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Jasmine D. Hunter

Dedicated Public Relations and Strategic Communications Professional

Summary

Brand Developer. Self-Starter. Public Relations Strategist.

A strategic communications and public relations educated and trained young professional seeking to further establish and develop a career path which leverages my skills, education training and passion, while adding value to a progressive organization. I am passionate about brand management and strategy for educational institutions and nonprofits. I have an under promise and over deliver attitude that has allowed me to excel in several organizations. In my positions, I have been able to launch excelling social media strategies that have propelled external attention. If you would like to contact me further, please feel free to email me at jasminedhunter@gmail.com

Experience in the following environments: higher education and nonprofit

Mission Statement: I want to live my life helping people reach their potential through branding and strategy, achieve personal success, and end each day with the hunger for more knowledge.

Education

August 2014December 2015

Master's of Science in Strategic Communications

Troy University

A competitive degree program that yields knowledge regarding strategic communications, ethics, public relations, social media, and organizational communications.

August 2008May 2012

Bachelor's of Arts in Communications

Alabama State University

An extensive program that explored various facets of communications, including law, media relations, advertising, campaigns, and more. 

Minor: English Writing

Work History

Apr 2016Present

Communications Specialist

Girl Scouts Louisiana East

•Coordinate and train staff and volunteers to facilitate media relations council-wide.

•Increase community-based publicity efforts through the recruitment, training and retention of volunteer publicity representatives and the development of collaborative efforts with media organizations.

•Establish and cultivate positive relationships with Southeast Louisiana area (23 parishes) print, broadcast and interactive media, bloggers, etc.

•Create external public awareness of Girl Scouts Louisiana East through a variety of developed and implemented projects, including, but not limited to, public service announcements, news releases, media kits, signage, speaker’s bureau, special promotions and web site.

•Develop and implement annual public relations plan to include a media plan for the annual cookie sale.

•Coordinate media and other public appearances by council representatives; assist in crisis/emergency situations.

•Maintain and update media list for GSLE territories.

•Oversee vendor relationships for media tracking, and creates/manages coverage logs/visibility reports, keeping clip books up-to-date.

•Stay abreast of other Girl Scout council and GSUSA issues, using GSUSA resources to assure timely, relevant, and effective communication.

•Facilitate social media channels to reflect current news, deadlines, and highlights.

May 2015February 2016

Membership Specialist

Girl Scouts Louisiana-Pines to the Gulf

•Developed and fostered the Girl Scout brand in assigned areas by recruiting, training and developing service team personnel

•Compiled monthly data for girl and adult membership to identify best practices for organizational growth

•Delivered the Girl Scouts' message of pluralism and diversity to members of the council and public

•Appointed, supported, supervised and evaluated more than 40 adult volunteers to ensure the Girl Scout vision is being adequately shared through girls in assigned territories

•Identified the need for and provides crisis and conflict resolution when appropriate to volunteers and troops

•Interpreted the Girl Scout program to enrich the overall experience for members

•Maintained new and existing contacts within community organizations and educational
institutions to organize collaborative programs and service projects

•Created marketing materials to promote membership, fund raising, and partnerships

•Determined long-range goals for implementing new ways to deliver the Girl Scout message

•Handled communications projects for customer engagement initiatives

July 2012March 2015

District Recruiter

Alabama State University

• Provided information on the educational programs at Alabama State University through public announcements, speeches and interaction with potential students

• Managed official Admissions and Recruitment social media accounts

• Generated content for university web pages

• Created recruitment materials including brochures, news releases, postcards, and flyers

• Coordinated annual marketing event aimed at exposing potential students to the university
culture

• Launched the “We Want You” digital media campaign focused on engaging potential students 

Specialities

Social Media
Media Kits
Brand Management
Recruiting
Strategic Communications
Volunteerism
Training
Public Relations

Certifications

Microsoft Outlook 2013- Lantec of LA

Sales and Marketing- Sandler Training

Microsoft Office 365- Skylark Services