Jason  Byer

Jason Byer

Marketing, Project Management, Business Development Professional

Work History

Work History

Digital Marketing Specialist

Jul 2013 - Present
HALO Branded Solutions 

HALO is one of the largest promotional product distributors in the U.S. with revenues in excess of $200 million and providing support to over 900 account executives. 

Lead Generation and Digital Marketing

  • Management of $39k PPC budget
  • 25% new client conversion rate for top PPC campaign in the fall of 2014. Represents an 88% increase over our prior PPC campaigns’ average conversion rate for new clients.
  • Increased email subscribers by 32% for the first half of 2015 compared to same period YOY by improving send practices and landing page optimization.
  • 5 unique corporate email campaigns are curated to provide a successful email strategy.
  • AB testing and monitoring proactive chat to increase leads from passive web visitors.

 Content Marketing and SEO

  • Creation of “Assets of Value” which serve as lead generation and brand building tools.
  • Management of 100+ local market pages to convert local based searches into new clients. 2014 organic traffic to these pages was increased by 8% YOY for the post Google penalty period.
  • Management of on-site banners, forms and images to increase on page engagement.
  • Finding and updating onsite SEO to quickly improve search engine rankings.
  • Reversal of Google Penalty through link hygiene project.
  • Strict brand guidelines are followed in any of our digital channels or marketing tactics.

 Project Management

  • Managed rebranding of HALO.com in 2015 managing a development agency and UXD consultant.
  • Led development of customization to increase engagement of sales team and ecommerce channel.
  • Implemented proactive chat to increase leads from website visitors. Currently converting 24% of chat interactions into leads for our sales team.
  • Designed and lead development effort of a 12 page subdomain as a lead generation tool for the Recruiting Department. Project was completed on budget within 3 months.

 Structure and Management of Marketing Process

  • Creation of a content publishing plan
  • Management of marketing agencies to deliver targeted traffic
  • Management of outsourced copywriting and infographics to provide on-brand content for publication

 Strong Tracking and Analytics

  • Created a tracking and reporting system to quantify marketing and salesforce efforts
  • Manage email tracking and optimization of all marketing campaigns
  • Strong understanding of on-site analytics for reporting and creation of goals to track KPIs.

Midwest Sales and Marketing

May 2015 - Present

GrowlerWerks has created a growler to sell more beer while ensuring freshness to represent a microbrewery’s brand in the best possible way. The Growler keeps beer fresh for up to 4 weeks after opening instead of 24 hours like a traditional growler.   

  • Seek new accounts and management of existing clients within 13 mid-western states.
  • Sole company representative in the Midwest area tasked with increasing growth.
  • Management of email campaigns to convert and stay top of mind
  • On site visits for sales and education
  • Representation at industry festivals

Co-Founder and Business Development Strategist

Aug 2011 - Jan 2014
Ditto Advertising

A post college marketing startup offering smartphone marketing services through a unique iOS and Android app, “Lucky Text.”  Ditto Advertising provided any size Illinois business an opportunity to build brand recognition with smartphone users through an exciting environment showcasing their brand.  

 Marketing and Promotion

  • Finding and training interns from Loyola, DePaul, Columbia College and University of Illinois as brand ambassadors
  • Designed company video http://bit.ly/ditto-advertising
  • Designed product explanation videos http://bit.ly/lucky-text-app
  • Created ad campaigns on Facebook, Google Adwords, Print ads and inside and outside bus ads for the Champaign-Urbana MTD

CRM Implementation

  • Experience implementing and managing Customer Relationship Management software to streamline the sales process creating less confusion and accurate reporting.

Innovative Approach

  • Designed an app combining multiple existing functions into a marketing tool to build brand recognition




2007 - 2011
Ave Maria University

Rome, Italy Study Abroad Program                                                                     

Jan 2010 - May 2010

Studied Art and Architecture at the Villa Serenella