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Summary

Media Relations – Social Media  – Internal Communications

Dedicated communications professional skilled in the varied types of public relations. Multi-dimensional writer. Creative planner with a strategic thought process of potential outcomes. Skilled with using social media to increase awareness and reach new audiences. Significant experience managing multiple projects simultaneously. Passionate about creating new business opportunities through PR tactics.

Skills

Media Relations
  • Storyline pitching & relationship management
  • Event Management
  • Communications plans
Content Communications
  • Writing for news releases, features, publications, blogs and social
  • Website & content calendar management
  • Editing & proofreading
Social Media
  • Campaign planning and implementing
  • Monitoring & measurement
  • Created style guide
Miscellaneous
  • Internal communications activities
  • Executive assistance
  • Research

Work experience

May 2016Present

Director, Public Relations

Centerbrook Architects & Planners
  • Manage all public relations activities for the 50-plus member firm.
  • Areas of concentration include: media relations, social media and internal communications.
  • Manage a social media portfolio of Twitter, Facebook, Instagram, LinkedIn, Pinterest and Google+.
  • Secured placements in 20 different publications, including cover stories in College Planning & Management and Retrofit magazines.
  • Increased the firm's Twitter and Facebook followers by more than 30-percent in the first year.
  • Led publicity efforts around the firm's 2017 book release, with another coming in 2018.
  • Assist business development efforts through past and potential client research.
  • Enhance current client relations through shared and coordinated activities.
  • Advise firm principals and project managers on current and past client news and notes.
  • Planning committee member for the current development of the firm's new website.
Jan 2008May 2016

Coordinator, Racing Communications

NASCAR - Integrated Marketing Communications
  • Market media outreach lead for Boston, Manchester/Concord, Hartford and Toronto (2015-16)
  • Account executive for Whelen Modified Tour (2008-16), Canadian Pinty's Series (2014-16), K&N Pro Series East (2009-13) and Whelen Southern Modified Tour (2014).
  • Home Tracks content lead (2015-16); social media lead (2010-14)
  • Penetrated the Hartford market for significant exposure via weekly radio spots on WTIC-AM and a feature story in The Hartford Courant during the 2015 Chase for the NASCAR Sprint Cup.
  • Generated awareness of numerous rising stars in the sport that have since attained brand name status through an ongoing specialized integrated marketing communications campaign.
  • Established social media best practices that resulted in 55,000 Twitter followers, 35,500 Facebook likes and 722,000 YouTube views for NASCAR Home Tracks accounts.
  • Minimized negative publicity from key media personalities in New England by establishing relationships that fostered free-flowing lines of communication.
Jul 2004Dec 2007

Assistant Director, Media Relations

Ohio University - Athletics Media Relations
  • Served stints as  the primary media contact for Men’s Basketball, Baseball, Women's Volleyball, Men's & Women's Swimming & Diving, Men’s & Women’s Golf; secondary contact for Football.
  • Provided written and statistical packages to media and broadcast outlets for event coverage.
  • Created media guides for Football, Men’s Basketball, Women’s Volleyball, Soccer and Field Hockey.
  • Assisted in the planning and implementation of the centennial celebration of Men’s Basketball.
  • Media relations host for the 2005 Mid-American Conference Swimming & Diving Championships.
  • Hired, supervised and scheduled tasks for office and event student worker staff.
  • Served as department’s interim director during two different staff transitions.

Awards

Member of the NASCAR Integrated Marketing Communications staff awarded “In-House PR Team of the Year” at PRWeek Awards 2015 and "Honorable Mention In-House PR Team of the Year” in 2014 .

Professional Affiliation

Public Relations Society of America - Board of Directors, Southeastern New England Chapter

  • Serving as the chapter's media relations and social media manager

Higher Education  

May 2005

Master of Science, Sport Management

Western Illinois University
May 2002

Bachelor of Science, Business Administration & Physical Education

Illinois College

Portfolio

https://www.portfoliobox.net/admin#/gallery-1