Janette Wei Fong Pang

  • Petaling Jaya 12

Work History

Work History

Media Executive

Time & Space Media Sdn. Bhd
MEDIA EXECUTIVE,., Malaysia. Serviced accounts for B2C and B2B markets: FMCG, telecommunication, IT and manufacturing industries. Handled brand management activities, media planning/buying and media relations. Brainstorming for ad creatives(e.g. concept, copy, translation) and promotion strategies. Some examples of campaigns/projects: launch of Sagem WAP in Malaysia, events/campaign for the listing of one of our key clients on the KLSE, launch of SBUs and sub-brands for established brands.
2014 - Present

Assistant Manager, Internal Communication, Human Capital

MULTIMEDIA, ADVERTISING & BROADCASTING, LimKokWing University
ASSISTANT MANAGER, INTERNAL COMMUNICATION, HUMAN CAPITAL
2009 - Present

Business Manager, Vision

Vision Four Media Group, Malaysia.
BUSINESS MANAGER, Led sales administration team in the preparation of sales/marketing materials, contracts and proposals. Assisted the Group Managing Director(British entrepreneur) in the smooth running of the business/sales area of the Group and overall operations, including advising on strategic directions, business development opportunities, industry trends, competition/client/channel monitoring and analysis, as well as sales lead generation. Oversaw and trained staff in extraction/finding, interpretation, management and reporting of research data. Organised and prepared presentations/proposals for high-level meetings. Final editing and checking for publications, advertisements, communication materials and various other materials for printing/publishing, including the Group's Vision KL magazine and Vision Four Viewing Guide that is widely distributed across the hotel network in the country. Media monitoring and kept abreast of the social and media scene, particularly news and opportunities of value and interest to the business.
2006 - Present

Marketing Analyst

Havelock Europa Plc., United Kingdom.
MARKETING ANALYST, ESA McIntosh Ltd., Kirkcaldy, United Kingdom Undertook desk and field marketing research to establish the feasibility of a new business unit servicing the laboratory furniture market. Analysis included: Identifying market size, segmentation and growth potential; Conducting business environmental analysis, including PESTLE factors; Performing competitor analysis, including identification of SWOTs; Determining customer product requirements & preferences(e.g. focus groups, customer satisfaction surveys); Developing market entry strategies and presenting these to Directors/Senior Management. Responsible for marketing input into business plan for new business unit & marketing plans/forecasts. Development and execution of communication strategies, media planning and launch campaign for new laboratory division(including supervising customer service personnel who are involved with promotion and enquiries related to the new unit). Research and sourcing of products, materials(e.g. renewable, environment-friendly, differentiated, cost leaders) and components for product development and prototyping, covering local and global market scanning. Manage product life cycle-inventory, pricing, sales forecasting and demand planning, and effective use of Enterprise Resource Planning(ERP) systems. Media monitoring, marketing communication and publicity(e.g. press releases, press events, product launches, trade exhibitions, etc.). Editing and checking company brochures for print, updating corporate websites, including developing industry/expert articles of interest, e.g. technical and product/industry information. Sales lead generation, market/competitive intelligence gathering and industry analysis/monitoring for UK Education sector. Propose and execute CSR initiatives(e.g. environmental strategies, charity committee, etc.). Community relations and development of school partnerships for creative classrooms venture and sponsorship.
2005 - Present

Marketing Intern, Livewire

COMMUNICATION
MARKETING INTERN, LiveWire Productions, Aberdeen, United Kingdom. Conducted communication audit, prepared reports, media and marketing plans, including web development recommendations for the organisation. Provide support at events and shows organised by the company. Writing press releases and other forms of internal and external communication materials for the organisation, including proofreading and suggesting copy for brochures, programmes, scripts, web pages, etc.
2004 - Present

Teaching Assistant, St

St Machar Academy
TEACHING ASSISTANT, Aberdeen, United Kingdom. Led some classes for Secondary 3 pupils in the Business Studies division. Provided teaching support for Higher Accounting and use of Computers for Business.
2003 - Present

Sales Advisor

Laura Ashley
SALES ADVISOR, Aberdeen, United Kingdom. Store merchandising, customer service and product consulting. Top 3 Sales Advisor and regularly met targets.
2002 - Present

Business Development Executive

M.J. Mesra Sdn. Bhd
BUSINESS DEVELOPMENT EXECUTIVE,., Malaysia. Development of business framework and identification of key market targets, potential and strategies for organisation specialising in telecommunications construction and general contractual services. Client liaison and translation work for government tenders, contracts and official documents.
2001 - Present

Teaching Assistant

Fernielea Primary School
TEACHING ASSISTANT, Aberdeen, United Kingdom. Led ICT classes for Primary 6 pupils that included teaching web design and setting up the school website. Provided teaching support for subjects such as English, Art and Design, Geography, Mathematics, Design and Technology, History and Science.
2000 - Present

Account Executive

N. E. W. S. Advertising Sdn. Bhd
ACCOUNT EXECUTIVE,., Malaysia.
2011 - 2014

Senior Executive

Great Eastern Life(Malaysia) Berhad
SENIOR EXECUTIVE, CORPORATE COMMUNICATIONS,, Malaysia.
1999 - 2000

MULTIMEDIA, ADVERTISING & BROADCASTING, LimKokWing University

MULTIMEDIA, ADVERTISING & BROADCASTING, LimKokWing University
Conducted a campaign analysis on Marks and Spencer's advertising event.: DIPLOMA IN LICT). Modules: Integrated Marketing Communication, Journalism(Print, Broadcast and Online Media), Public Relations, Computer Editing and Publishing, Broadcast Media and Production. 1998: ADVANCED CERTIFICATE IN MULTIMEDIA, ADVERTISING & BROADCASTING, LICT. Modules: Mass Communications, Advertising Creativity, Buyer Behaviour, Media Planning and Strategy, Introduction To Marketing, Introduction to Advertising, Introduction To Public Relations, Market Research. 1997: CERTIFICATE IN MULTIMEDIA, ADVERTISING & BROADCASTING, LimKokWing(LICT). Modules: Principles of Writing, Business Law, Economic Environment, Accounting Principles, English For Further Studies, Statistics, Human Communications and Computer Concepts. 1996: SECRETARIAL & ADMINISTRATION DIPLOMA

Education

Education
2009

School of English
2005

M.Sc

RGU
2003

M.Sc

Robert Gordon University