- Inspiring Others
- Knowledge Sharing
- Personal Growth
- Writing/Playing Music
- SCUBA diving
- Spending time with family and friends
Business/SEO Analyst with experience in all aspects of the development and project life cycle. Recent focus has been on business development, on-site SEO strategies, Wordpress, competitive intelligence, analytics (including multivariate and A/B testing), direct mail marketing, digital marketing and content strategies, and PPC campaign management.
Other Previous Responsibilities and Specialties:
Development and maintenance of proprietary enterprise applications using ASP.NET, HTML, VB, C#, SQL, and related tools and technologies. Skills also include systems administration, business and systems analysis, technical writing, requirements gathering, on-site/off-site SEO, Internet marketing strategies, behavioral marketing, video/podcast production, interactive design, and communication of technical requirements and business solutions with non-technical external teams and clients. Driven person with a customer focus who is comfortable working throughout an organization.
Tools: Google Analytics/Adsense, Omniture, Conductor Searchlight, Bing Ads, Google/Bing Webmaster Tools, Visual Studio, CSS, ODBC, MS Project, MS Visio, Crystal Reports, MS Access, MS Office
Rich Internet: Adobe Creative Suite CS5 (Fireworks, DreamWeaver, Flash, Photoshop), Adobe Premiere, MAGIX Movie Edit Pro, Final Cut Pro
Own and manage over 30 web sites utilizing white hat SEO optimization strategies. Sites vary from information product to content sites targeting specific keywords. Monetization methods include Google Adsense, EPN (eBay Partner Network), self-published books, Amazon, and Affiliate Marketing. Creator and author of personal development blog and podcast at jaredakers.com.
Freelance services include:
Active management of list, production, and analysis of privately held jewelry direct marketer. Responsible for tracking ROI of current direct mail campaigns and seeking new business opportunities to leverage existing customer database.
Search Analyst focused on organic Pharmaceutical (Pharma) SEO (Search Engine Optimization) and strategy, paid search (PPC) and web analytics.
Digital Media initiatives and innovative direction for client projects surrounding; Web, Mobile Web, iPhone and iPad applications, as well as internal business applications. Areas of involvement include technical functionality, requirements gathering, back end interaction and user management, user experience, layout and functional design.
Responsible for Intranet and Internet maintenance and updates. Assisted in development of Lockton.com. Assisted in feature enhancements and updates to various proprietary .NET applications throughout entire SDLC. Responsible for re-branding proprietary applications to reflect Lockton.com brand.
Hired to assist team in bringing Two West client projects back on track.
Responsible for look-and-feel of Security Benefit Group (SBG) client sites.
As the sole developer was responsible for all intranet and internet application development for Houlihan's. Worked closely with users, CIO and other stakeholders to determine business requirements and facilitate delivery of a suitable solution.
Houlihan's Web Development Projects included:
Houlihan's Restaurants Website
Responsible for development of a new website for Houlihan's Restaurants, Inc.
Houlihan's Corporate Intranet
Responsible for design, development and implementation of Houlihan's new corporate intranet.
Responsible for design, development, and implementation of a website for the recruiting department with dynamic job listings page.
Franchising multi-media presentation
Technologies used: Macromedia Fireworks, Adobe Premiere, Adobe Encore DVD
Secure online gift card purchases
Technologies used: Macromedia Fireworks, Macromedia DreamWeaver, Microsoft Project, Microsoft Visio
Video reviews of manager employee interviews
Filmed new managers during mock employee interviews during Houlihan's Hospitality University week.
Technologies used: Adobe Premiere, Panasonic Proline AG-DVC7 Mini DV Digital Camcorder
Provided second level technical support for corporate and franchise restaurant locations while concurrently serving as a web applications developer
Projects as a web developer during from 1999 to 2003.
Houlihans.com company website
Designed and developed architecture for a new corporate website including GUI and data functionality.
Restaurant Information Services (RIS) Support Manual
The RIS Support manual provided an online repository of resolutions to common support issues encountered by RIS Point of Sale (POS) Support Analysts. Duties included
Fine dining website creation
Created a site to promote Houlihan's Restaurants, Inc. fine dining establishments including: Bristol Seafood Grill, Braxton Seafood Grill, Chequer's Bar & Grill, Devon Seafood Grill, and J.Gilbert's Wood-Fired Steaks.
Website administration interface
The website administration interface was developed as a single point for all of website administrators to update dynamic content and view their website statistics.
Managed day-to-day operations of casual dining restaurant including:
Traveled extensively while training hourly employees and management staff at newly built and renovated restaurant locations around the U.S.
Graduated with 4.0 GPA