Download PDF

Work experience

Project Manager

Recruitment Marketing Accenture India
  • Developed email marketing campaigns well within tight deadlines whilst meeting Accenture's branding guidelines.
  • Coordinated with several internal stakeholders to complete recruitment partner site within the set timeline and budget.
  • Planned, developed and executed the recruitment marketing campaigns that build Accenture's image as an employer of choice and best place to work for.
  • Developed marketing collaterals including print collaterals, videos, micro sites, signage, posters and advertising to help drive the recruitment programs and to ensure that correct positioning, brand guidelines and positioning are being adhered to.

Brand Manager

AB Mauri
Brand Manager(China East Asia Pacific)

Marketing Coordinator(China East Asia Pacific)

AB Mauri
  • Implemented a successful regional marketing strategy for baker's yeast focusing on growth and profitability.
  • Managed wine yeast's global marketing plan to achieve growth and market penetration through distributors.
  • Managed the New Product Development team for Gluten Free bakery mixes range and Yeastplus bringing growth and innovation.
  • Organised AB Mauri's participation in Fine Food Show 2009 scoring AB Mauri as a Finalist in 2 award categories for“ Best New Bakery Product” and“ Best New Food Product for Foodservice” for its Gluten Free products launch.
  • Organised AB Mauri's participation in major international exhibitions such as IBA, Germany resulting in new customer acquisitions.
  • Created multi lingual marketing materials(brochures, advertising etc) and packaging that is used as a guideline not only by our region but by other regions as well.
  • Built critical market intelligence through market data analysis, research and customer feedback. Developed functional content management websites that helped customers obtain crucial technical data sheets.

Marketing Coordinator(Export)

  • Initiated and developed new procedures for artwork approval that was adopted throughout the region and ensured accuracy and the ability to meet tight timelines.
  • Selected to travel to Korea to ensure new product packaging for Australia met corporate quality standards, ironing out problems as appropriate.
  • Built strong relationships with external suppliers(printers, art house etc.) that helped achieved timely supply of packaging and resolved supply problems effectively.
  • Trained in Inter Market Supply Planning and ask to perform the role of Supply Chain Coordinator for 2 months while a colleague was away.

Marketing Contractor(Export)

  • Evaluated new opportunities in Asia, prepared feasibility and justifications of entering new markets encompassing marketing research and sensory research.
  • Built brand image by implementing successful promotional activities launching in store promotions, in store sampling and consumer redemptions.
  • Developed successful advertising campaigns in magazines and newspapers by working closely with advertising agencies with detailed briefs.

Business Manager

Artwright Technology
  • Managed successful promotional activities for Artwright Rewards Program launch.
  • Organised new premises launch with honorary guests from the Ministry of industry designers with widespread media coverage and strengthened company's image.
  • Achieved sales targets with local and international tenders
  • Managed new product launches to introduce and promote new innovative system furniture designs to decision makers and influential designers.

Sales Executive(Trading)

Sanofi(Malaysia) Sdn Bhd
  • Developed new pharmaceutical ingredient ranges by working closely with customer requirements and thus increasing sales volume and margins.
  • Achieved Sales targets within 9 months, well ahead of budget closure timing.
  • Coordinated shipment and delivery of stocks to customers to ensure timely delivery. Thus we had high customer satisfaction of our service of delivery.
  • Captured an extra 20% market share and became market leader for Antibiotics active ingredients. Established strong network of relationships with key account customers.

Business Development Executive

Chocolate Products Manufacturing
  • Successfully penetrated new markets, i.e. Maldives, Mauritius & Cambodia and overcame challenges of exporting to those countries with surpassing results.
  • Formulated and implemented successful Sales and Marketing plans in collaboration with Sales Executives for East Malaysia, Cambodia, Brunei and Mauritius.
  • Organized participation of the company in Malaysian Products Exhibition '97 held in conjunction with the world leaders' meeting of G17 that propelled the company's image with wide media coverage and developed new business prospects.



University of Technology

Bachelor of Business (Marketing & Management)


wine yeast
crucial technical data