• 10 St Pauls Mews, London NW1 9TZ United Kingdom
  • +44 7517 481 352
  • jason.ng77@gmail.com

Jason Ng

Marketing Communications Manager

Work experience

Work experience

Senior Marketing Communications Specialist EMEA

Jun 2010 - Present
Honeywell Environmental & Energy Solutions

Brands Managed: Honeywell, MK Electric, Ex-Or, Friedland

Marketing Executive

Apr 2008 - Apr 2010
Angelo Costa International (Western Union Master Agent), London
  • Reporting to the Sales Director, I managed all the marketing activities of the company within the UK
  • Managed annual marketing budget of £300,000, achieved 168% growth in 2008 and 43% growth in 2009, in spite of difficult economic conditions.
  • Set up and streamlined the Marketing Department’s structure, processes and procedures; worked closely with IT and Operations to implement changes to core in-house systems in order to enhance CRM and marketing data analysis capabilities.
  • Assisted Sales Director with management of business development executives across the UK in accordance with marketing strategy.
  • Enhanced and leveraged detailed knowledge of high street retail market to convert key locations across the UK into flagship Western Union branded ‘Yellow Shops’.
  • Pro-actively took charge of the company’s website development; extensive liaison with Rome office to implement changes. Achieved 500% growth in online lead generation.
  • Provided key support in acquisition and on-boarding of corporate accounts.
  • Spearheaded B2B lead generation and agent network expansion through advertisements in trade publications and exhibitions, direct mail, face-to-face field marketing and personal referrals.
  • Sole person responsible for supervising and coordinating the design and production of a wide range of marketing and point-of-sale material to tight deadlines.
  • Ensured the timely delivery of all marketing and point-of-sale material to a network of more than 2,000 retail agents and a 30-strong field sales team across the UK on a weekly basis.
  • Analysed monthly and quarterly transaction data and generated regular reports, presentations and trends forecasting for upper management and Western Union.
  • Organised all aspects of the company’s participation in two major retail exhibitions and trade fairs per year; enhanced brand awareness in the UK market through innovative stand design.
  • Copy-wrote and vetted all forms of external communication to ensure accuracy and adherence to the Brand and House style.
  • Geographic-specific research of migrant populations to identify target areas for network expansion.
  • Implementation of loyalty programmes to increase customer retention.


Nov 2007 - Apr 2008
Digital Cocoon, Singapore and London
  • Entrepreneurial Venture - Business development in the UK, marketing commercial photography services for an independent photography agency in Singapore.

Freelance Copywriter

Feb 2007 - Aug 2007
Publicis, The Alchemy Partnership, Crush Advertising, Singapore

Clients – Citibank, NETS, Sentosa Cove, Baiduri Bank, Tiger Balm, Kao, Ricoh

  • Brand Management – Worked closely with Account Management and Clients to consistently implement the new global brand identity for Citibank across all retail banking products.
  • Project Management – Coordinated creative and production team duties in absence of Creative Directors.
  • Strategic Planning – Helped Account Management to advise Citibank clients on the market positioning for multiple credit cards with similar USPs and target market segments.
  • Business Development – Worked on a pitch for a Tiger Balm product variant; the challenge was to launch the variant without cannibalising existing market share of existing Tiger Balm products.


Jun 2006 - Jan 2007
M&C Saatchi, Singapore

Clients – Peugeot, eBay, InterContinental Hotels Group, MediaCorp Radio, DBS Vickers Securities

  • Media Planning – Successfully counter-advised InterContinental Hotels Group regarding media placements recommended by media agencies; created a 12-week campaign that ran in business publications across Asia.
  • Promotion Strategy – Worked with Peugeot client to devise new weekly promotions designed to drive sales, and executed within compressed timelines.
  • Digital Advertising – Created a digital viral campaign and microsite for eBay Singapore, which resulted in copy-cat campaigns by eBay offices in other markets; conceptualised and wrote DM release to the media.


Nov 2004 - May 2006
TBWA, Singapore

Clients – BMW, adidas, Nivea, MobileOne, Martell, Standard Chartered Bank, Salem, Apple, Samsonite

  • Strategically creative campaign for MobileOne won a Finalist in the 2005 Singapore Effectiveness Awards; helped BMW overtake Mercedes-Benz as the top-selling car marque for the first time in 2006.
  • Close collaboration with Dubai office to develop initial strategy for the launch of Standard Chartered Bank’s Manhattan Card in the UAE; developed key concepts for the campaign from the strategy.
  • Business Development – Worked with CEO on a new business pitch for Anytimeondemand.com.
  • Research – Conducted market visits with Martell clients and agency management to generate new consumer insights, from which a re-branding strategy was ultimately developed.
  • Planning – Assisted in conducting a Disruption Day for Nivea; helped clients focus on the necessary strategy to achieve breakthrough communication for the skincare sector.
  • Vendor Management – Extensive liaison with production houses, photography agencies and printers.
  • Event conceptualisation and Management – Launched the 35th Anniversary of the AdiStar to the media; the launch party featured 34 shoe designs exhibited in 6 lifestyle-themed suites in boutique hotel.

Freelance Copywriter

Aug 2004 - Nov 2004
Young & Rubicam Brands, Publicis, M&C Saatchi, Singapore

Clients: Citibank, British Airways, Qantas, Jaguar, Casio, Yellow Pages, HP, Renault

  • Extensive research and analysis into Australia's tourist destinations; consequently developed the Best of Australia ATL/BTL campaign to a tight timeline.


May 2003 - Nov 2003
M&C Saatchi, Singapore

Clients – Singapore Repertory Theatre, Crowne Plaza Hotels & Resorts, Tiger Beer, Schroders, MINI, Zuji

  • Account Management – Independently managed the integrated marketing campaign for Singapore Repertory Theatre’s Forbidden City. Daily liaison with clients to develop about 100 deliverables of the campaign within 3 months; close coordination work with vendors, event management and media agencies. Earned Saatchi the prestigious National Arts Council Friend of the Arts Award.
  • Brand Management – Developed new corporate identity for Crowne Plaza Hotels & Resorts; took on regional Brand Guardian responsibilities for campaigns produced in the China
  • VOC Research – Helped to conduct innovative focus groups in bars for Tiger Beer to gain fresh and accurate consumer insights.



IT Skills and Languages

  • Languages: Fluent in Mandarin and English
  • IT Skills: Proficient in Microsoft Office (Excel, Powerpoint, Word, Outlook), Adobe Photoshop, Exact Target, Marketo, Liquid Planner, Salesforce.com


  • Performing Arts: Violinist in community orchestra, acted in 5 youth musicals, vocalist in rock bands
  • Sports/Outdoors: Accomplished squash player and inline skater, avid motorcyclist and scuba diver
  • Cuisine: I base my travels around food, and am always keen to improve my culinary skills