Summary

Media Relations – Public Relations – Marketing Communications

Dedicated communications professional skilled in media and public relations. Multi-dimensional writer. Creative planner with a strategic thought process of potential outcomes. Skilled with using social media to increase awareness and interest of events, and in support of stakeholders. Significant experience managing multiple projects simultaneously, often in two countries. Passionate about increasing market penetration through various methodologies.

Skills

Skills

Media Relations

  • Storyline pitching & relationship management
  • Event Management
  • Communications plans

Content Communications

  • Writing for press releases, features, publications, event blogs and social media
  • Website & content calendar management
  • Editing & proofreading

Social Media

  • Campaign planning and implementing
  • Listening & interacting
  • Created style guide

Miscellaneous

  • PC & Microsoft Office
  • Basic HTML coding
  • Historical research

Work History

Work History

Coordinator, Racing Communications

Jan 2008 - Present
NASCAR - Integrated Marketing Communications

2015-16 Successes:

  • Penetrated the Hartford market for significant exposure via weekly radio spots on WTIC-AM and a feature story in The Hartford Courant during the 2015 Chase for the NASCAR Sprint Cup.
  • Increased awareness of NASCAR in the Providence market by promoting Seekonk Speedway, which resulted in the facility making a larger investment in the sport by adding a Whelen Tour event.
  • Contributed to a nine-percent increase in website traffic year-over-year from 2014-15.
  • Optimized coverage for the New England-based Whelen Modified Tour and the Canadian Pinty's Series as the media relations and content communications representative of both.
  • Improved coverage of the nationwide Whelen All-American Series through hometown placements.

Previous Successes:

  • Generated awareness of numerous rising stars in the sport that have since attained brand name status through an ongoing specialized integrated marketing communications campaign.
  • Established social media best practices that have to-date resulted in 55,000 Twitter followers, 35,500 Facebook likes and 722,000 YouTube views for NASCAR Home Tracks accounts.
  • Minimized negative publicity from key media personalities in New England by establishing relationships that fostered free-flowing lines of communication.
  • Increased awareness of historical achievements through “60 Years of Champions” and “25 Seasons Running” Whelen Modified Tour campaigns.

Roles & Responsibilities:

  • Market media outreach lead for Boston, Manchester/Concord, Hartford and Toronto, 2015-present
  • Account executive for Pinty's Series, 2014-present
  • Account executive for Whelen Modified Tour, 2008-present
  • Home Tracks content lead, 2015-present
  • Account executive for Whelen Southern Modified Tour, 2014
  • Home Tracks social media lead, 2010-14
  • Account executive for K&N Pro Series East, 2009-13

Assistant Director, Media Relations

Jul 2005 - Dec 2007
Ohio University -  Athletics Media Relations

Roles & Responsibilities:

  • Primary media contact for Men’s Basketball and Men’s & Women’s Golf, secondary media contact for Football.
  • Facilitated interviews for all national and local media for Men’s Basketball.
  • Provided written and statistical packages to media and broadcast outlets for event coverage.
  • Designed and edited media guides for Football, Men’s Basketball, Women’s Volleyball, Soccer and Field Hockey.
  • Assisted in the planning and implementation of many aspects of the centennial celebration of Men’s Basketball.
  • Hired, supervised and scheduled tasks for office and event student worker staff.
  • Served as department’s primary media relations contact during two different staff transitions.

Intern, Media Relations

Jul 2004 - Jun 2005
Ohio University - Athletics Media Relations

Roles & Responsibilities:

  • Primary media contact for nationally-ranked Women’s Volleyball, Baseball and Men’s & Women’s Swimming & Diving.
  • Media relations event staff for Football, Men’s Basketball and Women’s Basketball.
  • Media relations host for the 2005 Mid-American Conference Swimming & Diving Championships.

Awards

Member of the NASCAR Integrated Marketing Communications staff awarded “In-House PR Team of the Year” at PRWeek Awards 2015 and "Honorable Mention In-House PR Team of the Year” in 2014 .

Professional Affiliation

Public Relations Society of America - Board of Directors, Southeastern New England Chapter

  • Serving as the chapter's media relations and social media manager

Higher Education  

Education

Master of Science, Sport Management

May 2005
Western Illinois University

Bachelor of Science, Business Administration & Physical Education

May 2002
Illinois College