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National Sales | Account & Project Manager

Results driven and tenacious trade show expert with more than 17 years of solid B2B experience, delivering profitable solutions to drive sales, attract and maintain customers, and build a solid corporate brand. Special talent for enhancing corporate marketability through clear, effective corporate messaging. Stellar organizational and planning skills, as demonstrated in successful event planning execution. Extensive experience communicating with vendors and event support personnel, and effectively managing multiple events simultaneously. Earned solid reputation for being enthusiastic, efficient, and hands-on.

Work experience

Sep 2013Present

Design Consultant

The Trade Group, Inc.
  • Exceeded 2014 revenue goal of by 35% 
  • Implement strategic marketing campaigns to increase qualified foot traffic and improve client satisfaction on targeted penetration
  • Design & Implement post-show marketing tactics to increase overall efficiencies in converting tradeshow leads to sales 
  • Cultivate client relationships to better understand their needs, acting as client advocate, while working in the best interest of the company
  • Utilize consultative selling practices when working with clients, to better understand their business goals and objectives, to provide strategic business solutions that meet or exceed expectations
  • Lead and direct content experts, account managers, engineering, operations, and other resources through project implementations
Sep 2012Sep 2013

Logistics Account Manager

Bear Transportation Services
  • Specialized in new client acquisition, enacting high-growth strategies with advanced prospecting
  • Cultivated, developed, and maintained accounts through solutions-oriented relationship building exceeding revenue goals by 31% annually
  • Effectively managed 27 key accounts and other projects simultaneously 
  • Increased profit margin on overall book of business by average of 14%
Aug 1998Aug 2012

National Sales Manager / National Project Manager

The Freeman Company
  • Developed creative turn-key, cost-effective exhibit solutions which met business requirements while achieving a greater return on investment
  • Consistently exceeded revenue sales goal of $1.5M annually
  • Developed, managed, and executed all trade show and logistic needs nationally for The American Heart Association/American Stroke Association (5 shows annually) and Heart Rhythm Society ( 4 shows annually)
  • Managed the on-site operational logistics for turn-key solutions 
  • Provided technical advice and directed Corporate Exhibit Sales in the budgetary and developmental process 
  • Trained & mentored colleagues during the on-boarding and assimilation process
  • Monitored employee development and provided feedback and coaching to enhance performance
  • Implemented project strategy and capacity plans for a book of business exceeding $6M  annually
  • Managed project personnel to ensure compliance and budget constraints

Business Acheivements

  • Five time Career Excellence Award Recipient- Freeman, 2000-2004
  • Three time Employee of the Quarter Recipient-Freeman, 2000-2001


Aug 1992May 1996

Bachelor Business Administration

Hardin-Simmons University


Project ManagementAdvanced ProspectingConsultative Selling
Leading & CoachingForecasting & BudgetsAdaptability

Areas of Expertise

  • Trade Show & Event Planning
  • New Business Development
  • Strategic Partnerships
  • Business Consulting
  • Contract Negotiations
  • Marketing 
  • Relationship Management
  • Cross-functional Leadership
  • Sales Training & Supervision

NCAA Football

  • First Team All-American    
  • Two Time All-Conference                                       
  • Lineman of the Year