Download PDF

Jasmine D. Hunter

Dedicated Public Relations and Strategic Communications Professional

Summary

Brand Developer. Self-Starter. Public Relations Strategist.

A strategic communications and public relations educated and trained young professional seeking to further establish and develop a career path which leverages my skills, education training and passion, while adding value to a progressive organization. I am passionate about brand management and strategy for educational institutions and nonprofits. I have an under promise and over deliver attitude that has allowed me to excel in several organizations. In my positions, I have been able to launch excelling social media strategies that have propelled external attention. If you would like to contact me further, please feel free to email me at jasminedhunter@gmail.com

Experience in the following environments: higher education and nonprofit

Mission Statement: I want to live my life helping people reach their potential through branding and strategy, achieve personal success, and end each day with the hunger for more knowledge.

Education

August 2014December 2015

Master's of Science in Strategic Communications

Troy University

A competitive degree program that yields knowledge regarding strategic communications, ethics, public relations, social media, and organizational communications.

August 2008May 2012

Bachelor's of Arts in Communications

Alabama State University

An extensive program that explored various facets of communications, including law, media relations, advertising, campaigns, and more. 

Minor: English Writing

Work History

Jan. 2017Present

Online Adjunct Professor

Alabama State University
  • Instruct Case Studies in Public Relations as an independent course in an online format
  • Teach a diverse population of students how to analyze and develop strategic solutions for complex public relations problems
  • Develop thought-provoking assignments to challenge students and provide real-world crisis
Apr 2016Present

Communications Specialist

Girl Scouts Louisiana East
  • Increase community-based publicity efforts through the recruitment, training and retention of volunteer publicity representatives and the development of collaborative efforts with media organizations.
  • Establish and cultivate positive relationships with Southeast Louisiana area (23 parishes) print, broadcast and interactive media outlets
  • Create external public awareness of Girl Scouts Louisiana East through a variety of developed and implemented projects, including, but not limited to, public service announcements, news releases, media kits, signage, speaker’s bureau, special promotions, and website.
  • Gain council national recognition from Girl Scouts of the United States of America (GSUSA) on over six occasions through the internal communications newsletter
  • Achieve unprecedented media success by promoting Girl Scout cookie season and activities on seven television stations and over a dozen radio stations
  • Coordinate media and other public appearances by council representatives; assist in crisis/emergency situations.
  • Serve as contributing writer for council newsletters, “Connections” and “Cookie Connections”
  • Stay abreast of other Girl Scout council and GSUSA issues, using GSUSA resources to assure timely, relevant, and effective communication.
  • Facilitate social media channels to reflect current news, deadlines, and highlights.
May 2015February 2016

Membership Specialist

Girl Scouts Louisiana-Pines to the Gulf
  • Compiled monthly data for girl and adult membership to identify best practices for organizational growth
  • Designed and distributed quarterly newsletter to volunteer-oriented teams and staff members
  • Appointed, supported, supervised and evaluated more than 40 adult volunteers to ensure the Girl Scout vision is being adequately shared through girls in assigned territories
  • Identified the need for and provided crisis and conflict resolution when appropriate to volunteers and troops
  • Created marketing materials to promote membership, fundraising, and partnerships
  • Determined long-range goals for implementing new ways to deliver the Girl Scout message and experience
  • Acted as Communication Manager for customer engagement initiative
July 2012March 2015

District Recruiter 

Alabama State University
  • Provided information on the educational programs at Alabama State University through public announcements, speeches, and interaction with potential students
  • Achieved a 43% recruitment yield rate my first year, surpassing my assigned goal of 40%
  • Managed official Admissions and Recruitment social media accounts
  • Generated content for university web pages in regards to recruitment events, deadlines, and information
  • Created recruitment materials including brochures, news releases, postcards, and flyers
  • Coordinated annual marketing event, “Connection Day”, aimed at exposing potential students to the university culture
  • Launched the “We Want You” digital media campaign focused on engaging potential students

Specialities

Social Media
Media Kits
Brand Management
Recruiting
Strategic Communications
Volunteerism
Training
Public Relations

Certifications

Microsoft Outlook 2013- Lantec of LA

Sales and Marketing- Sandler Training

Microsoft Office 365- Skylark Services