Download PDF

Work History

Nov 2014Present

Chief Operations Officer

Veterans Alternative 
  • In charge of day to day management at the center which includes providing iRest (Integrative Restoration) and yoga classes to our members, community outreach, public relations & marketing.  
  • Veterans Alternative is an organization founded by two combat veterans to provide support and healthcare assistance to fellow combat veterans in Pasco County, Fla. As its name implies, its services are designed to provide an alternative to conventional treatment currently provided by the Veterans Administration and other support services that are more commonly made available to military veterans. The need for alternative services arises from difficulty in helping veterans, especially those who have seen combat, deal with Post Traumatic Stress Disorder (PTSD)
  • 200-YTT Yoga Alliance Certified
  • Warriors At Ease Level 2 Certified
  • iRest (integrative restoration) Level 2 Certified
Apr 2012Present

Owner/Yoga Instructor

Trinity Yoga Studio
  • Currently enrolled in the 500-YTT at Lotus Pond, a Kripalu affiliated training center. Teach Hatha, Power, Gentle, Yin and Hot yoga flow.  Marketing and daily management of yoga studio and community outreach initiatives.
Sep 2011Present

Principal Partner

Caveat Engineering

Community Outreach, Public Relations & Marketing for Caveat Engineering. 

IROC Tactical 

  • Responsible for STEM (Science, Technology, Engineering, Math) community outreach efforts, website content, lead for marketing and corporate social responsibility efforts.
  • We specialize in professional engineered solutions; research & development and design for manufacturing. The CAVEAT Group possesses broad experience in the military and/or commercial applications of current technologies.  Our collective professional experiences and our close relationships create a cohesive group that works efficiently and effectively together. CAVEAT was accepted as a UCF Incubator client in September 2011.
Jan 2011May 2012

Graduate Assistant

University of South Florida
  • Full-time strategic communications management major and graduate assistant for the school of mass communication. 
  • The strategic communication management track focuses on communication as a management function in an organization. This perspective integrates public relations, advertising and marketing communication into a single focus.  My experience at USF has provided me with the tools needed to analyze and develop communications goals, analyze communication infrastructure, target and segment select audience(s) through appropriate channels, develop and execute strategic management plans, and track and evaluate those efforts.
  • Part-time teaching assistant for USF undergraduate photojournalism course involves development and implementation of course requirements through lectures and lab settings of 33 students.
Oct 2008Jun 2010

Lead Photo Editor-RMI (Regional Magazine Initiative)

Jacobs Technology
  • Responsible for managing photo and graphics editing of six international magazine publications.
  • Collaborate with magazine staff to develop global photo coverage in each magazine.  Distribution areas include: South America; North America; Asia Pacific; Africa; Middle East and Europe.
  • Purchase and maintain RMI’s digital photo equipment and image software.
  • Obtain reprint permissions and negotiate usage fees for all imagery collected and embedded within the magazines.
  • Consistently populate the in-house image library with current and archival imagery.
  • Forge relationships with international wire agencies, photo organizations and freelancers in the industry to ensure a fresh, relevant mix of visual storytelling.
  • Maintain a consistent look and feel for the branding of each magazine using a mix of original and stock photography.
Jan 1999Oct 2008

Senior Picture Editor and Photojournalist

St. Petersburg Times

As part of the core management team for news photo, duties:

  • Directly managed seven staff photographers, provided annual performance reviews.
  • Attended the daily budget meetings with department heads for planning and coordinating writers and photographers in order to find the most effective way to tell the stories. 
  • Collaborated with design teams and research wire photos for story visuals.
  • Served on the Staff Development Committee to help formulate skill-based training programs for all news staffers.  Introduced and helped implement SIDEBAR, the quarterly news letter which served as an in-house forum for knowledge sharing among staffers.

