Skills

Skills

Marketing

A strategic thinker in developing and executing consumer marketing plans and budgets to drive sales and traffic, including special events, public / retailer relations' programs, advertising campaigns, social media networking plans, community partnerships and business development opportunities Supervise full-service advertising agency in producing award-winning, multi-media campaigns including television, radio, print, internet, social media, POP displays Negotiate media buys and track results Increase company revenue through business development programs with regional partners Maintain long-term relationship with clients, 5 - 10 years Direct gift card sales plan for the Concierge center Analyze market research, sales data and industry trends

Work History

Work History
Jun 1994 - Present

Principal

Reid Marketing Services

Executive of a marketing consulting firm specializing in shopping center and retail marketing.

·Managed grand opening plans for more than a dozen shopping centers throughout CA

·Maintained multiple marketing budgets exceeding $1 million annually

·Increased center sales by implementing sales-driven marketing programs

·Generated hundreds of thousands of dollars for community partnerships, including $100,000 for Mt. Diablo Habitat for Humanity while consulting for Blackhawk Plaza

·Successfully built and retained long-term client relationships, 5-10 years

Apr 2006 - Mar 2009

Senior Manager, Marketing, The Village at Corte Madera

http://www.villageatcortemadera.com

Responsible for the overall marketing of The Village at Corte Madera, a 340,000 sq. ft. luxury shopping center and top sales leader within the Macerich portfolio of 80 retail centers nationwide.

·Responsible for developing, managing and forecasting an annual marketing budget of $400,000 for advertising programs, special events, public relations, retailer relations, community partnerships, corporate programs and Concierge services

·Accountable for center sales exceeding $900/sq. ft.

·Collaborated with Security & Guest Services Department, leading a full-service Concierge sales team and produced more than $350,000 in gift card sales annually

·Raised community awareness and $500,000 in funds for non-profit organizations

·Created successful Public Relations' programs, generating $75,000 in publicity annually

·Obtained sponsorship with Closet Factory for Concierge build-out, valued at $28,000

2007 - 2009

Member, Board of Directors

Image For Success

Image for Success (IFS) is a 501c3 non-profit organization dedicated to providing two-week wardrobes to disenfranchised men, women and children in Marin County who are transitioning toward self-reliance.  Image for Success not only provides the suit for the interview, but also clothes for every day – a critical need when someone is making the effort to change their life.

Oct 1991 - Apr 1994

Director of Advertising and Promotions

PIER 39

Ran the Advertising and Promotions Department of PIER 39, one of California's most visited tourist attractions. 

·Increased PIER 39 sales an average of 5% by executing a strategic marketing plan

·Developed an award-winning advertising campaign featured in local/international media

·Managed a marketing budget of $500,000 annually

·Coordinated the marketing involvement of corporate sponsors, including Coca-Cola, VISA, American Airlines and Kodak

·Generated more than $450,000 in media sponsorships

·Directed a restaurant trade program totaling $125,000 with local radio stations

Education

Education

Marketing Portfolio

Certifications

Certifications
Sep 1989 - Present

Certified Marketing Director (CMD)

International Council of Shopping Centers (ICSC)