Janet Zhou-Wilt

Creative Designer & Director

Summary

Creative designer and director with photographic education, graphic design background and management experience. Self-starting professional who has collaborated with a multitude of individuals from celebrities to college students. Elevated and established a small, private business from a small to a large, competitive market and also overhauled creative and stylistically defined a multi-unit international franchise.

Work History

Work History
Aug 2015 - Present

Marketing Production Manager

Tilted Kilt Franchise Operating, LLC

In addition to previous Production Artist duties;

  • Strengthened the brand by creating & defining a full branded style guide
  • Guide all 100+ franchise units on best LSM practices
  • Create and implement user- templates and user-based customization platform for POP/POS marketing pieces
  • Project lead the overhaul of the system print portal - focus on UX/UI design
  • Delegate tasks & lead project teams including interns
  • Work directly with contracted agency to upgrade the existing WordPress website to be mobile friendly
  • Plan, cast and direct all photoshoots - food, promotional materials, etc
  • Teach a Marketing and trade area analysis course to franchisees, general managers, front and back of house employees
Mar 2012 - Jul 2015

Production Artist

Tilted Kilt Franchise Operating, LLC
  • Manage and create all marketing materials - from 65 locations to 100+
  • Work with franchisees, area developers, general managers, and marketing teams in different markets on a daily basis to best help their individual marketing efforts
  • Build main and supporting artwork (brand extension) for system-wide marketing efforts and campaigns
  • Photograph & retouch all food, drink & major brand pillars for new campaigns and campaign support to bolster the brand image and create more assets for franchisees to use
  • Create artwork for all local and national media buyers for radio, TV, & web-based media
  • Manage the TiltedKilt.com primary website, as well as, offer technical support to operators in the system on their unique and individual "micro-sites"
  • Facilitate and lead a monthly systemwide marketing conference call that reached an average of over 120+ participants per month
  • Collaborate with Operations Team on implementing and promoting successful campaigns
  • Collaborate directly with major beverage vendors on campaigns and incentive programs
  • Teach a Logos & Marks course to franchisees, general managers, and marketing managers about the brand and trademarks
  • Design and help create major print campaigns through from initial connecting to press-check to in-store POS display
  • Copywrite and conceptualize social media campaigns and artwork to enhance and engage guests to food & beverage features and pushes
May 2008 - Feb 2012

Producer & Studio Manager

Jeff Newton Photography

Producer

  • Orchestrated, coordinated & prepared photo and video shoots, including managing all parties involved
  • Created schedules, location scouted and created cohesive production books

Studio Manager

  • Managed day-to-day operations and scheduling
  • Created advertising and mailers continuously to promote the business
  • Established a visual brand for the business
  • Fielded client relations; ad agencies, modeling agencies, celebrities, agents, etc.
  • Managed and lead two interns with individualized daily, weekly and monthly tasks
  • Created all logos and standardized layouts for all documents
  • Developed standard filing systems for all computer systems

Retoucher

  • High-end retouching of all images, including planning & creating full composites
  • Created on-set composites for reference

Digital Technician

  • Maintained all computer systems & troubleshoot any and all issues that may arise
  • Prepared camera systems to tether with computers
  • Ensured safety and backup for all files and file systems
2008 - 2015

Speech and Debate Coach

McClintock High School Speech and Debate
  • Work with high school students to improve their public speaking, stage performance, and writing skills
  • Teach students critical thinking, problem solving, and analysis of literature
  • Foster confidence and positive competitive spirit in teens

Education

Education
Jun 2005 - Apr 2008

Bachelor's Degree

Brooks Institute of Photography

Major in Commercial Photography

Minor in Digital Imaging

Additional Skills

Fluent in Mandarin Chinese   -   Proficient in Conversational Spanish

Master of Adobe Photoshop, Illustrator, InDesign  -  Microsoft Word & PowerPoint Wizard

Has both Canadian and US Passports