Marketing and Brand Manager
Develop annual marketing plan in conjunction with the sales department. Conduct market research in order to identify market requirements for current and future products. Analyze potential strategic partner relationships for product lines. Responsible for the marketing of company products and services to the right market whether B2B or B2C. Develop and implement a company-wide plan to push product, working with all departments for its execution. Ensure brand consistency. Develop and enrich customer service experience. Manage and enhance the company's brand and reputation in the public's eye. Coordinate objectives with marketing, creative, and sales departments. Drive profitable sales, brand growth and loyalty for a number of business areas. Develop and execute brand management plans. Leverage customer insight data to refine brand management. Identify brand-building areas. Ensure brand communication for areas of responsibility are consistent with the company and brand positioning. Develop and implement media planning, buying, and innovation strategies. Coordinate and manage content and information sharing among departments, divisions and external customers and divisions. Provide design and direction for collateral, web, product, and other visual communications media for the company. Help promote uniformity and consistency of brand. Assist in development and refinement of uniform graphic standards and visual brand strategies. Management of all social media sites for all brands. Oversee all marketing, advertising and promotional activities.