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My Interests:

  • Inspiring Others
  • Learning
  • Listening
  • Technology
  • Knowledge Sharing
  • Personal Growth
  • Writing/Playing Music
  • Reading
  • Writing
  • SCUBA diving
  • Travel
  • Spending time with family and friends


Business/SEO Analyst with experience in all aspects of the development and project life cycle.  Recent focus has been on business development, on-site SEO strategies, Wordpress, competitive intelligence, analytics (including multivariate and A/B testing), direct mail marketing, digital marketing and content strategies, and PPC campaign management.

Other Previous Responsibilities and Specialties:

Development and maintenance of proprietary enterprise applications using ASP.NET, HTML, VB, C#, SQL, and related tools and technologies. Skills also include systems administration, business and systems analysis, technical writing, requirements gathering, on-site/off-site SEO, Internet marketing strategies, behavioral marketing, video/podcast production, interactive design, and communication of technical requirements and business solutions with non-technical external teams and clients. Driven person with a customer focus who is comfortable working throughout an organization.

Technical Summery:

Languages: ASP/ASP.Net, Visual Basic/VB.NET, ActionScript, SQL, HTML, JavaScript, VB Script, XML, C#, Visual Basic, PHP

Tools: Google Analytics/Adsense, Omniture, Conductor Searchlight, Bing Ads, Google/Bing Webmaster Tools, Visual Studio, CSS, ODBC, MS Project, MS Visio, Crystal Reports, MS Access, MS Office

Rich Internet: Adobe Creative Suite CS5 (Fireworks, DreamWeaver, Flash, Photoshop), Adobe Premiere, MAGIX Movie Edit Pro, Final Cut Pro 

My Work

Social Networking

Work experience

Jun 2009Present


Serene Horizons, LLC

Own and manage over 30 web sites utilizing white hat SEO optimization strategies. Sites vary from information product to content sites targeting specific keywords. Monetization methods include Google Adsense, EPN (eBay Partner Network), self-published books, Amazon, and Affiliate Marketing. Creator and author of personal development blog and podcast at

Freelance services include:

  • Writing/Publishing (Kindle/Web)
  • Content Strategy (Web)
  • Business Analysis (Desktop/Web/Mobile)
  • Wordpress (Design/Dev/Deploy)
  • Podcast (Production/Editing)
Nov 2012Present

Business Development Director


Active management of list, production, and analysis of privately held jewelry direct marketer. Responsible for tracking ROI of current direct mail campaigns and seeking new business opportunities to leverage existing customer database.

Feb 2011Nov 2012

Senior Search Analyst

Intouch Solutions

Search Analyst focused on organic Pharmaceutical (Pharma) SEO (Search Engine Optimization) and strategy, paid search (PPC) and web analytics.


  • SEO Consulting
  • Content Strategy
  • Competitive Intelligence
  • Search Engine Optimization (SEO)
  • Pharmaceutical (Pharma) SEO
  • Web Analytics & Reporting
  • Search Engine Marketing (SEM)
  • Pay Per Click (PPC)
  • Link Building
  • Wordpress
Aug 2010Feb 2011

Business Systems Analyst

Intouch Solutions / Contract

Digital Media initiatives and innovative direction for client projects surrounding; Web, Mobile Web, iPhone and iPad applications, as well as internal business applications. Areas of involvement include technical functionality, requirements gathering, back end interaction and user management, user experience, layout and functional design.

  • Gathered business requirements through detailed interviews with business owners, users, clients, stakeholders and SEM’s
  • Communicated with project management and development team throughout entire project lifecycles
  • Prepared and owned System Requirements Specification (SRS) document to manage, analyze, and convert business requirements into functional specifications
  • Developed use cases, UML, Data Flow, and Entity Relationship diagrams
Oct 2006Aug 2010

Programmer / Business Analyst / Web Engineer

Responsible for Intranet and Internet maintenance and updates. Assisted in development of Assisted in feature enhancements and updates to various proprietary .NET applications throughout entire SDLC. Responsible for re-branding proprietary applications to reflect brand.

  • Created portals for clients using Windows SharePoint Services 3.0
  • Responsible for communication with Business Analysts to insure clients requests were completed within project deadline
  • Responsible for maintenance and new development of propriety web applications
  • Designed and developed Lockton Market Update  (Fall 2009)
  • Served as BA for Lockton Market Update (Spring 2010)

Technologies used: ASP, ASP.NET, HTML, JavaScript, SQL, CSS, Microsoft Visual Studio.NET 2008 (Team System), C#, VB, Macromedia Studio MX, Flash 8, DreamWeaver, Fireworks

Jan 2006Mar 2006

Interactive Specialist

Two West

Hired to assist team in bringing Two West client projects back on track.

  • Designed, developed, and maintained custom web applications including end-user interface
  • Responsible for communication with internal and client stakeholders

Technologies used: ASP, ASP.NET, HTML, JavaScript, ODBC, SQL, CSS, Microsoft Visual Studio.NET 2004, Macromedia Studio MX, Flash, DreamWeaver, Adobe Premiere 6.0, Final Cut Pro

Oct 2005Jan 2006

Systems Analyst

Power IT

Responsible for look-and-feel of Security Benefit Group (SBG) client sites.

  • Worked directly with development team, marketing firm, project manager, and clients using iterative development and Extreme Programming (XP) techniques to maximize end-user flow and visitor experience for Brecek & Young affiliate public web site and secure back-end application for Brecek associates
  • Created the site's splash page using Flash

Technologies used: ASP, HTML, JavaScript, CSS, Windows XP Professional, Access, Windows 2000      Server, Macromedia Fireworks, Macromedia DreamWeaver, Macromedia Flash

Jan 2003Apr 2005

Web Developer / New Media

Houlihan's Restaurants, Inc

As the sole developer was responsible for all intranet and internet application development for Houlihan's.  Worked closely with users, CIO and other stakeholders to determine business requirements and facilitate delivery of a suitable solution. 

