Janet Carter

Janet Carter

Skills

Skills

Qualifications

Creative and versatile marketing professional with fifteen years experience in marketing and data analysis; budget planning, strategy and oversight; vendor management; and customer/member relationship building. Effective project manager with experience conducting needs analyses, researching options, recommending strategies and implementing new initiatives. Adaptive and possessing an entrepreneurial spirit driven by brainstorming and new ideas. Proficient business analyst with abilities in evaluating program effectiveness and recommending strategies for improving net yield and performance of marketing initiatives. Adept at analyzing customer/member information and recommending marketing strategies to various segments of the population to improve product or service offerings and increasing net yield per contact. Experienced in developing, coordinating, and implementing direct marketing and customer/member-retention strategies. Proven ability for approaching projects holistically and for developing cost/process efficiencies to maximize resources. Aptitude for organizing and working in cross-departmental/interdisciplinary teams.  

Work History

Work History
Jan 2004 - Present

Manager of Marketing Services

PKF North America
  • Our members primarily serve small businesses; with the association, my work contributes to the success of those businesses.

Provide marketing support services to over 86 association member accounting firms. Responsibilities include creation and rollout of new programs, products and services; production coordination, vendor management, marketing research, budgeting, customer service, support to board of directors and committees and program/product marketing.

Developed, launched and provide ongoing support to a new nonprofit association for accounting firms with an emphasis on service to construction contractors. Also launched nationwide construction industry best practices survey resulting in increased service opportunities for our members, publication of results in national media, and increased national branding of ProfitCrew.

May 2000 - Dec 2003

Director of Production and Fulfillment

Arthritis Foundation, National Office
  • Supported the Arthritis Foundation mission by helping 48 AF chapter offices, 124 branches, and the National Office address the needs of millions of people living with arthritis through publications, outreach, public policy and research.

Project manager for creating Customer Interaction Center to integrate fragmented customer service and fulfillment efforts in multiple business units; included overseeing $1.1 million budget. Other responsibilities included vendor management, marketing analysis, chapter support, inventory management, and management of internal print center staff and operations.

Feb 1994 - Dec 1999

Marketing Operations Manager

Strafford Publications, Inc.
  • Marketed specialty professional publications to the legal and accounting industries.

Managed direct marketing program including database development and management and marketing production. Responsible for vendor management, inventory control, cost control, operations management and database marketing. Also performed network administration and systems management responsibilities for the company.

Education

Education
1987 - 1992

B.A.

University of Idaho

Bachelor of Art, English; Program Emphasis in Creative Writing

Summary

Janet K. Carter is a creative and versatile marketing professional with fifteen years experience in marketing/marketing operations. She is currently seeking meaningful employment with an organization where her skills and experience will be put to work towards improving environmental and/or social conditions.

Interest

Volunteer/Community Involvement

Over 15 years of volunteerism and community support contributing to various groups in the metro-Atlanta area, focusing on organizations committed to addressing issues of hunger, homelessness, poverty, animal rescue, gay rights/awareness, organic/sustainable living and the environment.