Skills

Skills

Client relations + engagement

Human capital development and productivity

New media integration

Brand building and multi-platform marketing

Creative and technical content development

Interest

◦ Social media corresponding◦ Life and style blogging◦ Beauty tutorials◦ Social and emotional intelligence◦ Personal development◦ Principles of achievement and success

Work History

Work History
Jun 2004 - Present

Designer + Consultant

BRAND MARKETING

Eight years of experience as a Creative and Brand Marketing Consultant, specializing in social media integration and optimization, client engagement, and brand image development. Relevant experience includes:

▪ Designing, developing and producing virtual and printable brand assets;  ▪ Integrating social media tools and SEO to maximize brand exposure and audience engagement;▪ Formulating design concepts, presentation approaches, and strategic plans for client review;▪ Designing and developing sales and marketing assets that led to the close of several multi-million dollar contracts; ▪ Proposal development, strategic planning, and market research for clients targeting the Federal marketplace;▪ Designing, installing, configuring and deploying open source CMS websites;▪ Writing copy for press releases, website content, business plans, and newsletters; ▪ Designing PowerPoint presentations, pitch decks and proposals,▪ Maximizing brand identity through visual, printable, and virtual image presentation; ▪ Directing and coordinating activities of vendors and/or departments concerned with the development and implementation of brand directives;▪ Conducting, analyzing, and interpreting qualitative and quantitative market research for the purpose of target marketing;▪ Conceptualizing, developing and authoring original content for television, film, and new media; and▪ Provide creative insight and guidance to internal teams and vendors to ensure overall brand.

Jun 2009 - Present

Designer + Developer

WEB DEVELOPMENT + ONLINE PUBLISHING

Three years of experience designing, installing, configuring and deploying open source CMS websites and developing virtual brand identity. Relevant experience includes:

▪ Designing and managing the development of clean, stylish, intuitive sites;▪ Writing copy and content for the sites including blog posts, press releases, and company narratives;▪ Ensuring ease of content management for posting, editing, publishing, and deleting;▪ Building complete online and social media identities for clients that include Facebook, Twitter, virtual business cards, YouTube videos, and SMS alerts; and▪ Training clients and support staff on site management.

Jun 2004 - Dec 2012

Capture Manager

ADVERTISING + SALES DEVELOPMENT

Eight years of experience in advertising and sales development. Relevant experience includes:

▪ Research and due diligence on target markets;▪ Working as a liaison between client and internal departments to understand and develop a strategy that meets the client’s needs and reaches intended audience;▪ Media planning and schedule monitoring;▪ Proposal development and capture management; ▪ Deck preparation and client presentation; and▪ Developing all creative materials for internal and external communications.

Jun 1996 - May 2004

Psychiatric Technician

BEHAVIORAL HEALTHCARE

Provided direct patient care to mentally ill and severely emotionally disturbed adults and children in acute and residential care facilities. Relevant experience includes:

▪ Facilitating group therapy sessions in residential and acute care;▪ Certified to distribute and administer psychotropic medications;▪ PART™ trained;▪ Providing recommendations for patient care based to psychologists, physicians, and social workers; ▪ Monitoring and recording all patient activity; and▪ Assisted in the implementation of psychological, behavioral, and physical therapies to treat mental and   behavioral illness.

Education

Education
Jan 2001 - May 2004

Bachelor of Arts

University of Florida