Houlihan's Web Development Projects included:

Houlihan's Restaurants Website

Responsible for development of a new website for Houlihan's Restaurants, Inc.

  • Consulted with graphic design firm on website layout and design of the site
  • Performed Flash animation from storyboard and graphics from design firm
  • Designed and developed dynamic content using ASP and Flash
  • Researched and implemented industry standards and information to be presented on the website.  Completed technical writing for user training and support

Technologies used: ASP, HTML, JavaScript, CSS, Windows NT 4.0 Workstation, Access, Windows 2000 Server, Macromedia Fireworks, Macromedia DreamWeaver, Macromedia Flash

Houlihan's Corporate Intranet

Responsible for design, development and implementation of Houlihan's new corporate intranet.

  • Researched document management solutions and dynamic tree menu solutions
  • Designed graphics and other look and feel pieces of the system
  • Provided technical support for end users
  • Developed end user documentation

Technologies used: ASP, ASP.Net, HTML, JavaScript, CSS, Windows NT 4.0 Workstation, Access, Windows 2000 Server, SSL, Macromedia Fireworks, Macromedia DreamWeaver, Macromedia Flash website

Responsible for design, development, and implementation of a website for the recruiting department with dynamic job listings page.

  • Consulted with recruited department to gather requirements
  • Designed graphics and other look and feel pieces of the system
  • Provided technical support for end users
  • Developed end user documentation

Technologies used:  ASP, HTML, JavaScript, CSS, Windows NT 4.0 Workstation, Access, Windows NT 4.0 Server, Macromedia Fireworks, Macromedia Flash, Macromedia DreamWeaver

Franchising multi-media presentation

  • Produced a slide-show and video presentation to be displayed at franchising trade-shows 
  • Duties included graphic design, development, and implementation

Technologies used:  Macromedia Fireworks, Adobe Premiere, Adobe Encore DVD

Secure online gift card purchases

  • Sent RFP's and evaluated possible vendors for product fulfillment of online gift card purchases. Implemented online gift card sales
  • Performed graphical design for the gift cards
  • Evaluated 3rd party fulfillment verses in-house solution

Technologies used:  Macromedia Fireworks, Macromedia DreamWeaver, Microsoft Project, Microsoft Visio

Video reviews of manager employee interviews

Filmed new managers during mock employee interviews during Houlihan's Hospitality University week.

  • Responsible for filming of interviews, production, editing, and video compression and distribution to area directors

Technologies used: Adobe Premiere, Panasonic Proline AG-DVC7 Mini DV Digital Camcorder

Oct 1998Jan 2003

Senior POS Support Analyst / Web Developer

Provided second level technical support for corporate and franchise restaurant locations while concurrently serving as a web applications developer

  • Addressed technical support issues for remote hosts via ISDN, PSTN, and Frame Relay running through Cisco Routers
  • Supervised application support team for custom back office programs
  • Planned and executed installation of POS and Windows 2000 network systems for new and renovated restaurant locations
  • Implemented disaster recovery procedure for back-office systems

Projects as a web developer during from 1999 to 2003. company website

Designed and developed architecture for a new corporate website including GUI and data functionality.

  • Designed and developed dynamic online menu
  • Designed and developed administrative interface to update the online menu
  • Evaluated and tested administration interface functionality
  • Consulted with marketing and executive staff
  • Monitored website statistics and developed documentation for the website

Skills used:  ASP, HTML, JavaScript, CSS, Windows NT 4.0 Workstation, Access, Windows NT 4.0 Server, Macromedia Fireworks, Macromedia DreamWeaver, Macromedia Flash

Restaurant Information Services (RIS) Support Manual

The RIS Support manual provided an online repository of resolutions to common support issues encountered by RIS Point of Sale (POS) Support Analysts.  Duties included

  • Design and implementation of the architecture including all graphics 
  • Designed and implemented contribution protocols 
  • Configured website on Windows NT 4.0 Server

Skills used: ASP, HTML, JavaScript, Windows NT 4.0 Workstation, Windows NT 4.0 Server, Macromedia Fireworks, Macromedia DreamWeaver

Fine dining website creation

Created a site to promote Houlihan's Restaurants, Inc. fine dining establishments including: Bristol Seafood Grill, Braxton Seafood Grill, Chequer's Bar & Grill, Devon Seafood Grill, and J.Gilbert's Wood-Fired Steaks.

  • Designed and developed website architecture with multiple sites created dynamically using a single template 
  • Designed and developed dynamic online menu, events, banner, and banquet pages 
  • Developed end user documentation and provided administrative and technical support

Skills used:  ASP, HTML, JavaScript, CSS, Windows NT 4.0 Workstation, Access, Windows NT 4.0 Server, Macromedia Fireworks, Macromedia DreamWeaver, Technical Writing

Website administration interface

The website administration interface was developed as a single point for all of website administrators to update dynamic content and view their website statistics.

  • Responsible for design, development and implementation 
  • Provided technical support and end user documentation

Skills used:  HTML, JavaScript, CSS, Windows NT 4.0 Workstation, Access, Windows NT

Aug 1995Oct 1998

Server / Corporate Trainer / Restaurant Manager

Restaurant Manager

Managed day-to-day operations of casual dining restaurant including:

  • Labor costs
  • Liquor and food costs
  • Scheduling and employee training

Corporate Trainer

Traveled extensively while training hourly employees and management staff at newly built and renovated restaurant locations around the U.S.