Work History

Work History
May 2013 - Present

Marketing and Brand Manager

Multimedia Graphic Network Inc.

Develop annual marketing plan in conjunction with the sales department. Conduct market research in order to identify market requirements for current and future products. Analyze potential strategic partner relationships for product lines. Responsible for the marketing of company products and services to the right market whether B2B or B2C. Develop and implement a company-wide plan to push product, working with all departments for its execution. Ensure brand consistency. Develop and enrich customer service experience. Manage and enhance the company's brand and reputation in the public's eye. Coordinate objectives with marketing, creative, and sales departments. Drive profitable sales, brand growth and loyalty for a number of business areas. Develop and execute brand management plans. Leverage customer insight data to refine brand management. Identify brand-building areas. Ensure brand communication for areas of responsibility are consistent with the company and brand positioning. Develop and implement media planning, buying, and innovation strategies. Coordinate and manage content and information sharing among departments, divisions and external customers and divisions. Provide design and direction for collateral, web, product, and other visual communications media for the company. Help promote uniformity and consistency of brand. Assist in development and refinement of uniform graphic standards and visual brand strategies. Management of all social media sites for all brands. Oversee all marketing, advertising and promotional activities. 

Mar 2013 - Sep 2013

Social Marketing Consultant

Activ8 Athleticism

Created a comprehensive social media strategy to define programs that use social media marketing techniques to increase visibility, membership and traffic across all brands and implemented and managed social media programs. Researched and developed new and alternative ways to leverage social media activities. Monitored trends in social media tools applications and appropriately applied that knowledge to increasing the use of social media at Activ8. Strategized with and educated the management team and others across the company on incorporating relevant social media techniques into the corporate culture and into all of the company’s products and services. Measured the impact of social media on the overall marketing efforts.

Sep 2012 - Mar 2013

Communications & Marketing Manager

Activ8 Athleticism

Strengthened, protected and leveraged company’s brand. Developed and managed organization’s communications to attain or exceed plan. Managed the marketing communications for product portfolio including printed collateral, web marketing, advertisements, community event support and all related marketing communications functions. Created content and managed all social media accounts. Gathered additional input and assisted in problem solving as required. Continually evaluated project components for effectiveness against criteria and developed alternative solutions as required. Developed project work plans (including scheduling) for Marketing Communications projects of a moderately strategic and/or complex nature. Interacted professionally and effectively through verbal and written communication with all professional contacts and clients with emphasis on company interests. Independently prioritized and accomplished multiple tasks within established timeframes. Provided updates and project direction to key team members as applicable. Managed additional duties as necessary or assigned.

Apr 2011 - Jun 2012

Client Relationship Manager

Atlantian Inc

Sold our services to high-value technical staff and generated high quality business development leads. Created business momentum through thorough, innovative search techniques using traditional and non-traditional strategies including direct sourcing, candidate referrals, online social networking and state-of-the-art proprietary and commercial CRM tools. Built client database and maintained customer relations with existing clients.

Sep 2009 - Apr 2011

International Sales Coordinator

Ravx Inc

Corresponded with distributors from 23 different countries via Skype, telephone and E-mail. Promoted and sold product and services internationally. Researched new accounts to expand our customer base. Tracked weekly and monthly sales data and reports. Oversaw entire sales process from start to finish with each distributor. Resolved customer issues by achieving a mutually acceptable solution. Representation of distributors in all meetings.

May 2008 - Aug 2009

Administrative Assistant

Inland Trucks & Cars

Responsibility for all accounts, budgets, and being involved in the decision-making process. Performed general clerical duties to include but not limited to: Photocopying, faxing, mailing and filing. Carried out background research and presented findings, produced documents, briefed papers, reports and presentations. Devised and maintained office systems, including data management, weekly reports etc.

Apr 2005 - Apr 2008

Office Manager

Mission Health Club

Handled all official company correspondence and upgraded the office filing system. Helped in creating a computerized member database and created all company documents and correspondence. Sold memberships- provided price quotes, addressed clients’ questions, and identified potential members. Answered telephones and met with public to answer questions. Studied competitors, followed up with customers.


Feb 2012 - Nov 2013

Bachelor of Arts

National University

This program is a blend of the concepts of marketing principles, which include advertising, sales promotion, public relations, and direct marketing working together as a unified force with the integration of communication using the latest communication technology. Graduates will be able to demonstrate an ability to seek and integrate high-quality research for the purpose of evaluating their own insights into the professional and academic study of communication and media studies, while also understanding the roles that communication plays in developing individuals and social institutions. The BA in Integrated Marketing Communication prepares learners for careers in marketing, sales, advertising, fundraising, PR, and other persuasive fields. It combines a business degree with advanced communication skills for traditional and Web 2.0 platforms mdash;including print, broadcast, social, personal, and mobile media.