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Sep 1988Jun 1991

B.F.A. Industrial Design

Rhode Island School of Design

R.I.S.D. is one of the worlds leading  art and design Universities. I completed my industrial design degree in the top 5% G.P.A. of my graduating class. 



I started my career at a family business that designed, manufactured and sold industrial machinery and industrial process solutions. 

Shortly after graduating from design university, I pursued a career spanning 20 years in the fashion accessories business working with the Owner and President of an international luxury goods brand in the top 60 worldwide fashion brands. 

In March of 2011, I founded Utility Movement where I consulted creatively driven businesses in early growth phase. After advising several companies, I joined full time at VisCo, AS Norway, where I helped commercialize a digital visualization technology and a visualization management methodology.  This was followed by my current position in marketing and sales for all products and services delivered to Oil and Gas, Maritime, Defence and Urban Architecture markets. VisCo is the largest provider of visualization to the industrial domain in Scandinavia. 

I am married to the Norwegian painter Torild Stray and offer advice on many aspects of her international career.  We live in Bergen Norway with our daughter Helena. I am an avid sailor, owning and maintaining a class 1 sailboat. 


Social and communication

Skilled at business diplomacy and professional conduct with years of international experience. Skilled with both written and verbal communication related to business processes, marketing and sales.  Strong ability to understand and communicate creative concepts, processes and subjects. Significant market development, cold calling and sale conversion experience. Working knowledge to navigate communications within both large and small companies. 


Norwegian (NyNorske)Bestod Norske prøven A2 skriftelig, B1 muntlig.   English; Native language. Significant experience with conversion of business writing from Norwegian to English. 


Photoshop, Work book CRM, Active campaign, Active collab, Microsoft Office suite, Outlook and Basecamp project management software.

Work History


Sales & Marketing and business developerment

VISCO AS, Norway
  • Worked directly with the president and CEO to develop marketing strategy through the commercialization phase of a digital twin solution followed by initial sales phase. 
  • Co-developed and implemented a new company wide  marketing  strategy "visualization managment". 
  • Launched business division "Digital Showroom"
  • Am currently responsable for sales across the whole portfolio of products in Scandinavia and Europe. Entire sales process from initial contact to tendering, closing sales and debrief. 

Other duties have included

  • Commercial management and contract review for key accounts
  • Monthly e-mail marketing campaigns to 1200 recipients
  • Build and manage my own contact lists and sales and marketing activity within CRM (650 plus linked in). 
  • Sell all products and services at a strategic level including phone campaigns, marketing campaigns, international trade fairs, major company events and direct sales meetings with individuals and groups.  
April 20112012


Utility Movement, LLC.
  • Established Utility Movement and engaged with creative businesses  as a "business of design" consultant. 
  • Designed, developed and launched a line of designer home furnishings in collaboration with D-FORM design, Brooklyn, NY.  
2000Mar 2011

Vice President of Design

Barry Kieselstein-Cord Ent. Inc. NY, NY. 
  • Reported directly to the Owner and president
  • Designed collections; headed licensed divisions; directed product development; managed design staff and workflow; made wholesale sales presentations. 
  • Developed several licensing opportunities
2003Mar 2011

Executive Designer

Barry Cord for QVC
  • Headed a licensed business that designed, presented and sold branded accessory products on QVC live television to several million viewers.
  • Duties included the full product value chain from design and contract manufacturing to live television sales and marketing.   

Designer, leather goods and Sterling Silver jewelry divisions

Barry Kieselstein-Cord Ent. Inc.
  • Responsible for all operations within this division and design of multiple seasonal collections to generate first year sales of $3.8 million.