Digital Marketing Specialist
Jul 2013 - Present
HALO Branded Solutions
HALO is one of the largest promotional product distributors in the U.S. with revenues in excess of $200 million and providing support to over 900 account executives.
Lead Generation and Digital Marketing
- Management of $39k PPC budget
- 25% new client conversion rate for top PPC campaign in the fall of 2014. Represents an 88% increase over our prior PPC campaigns’ average conversion rate for new clients.
- Increased email subscribers by 32% for the first half of 2015 compared to same period YOY by improving send practices and landing page optimization.
- 5 unique corporate email campaigns are curated to provide a successful email strategy.
- AB testing and monitoring proactive chat to increase leads from passive web visitors.
Content Marketing and SEO
- Creation of “Assets of Value” which serve as lead generation and brand building tools.
- Management of 100+ local market pages to convert local based searches into new clients. 2014 organic traffic to these pages was increased by 8% YOY for the post Google penalty period.
- Management of on-site banners, forms and images to increase on page engagement.
- Finding and updating onsite SEO to quickly improve search engine rankings.
- Reversal of Google Penalty through link hygiene project.
- Strict brand guidelines are followed in any of our digital channels or marketing tactics.
- Managed rebranding of HALO.com in 2015 managing a development agency and UXD consultant.
- Led development of customization to increase engagement of sales team and ecommerce channel.
- Implemented proactive chat to increase leads from website visitors. Currently converting 24% of chat interactions into leads for our sales team.
- Designed and lead development effort of a 12 page subdomain as a lead generation tool for the Recruiting Department. Project was completed on budget within 3 months.
Structure and Management of Marketing Process
- Creation of a content publishing plan
- Management of marketing agencies to deliver targeted traffic
- Management of outsourced copywriting and infographics to provide on-brand content for publication
Strong Tracking and Analytics
- Created a tracking and reporting system to quantify marketing and salesforce efforts
- Manage email tracking and optimization of all marketing campaigns
- Strong understanding of on-site analytics for reporting and creation of goals to track KPIs.