- Developed and implemented new inbound marketing strategy and marketing infrastructure/tools (HubSpot, Hootsuite, and Trello) for lead generation.
- Created HubSpot marketing automation processes, workflows, and lead scoring
- Introduced company-wide content creation initiative; generating blogs, webinars, and videos.
- Oversaw the design, development, and copy-writing of a insum.ca redesign project, with a content marketing focus.
- Led a re-branding project (email signature, slidedecks, business cards, social profiles)
- Developed social strategy and managed Twitter and LinkedIn channels