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Work History

Dec 2015Present

Marketing Coordinator

Insum Solutions
  • Developed and implemented new inbound marketing strategy and marketing infrastructure/tools (HubSpot, Hootsuite, and Trello) for lead generation.
  • Created HubSpot marketing automation processes, workflows, and lead scoring
  • Introduced company-wide content creation initiative; generating blogs, webinars, and videos.
  • Oversaw the design, development, and copy-writing of a insum.ca redesign project, with a content marketing focus.
  • Led a re-branding project (email signature, slidedecks, business cards, social profiles)
  • Developed social strategy and managed Twitter and LinkedIn channels
Oct 2015Present

Ambassador

Hootsuite Media Inc.
  • Advocate on behalf of the Hootsuite brand.
  • Amplify Hootsuite messages to their existing networks.
  • Provide feedback on the Hootsuite dashboard and regional insight.
  • Create a stronger presence for Hootsuite regionally through participation in events and online advocacy.
Oct 2015Nov 2015

Talent Coordinator

TEDx Vancouver
  • Develop and execute 150-volunteer recruitment strategy.
  • Coordinate scheduling for volunteers for all pre-events and the day of.
  • Communicate with different departments to improve volunteer distribution.
Sep 2014May 2015

Communications Assistant

Student Services - University of British Columbia
  • Created, edited, and proofread content for web, social, and other channels.
  • Developed and executed strategies to increase @UBCfyi Instagram followers by 100%.
  • Advanced the sustainability of high quality communications within an integrated plan.
Apr 2014May 2015

President

Kinesiology Undergraduate Society
  • Led executive council through the development of year-long social/academic programming. 
  • Supported professional learning of students by creating workshops and speaker panels.
  • Conducted monthly performance reviews with vice-presidents, which resulted in improved performances.
May 2014Sep 2014

Project Manager

City of Vancouver - Killarney Centre
  • Developed and facilitated weekly leadership training for staff and volunteers, which improved team effectiveness.
  • Planned unique and innovative programming that led to maximum camper enrolment.
  • Created evaluation rubric and conducted performance reviews to encourage personal growth.
Apr 2013May 2014

Vice President Communications

Kinesiology Undergraduate Society
  • Created, curated, and managed content for Facebook, Twitter, and Instagram accounts
  • Developed marketing strategy to secure additional funding for organization.
  • Coordinated society messaging for all events and campaigns to increase engagement. 

Education

20152015

Digital Marketing Foundation

RED Academy

Digital marketing strategy, brand strategy, Google Analytics and Adwords, website and content management and strategy, conversion optimization and A/B testing, SEO and SEM, social management and advertising.

20122015

Bachelor of Kinesiology

University of British Columbia

COURSES: COMM 329 - Organizational Behavior, COMM 465 - Marketing, KIN 400 - Planning Sport and Exercise Programs, KIN 481 - Sports Marketing

Skills

Leadership


Content Strategy
Social Media


Workshop Facilitation


Event Management


Certifications

Nov 2015Present

Inbound Certification

HubSpot
Oct 2015Present

Analytics

Google
Sep 2015Present

Social Media Marketing

Hootsuite Media Inc.


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