Download PDF

Work experience

July 2016Present

Marketing Director 

Montreal NewTech

Montreal NewTech is the city’s largest startup community dedicated to success of local entrepreneurs. Our group host monthly DemoNights with 4-6 innovative startups. We bring together technological enthusiasts and connect entrepreneurs, engineers, and students.

I manage our growing marketing team who owns our organization’s event marketing campaigns. Our scope includes email marketing, paid social, social storytelling, employee advocacy, content production, media outreach, and web content. Our team is also responsible for working with community and corporate partners to highlight their initiatives.

Dec 2015Present

Marketing Coordinator

Insum Solutions

STRATEGY & STRUCTURE

  • Developed, proposed, implemented new inbound marketing strategy and marketing infrastructure; resulting in a ROI of 1733% in 1 year
  • Oversaw website redevelopment project; wrote and edited copy (~4000 words)
  • Led company rebranding project for business cards, social images, presentation slides, email signatures

EDUCATION & EXECUTION

  • Started company-wide content creation initiative; generated 7 webinars, 34 blog posts, 3 press releases; developed blog/webinar production and publishing guidelines
  • Increased website traffic by 1000% through strategic social sharing and SEO efforts
  • Social follower growth: Twitter - 136%, LinkedIn - 78%, Youtube - 124%

LEAD GENERATION

  • Mapped and built three content customer journeys; qualified and nurtured contacts
  • Implemented HubSpot marketing automation processes, created lead nurturing email, and sales optimizated lead scoring to generate 67 active SQLs
Oct 2015Present

Ambassador

Hootsuite Media Inc.
  • Advocate on behalf of the Hootsuite brand.
  • Amplify Hootsuite messages to their existing networks.
  • Provide feedback on the Hootsuite dashboard and regional insight.
  • Create a stronger presence for Hootsuite regionally through participation in events and online advocacy.
Oct 2015Nov 2015

Talent Coordinator

TEDx Vancouver
  • Developed and executed 150-volunteer recruitment strategy.
  • Coordinated scheduling for volunteers for all pre-events and the day of.
  • Communicated with different departments to improve volunteer distribution.
Sep 2014May 2015

Communications Assistant

Student Services - University of British Columbia
  • Created, edited, and proofread content for web, social, and other channels.
  • Developed and executed strategies to increase @UBCfyi Instagram followers by 100%.
  • Advanced the sustainability of high quality communications within an integrated plan.
Apr 2014May 2015

President

Kinesiology Undergraduate Society
  • Led executive council through the development of year-long social/academic programming. 
  • Supported professional learning of students by creating workshops and speaker panels.
  • Conducted monthly performance reviews with vice-presidents, which resulted in improved performances.

Education

20152015

Digital Marketing Foundation

RED Academy

Digital marketing strategy, brand strategy, Google Analytics and Adwords, website and content management and strategy, conversion optimization and A/B testing, SEO and SEM, social management and advertising.

20122015

Bachelor of Kinesiology

University of British Columbia

COURSES: COMM 329 - Organizational Behavior, COMM 465 - Marketing, KIN 400 - Planning Sport and Exercise Programs, KIN 481 - Sports Marketing

Skills

Leadership


Social Media


Content Strategy
Lead Generation
SEO
Email Marketing

Certifications