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Jasmine D. Hunter

Dedicated Public Relations and Strategic Communications Professional

Summary

Brand Developer. Self-Starter. Public Relations Strategist.

A strategic communications and public relations educated and trained young professional seeking to further establish and develop a career path which leverages my skills, education training and passion, while adding value to a progressive organization. I am passionate about brand management and strategy for educational institutions and nonprofits. I have an under promise and over deliver attitude that has allowed me to excel in several organizations. In my positions, I have been able to launch excelling social media strategies that have propelled external attention. If you would like to contact me further, please feel free to email me at [email protected]

Experience in the following environments: higher education and nonprofit

Mission Statement: I want to live my life helping people reach their potential through branding and strategy, achieve personal success, and end each day with the hunger for more knowledge.

Education

August 2014December 2015

Master's of Science in Strategic Communications

Troy University

A competitive degree program that yields knowledge regarding strategic communications, ethics, public relations, social media, and organizational communications.

August 2008May 2012

Bachelor's of Arts in Communications

Alabama State University

An extensive program that explored various facets of communications, including law, media relations, advertising, campaigns, and more. 

Minor: English Writing

Work History

Aug. 2017Present

Communications Specialist

Southern University A&M College

As a communications specialist, my work is centrally focused on building and fostering collaborative relationships with internal departments and external partners. I am responsible for developing effective communication strategies, handling public relation matters, and securing solid relationships with prospective donors for upcoming events and marketing campaigns. I track and review social media analytics and trends to further growth and brand visibility while writing feature stories, coordinating interviews and publishing content for weekly newsletter and social media platforms. In this capacity, I also respond to media inquiries, craft press releases, track internal and external news wires.

 

Accomplishments

  • Increased social media followers by 40% within 4-month period; Facebook increased 2,500 followers. Overall social media following has increased 100% during my tenure
  • Secured $3200 grant for social media marketing through Southern university System Foundation.
  • Created 30-60 second testimonial commercials used to promote university.
Jan. 2017Present

Online Adjunct Professor

Alabama State University

Teaching Style

We communicate with people in a variety of ways, all of which can immediately impact future outcomes. When I teach my students about public relations and communication, they understand the overall objective when delivering content, whether written or verbally. The goal is to deliver effective communication by understanding it is more than its delivery; it’s also the discovery of how we receive and process information that comes from others.

 

My courses include group, lecture and interactive sessions all focused on various elements related to public relations and communication. Students engage in group analysis, brainstorming and creative ideas linked to public speaking, and intercultural communications. Students are encouraged to expand and offer new ideas they believe will improve communication when faced with public relations crisis’s or conflict. Students have an opportunity to share thoughts on possibilities and impossibilities based on assumed truths. We offer case studies and apply techniques learned to real life events to demonstrate the importance of communication within business relations and across several industries.

Apr 2016Jul. 2017

Communications Specialist

Girl Scouts Louisiana East

Created awareness of Girl Scouts Louisiana East through a variety of marketing campaigns, including public service announcements, press releases, developing media kits, designing signage, and special promotions for websites and social media platforms. Public appearances by council representatives were important to our overall objective. I coordinated media coverage for such public appearances while serving as contributing writer for council newsletters.

Accomplishments

  • Featured as finalist - Baton Rouge Social Media Association 2017 Social Media Awards
  • Achieved unprecedented media success, allowing Girl Scout Cookie sales initiative to gain coverage on seven (7) television stations and twelve (12) radio stations
  • Increased social media followers by 34% within 6-month period
  • Gained six-time council national recognition in organizational newsletter from Girl Scouts of the United States (GSUSA)
May 2015February 2016

Membership Specialist

Girl Scouts Louisiana-Pines to the Gulf

Appointed, supervised and evaluated 40+ volunteers to ensure consistent messaging and organizational vision was implemented throughout assigned territories. I often identified needs for crisis prevention and resolved conflict when appropriate to volunteers and troops. As Communications Manager for nation-wide customer engagement initiative, I designed and distributed quarterly newsletter to volunteer-oriented teams and staff members. Together with my team, we created marketing material to promote membership, fundraising and partnerships with local and national brands.

Accomplishments

  • Added over 10 troops within my parishes during tenure
  • Recognized for developing content for newsletter and drawing engagement from community residents and business owners
July 2012March 2015

District Recruiter 

Alabama State University

Managed official admissions and recruitment social media accounts while providing information on the educational programs at Alabama State university through public announcements, speeches, and interaction with potential students. Connection Day was an annual event aimed at attracting students to the University. While serving as District Recruiter, I focused on educating potential students on campus culture, educational programs and resources available to help further their career objectives.

Accomplishments

  • Achieved 43% recruitment yield rate within first year of employment; Three percent above desired outcome.
  • Successfully launched the “We Want You” digital media and marketing campaign, drawing hundreds of students to learn more about University offerings.

Specialities

Social Media
Media Kits
Brand Management
Recruiting
Strategic Communications
Volunteerism
Training
Public Relations

Certifications

Microsoft Outlook 2013- Lantec of LA

Sales and Marketing- Sandler Training

Microsoft Office 365- Skylark Services