Download PDF

Skills

Marketing
A strategic thinker in developing and executing consumer marketing plans and budgets to drive sales and traffic, including special events, public / retailer relations' programs, advertising campaigns, social media networking plans, community partnerships and business development opportunities Supervise full-service advertising agency in producing award-winning, multi-media campaigns including television, radio, print, internet, social media, POP displays Negotiate media buys and track results Increase company revenue through business development programs with regional partners Maintain long-term relationship with clients, 5 - 10 years Direct gift card sales plan for the Concierge center Analyze market research, sales data and industry trends

Work experience

Jun 1994Present

Principal

Reid Marketing Services

Executive of a marketing consulting firm specializing in shopping center and retail marketing.

·Managed grand opening plans for more than a dozen shopping centers throughout CA

·Maintained multiple marketing budgets exceeding $1 million annually

·Increased center sales by implementing sales-driven marketing programs

·Generated hundreds of thousands of dollars for community partnerships, including $100,000 for Mt. Diablo Habitat for Humanity while consulting for Blackhawk Plaza

·Successfully built and retained long-term client relationships, 5-10 years

Apr 2006Mar 2009

Senior Manager, Marketing, The Village at Corte Madera

Responsible for the overall marketing of The Village at Corte Madera, a 340,000 sq. ft. luxury shopping center and top sales leader within the Macerich portfolio of 80 retail centers nationwide.

·Responsible for developing, managing and forecasting an annual marketing budget of $400,000 for advertising programs, special events, public relations, retailer relations, community partnerships, corporate programs and Concierge services

·Accountable for center sales exceeding $900/sq. ft.

·Collaborated with Security & Guest Services Department, leading a full-service Concierge sales team and produced more than $350,000 in gift card sales annually

·Raised community awareness and $500,000 in funds for non-profit organizations

·Created successful Public Relations' programs, generating $75,000 in publicity annually

·Obtained sponsorship with Closet Factory for Concierge build-out, valued at $28,000

20072009

Member, Board of Directors

Image For Success

Image for Success (IFS) is a 501c3 non-profit organization dedicated to providing two-week wardrobes to disenfranchised men, women and children in Marin County who are transitioning toward self-reliance.  Image for Success not only provides the suit for the interview, but also clothes for every day – a critical need when someone is making the effort to change their life.

Oct 1991Apr 1994

Director of Advertising and Promotions

PIER 39

Ran the Advertising and Promotions Department of PIER 39, one of California's most visited tourist attractions. 

·Increased PIER 39 sales an average of 5% by executing a strategic marketing plan

·Developed an award-winning advertising campaign featured in local/international media

·Managed a marketing budget of $500,000 annually

·Coordinated the marketing involvement of corporate sponsors, including Coca-Cola, VISA, American Airlines and Kodak

·Generated more than $450,000 in media sponsorships

·Directed a restaurant trade program totaling $125,000 with local radio stations

Education

Bachelor of Fine Arts (BFA)

References

Linda Hall

Jane Reid has been the Marketing Consultant for the Laurelwood Shopping Center since 1999.  She has done an outstanding job devising and implementing a marketing plan for the shopping center currently including consistent direct mail program, web site creation (www.LaurelwoodCenter.com) and "Shop San Mateo" campaign.  She has truly been an asset to the promotion and marketing of Laurelwood Shopping Center.

Lynda Caputo

Reid Marketing Services has provided marketing coordination for Evergreen Village since 2002.  Jane's creative talents have been an asset to Shapell Industries of Northern California.  From successful Summer Concert Series to effective advertising programs, Jane achieves strong results.  She is a responsible, dedicated consultant and works well with the center merchants.

Judy Gray

It is my pleasure to recommend Jane Reid for any position relating to Marketing and Communication.  I have known Jane since 1989, she has reported to me on two different occasions throughout the years, the latest being the Senior Marketing Manager for The Village at Corte Madera where she oversaw the Marketing program for this upscale Specialty Center in Marin County.  She also held the position of Marketing Manager for Westminster Mall in Southern California, where she managed a major renovation and Grand Opening.  In addition, I have worked with Jane on a consulting/special project basis within her consulting business.

Jane is a true professional with a strong work ethic and a commitment to any job she undertakes.  She has a tremendous amount of Marketing, Special Events and Advertising experience.  I would not hesitate to make my highest recommendation.

Josh Kalkhorst

Until recently, I have been Jane's immediate supervisor at The Village at Corte Madera where she has served as the Senior Marketing Manager for the past three years.  Jane's wonderful demeanor, her strong work ethic and her impressive marketing background have not only made her a true pleasure to work with and learn from, but have also made her a valuable asset to this center. 

During Jane's tenure at The Village, she was responsible for implementing corporate advertising campaigns, generating positive PR for the center, maintaining media and community relationships, event planning/execution and budget management.  Jane's success in all of these areas was a result of her strong communication skills, her organizational abilities, her creativity, her attention to detail and her ability to stay cool under pressure.  She was often challenged to do more with less, yet she was never defeated and always found a way to answer that challenge.

I have had the opportunity of working with several marketing professionals in the shopping center industry and I am hard pressed to think of anyone more talented and enjoyable to work with than Jane Reid.  I would highly recommend her for employment with your organization.

Marketing Portfolio

Certifications

Sep 1989Present

Certified Marketing Director (CMD)

International Council of Shopping Centers (ICSC)

About Reid Marketing Services