(started as a photojournalist at at a bureau office and promoted to upper management picture editor within two years)

    As a photojournalist my duties:

    • Promoted teamwork and support for innovation in the newsroom culture.
    • Producing visuals and audio for print and multimedia productions.
    • Develop self generated story ideas and produced those pieces.  
    • Collaborated with reporters to dissect story elements, then seek access to events and individuals that are key components in telling the story.
    • Cover daily breaking news events.
      Apr 1994Dec 1996

      Press Information Officer and Photojournalist

      United Nations
      • Visually documented humanitarian and peacekeeping efforts throughout the former Yugoslavia.
      • Worked autonomously under austere conditions alongside all 37 contributing nations to UNPROFOR for their news dissemination.  Traveled to and lived within the communities under direct fire to capture conditions and people effected.
      • Acted as a liaison between the UN and the local communities.
      • Produced imagery for and helped deploy traveling photo exhibits showing the humanitarian crisis and what the United Nations was doing to help.
      • Procured and maintained the Zagreb HQ first in-house darkroom and digital imaging center.
      Aug 1989Apr 1994

      Photojournalist Combat Camera

      United States Air Force
      • Visually documented worldwide deployment of troops and contingencies including the Panama Invasion; humanitarian aid to the Former Soviet Union; extraction of troops from Monrovia, Liberia; Conflict in the former Yugoslavia.
      • Special Duty to the Pentagon during first Gulf War as military liaison to civilian press agencies.
      • Responsible for sending and receiving imagery from remote field locations.
      • Awards include Joint Service Commendation Medal and two Air Force Achievement Medals.
      • Air Combat Camera Service Airman of the Year—top enlisted person in the command.


      Aug 2010Aug 2012


      University of South Florida

      full-time graduate student.  Estimated graduation August 4, 2012.  

      Graduate Assistant for undergraduate photojournalism lab Fall 2011 and assistant professor Spring 2012

      Teaching Assistant for undergraduate Mass Communication and Society Spring 2011

      Nominated for Provost's Award for Outstanding Teaching by a Graduate Assistant 2011.


      James Jones

      Letter of recomendation from General Jones:

      April 25, 2010

      To whom it may concern,

      My name is General Jim Jones. I am a retired Marine Corps officer, former Commandant of the Marine Corps (1999-2003), and former Supreme Commander Allied Powers, Europe (2003-2006). During the period 1992-1994 I was a Brigadier General and was assigned to the U.S. European Command in Europe.

      One of my missions was to serve as Chief of Staff of Joint Task Force Provide Promise, the headquarters of our national

      effort in the Balkans during the difficult times in Bosnia-Herzegovina, Macedonia, and

      Kosovo. Senior Airman Janel Norton was assigned to the JTF as part of our Combat Camera operation in the region.

      Janel Norton was exceptional in many ways, the first being her highly developed sense of

      responsibility, and a tenacity to see complex and often dangerous assignments through to their final conclusion. She was relied upon to carry out her duties with minimal supervision and always gave me confidence in the knowledge that if she was handling things they would be done very well. These were not easy times and we needed top

      performers at every position; Janel was such a performer. She accompanied me on every

      trip to the region, faithfully and reliably capturing important events which, in turn, helped to shape our national policy with regard to the war torn region that the Balkans had become.

      Admired and respected by all who knew and observed her, Janel’s skills and utility came to attention of the United Nations mission in Zagreb, Croatia at about the time her service agreement with the Air force was coming to a close. She went to work for the U.N. after leaving active duty and performed spectacularly, rendering a very valuable service to her new employer for an extended period of time until she returned to the U.S.

      In addition to being highly gifted professionally, Janel has always represented the best example of what is desired regarding teamwork, loyalty, and dedication. She is very popular within her peer group, and has a nice word to say to everyone all of the time. She is cheerful and always finds the time to encourage the performance of others who do not possess her quiet strength.

      I consider her to one of the best people to have worn our nation’s uniform, regardless of

      service affiliation, and it is an honor to be able to send you these observations which I

      hope you will find to be useful. She is a real “star”, and I recommend her to you without

      any reservation whatsoever.

      Yours truly,

      James L Jones

      U.S. National Security Advisor

      General, Us Marines (Ret)

      Sergie Albino

      Senior Level Aerospace/Thermal Engineer at NASA, recently started a minority owned small business formed with strategic partnerships.  I was brought on to assist Caveats' public relations and corporate social responsibility efforts.  We have recently been accepted to the University of Central Florida's small business incubator program.

      Edward Jay Friedlander

      Adjunct Teacher for the USF photojournalism undergraduate classes.

      Ken Hackman

      I worked under Mr. Hackman as an U.S. Air Force photojournalist.

      3940 Sunswept Drive, Studio City, CA 91604 

      Cell: 818-497-4882  

      Home: 818-763-4882

      Marc McEvoy

      Marc McEvoy was the senior editor and my supervisor during the two years I worked at UNPROFOR at Zagreb HQ in Croatia.