A strategic thinker in developing and executing consumer marketing plans and budgets to drive sales and traffic, including special events, public / retailer relations' programs, advertising campaigns, social media networking plans, community partnerships and business development opportunities Supervise full-service advertising agency in producing award-winning, multi-media campaigns including television, radio, print, internet, social media, POP displays Negotiate media buys and track results Increase company revenue through business development programs with regional partners Maintain long-term relationship with clients, 5 - 10 years Direct gift card sales plan for the Concierge center Analyze market research, sales data and industry trends

Work History

Work History
Jun 1994 - Present


Reid Marketing Services

Executive of a marketing consulting firm specializing in shopping center and retail marketing.

·Managed grand opening plans for more than a dozen shopping centers throughout CA

·Maintained multiple marketing budgets exceeding $1 million annually

·Increased center sales by implementing sales-driven marketing programs

·Generated hundreds of thousands of dollars for community partnerships, including $100,000 for Mt. Diablo Habitat for Humanity while consulting for Blackhawk Plaza

·Successfully built and retained long-term client relationships, 5-10 years

Apr 2006 - Mar 2009

Senior Manager, Marketing, The Village at Corte Madera

Responsible for the overall marketing of The Village at Corte Madera, a 340,000 sq. ft. luxury shopping center and top sales leader within the Macerich portfolio of 80 retail centers nationwide.

·Responsible for developing, managing and forecasting an annual marketing budget of $400,000 for advertising programs, special events, public relations, retailer relations, community partnerships, corporate programs and Concierge services

·Accountable for center sales exceeding $900/sq. ft.

·Collaborated with Security & Guest Services Department, leading a full-service Concierge sales team and produced more than $350,000 in gift card sales annually

·Raised community awareness and $500,000 in funds for non-profit organizations

·Created successful Public Relations' programs, generating $75,000 in publicity annually

·Obtained sponsorship with Closet Factory for Concierge build-out, valued at $28,000

2007 - 2009

Member, Board of Directors

Image For Success

Image for Success (IFS) is a 501c3 non-profit organization dedicated to providing two-week wardrobes to disenfranchised men, women and children in Marin County who are transitioning toward self-reliance.  Image for Success not only provides the suit for the interview, but also clothes for every day – a critical need when someone is making the effort to change their life.

Oct 1991 - Apr 1994

Director of Advertising and Promotions


Ran the Advertising and Promotions Department of PIER 39, one of California's most visited tourist attractions. 

·Increased PIER 39 sales an average of 5% by executing a strategic marketing plan

·Developed an award-winning advertising campaign featured in local/international media

·Managed a marketing budget of $500,000 annually

·Coordinated the marketing involvement of corporate sponsors, including Coca-Cola, VISA, American Airlines and Kodak

·Generated more than $450,000 in media sponsorships

·Directed a restaurant trade program totaling $125,000 with local radio stations



Marketing Portfolio


Sep 1989 - Present

Certified Marketing Director (CMD)

International Council of Shopping Centers (ICSC)