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Summary of Skills and Experience

Proven marketing leader with an ability to articulate a marketing vision, strategy or an idea that has clear tie backs to business goals. An ability to thrive in a challenging and fast paced environments that require nimble thinking, quick decision making and results oriented mindset.  A unique blend of 13 years of marketing and 6 years of sales experience, with expertise spanning across digital marketing, partner marketing, product marketing, channel marketing and sales management. At present leading the Digital Transformation for Intel APJ as a Director of Digital Marketing and Media. Managing a team of senior digital specialist that are dedicated to building amazing customer experiences across digital content, paid advertising, web platforms, social platforms, coupled with a robust marketing technology stack and activated by real time Insights. Have also held senior roles in the sales and co-marketing organization, from managing Toshiba, Sony and Fujitsu OEM business across Asia Pacific to leading channel server sales operations across South Asia.  Have a proven track record of leading multi country and diverse teams with accumulated business and cultural experiences across Asia Pacific and Japan.

Credentials and Achievements

  • Listed among the Top 500 most influential communications leaders globally by PRWeek in their Global Power Book 2015.
  • Listed among the Top Asian business leaders to follow on Twitter published on Young Startup by Channel News Asia.
  • Current chair of the Asia Pacific ‘Chief digital officer’ forum organized by WFA – World Federation of Advertisers.
  • Built Intel’s first ever Digital marketing hub that has brought Intel closer to be a best in class data driven organization.
  • Winner of the 2013 CMO Asia Award for “Industry wide Social Media Leadership"
  • A well sought out speaker on Digital Transformation at premier Digital and Marketing industry and corporate forums
  • Delivered Guest lectures at INSEAD Singapore, SMU, NUS, NTU, S.P.Jain Singapore, Symbiosis Pune and V.J.T.I Mumbai.
  • Member of the Social Media Global team that won the most coveted award at Intel - 'Intel Achievement Award' for 2012.
  • Awarded ‘Best Marketing student’ at Institute for Technology and Management for the academic years 1998-2000.

Media Snap shots

Work experience

Apr 2011Present

Director, Digital Marketing and Media, Asia Pacific and Japan

Intel Technologies Asia Pte Ltd

Key Performance Areas

  • Leading and executing our Digital Transformation vision for the APJ region, by building strategy and execution plans that spans across people, process and technology.
  • Adding to the bottom line and being accountable to business stakeholders, by driving high share of digital experiences across consumers, enterprise customers, OEM partners, channel and retail partners, so as build higher brand affinity and increase purchase intent across our business lines.
  • Implement industry wide best practices, cultivate and develop talent in the areas of content management, media planning, web platforms, social platforms, marketing technologies and real time analytics.
  • Drive strong partnership with business IT to deploy our global digital capability stack across publishing, analytics, advertising, web and social to give a targeted and personalized customer experiences across all our customer digital touchpoints.
  • Transform our paid media efforts by adopting industry wide best practices across programmatic, native and paid social.
  • Create a best in class Digital Marketing hub that measures in real time versus rear view analytics, with measurement coverage across brand, product and sales objectives, where every decision is driven by insights.
  • Strong partnership with procurement to maintain the best in class agency partners that are committed to our Digital vision.

Apr 2009Mar 2011

Account & CoMarketing Manager, Asia Pacific Multinational Accounts

Intel Technologies Asia Pte Ltd

Key Performance Areas

  • Responsible for overall account strategy, billings and marketing strategy for Toshiba, Sony and Fujitsu OEM customers.
  • Owning all decisions from supply, pricing, product mix to marketing collaboration.
  • Driving country alignment to regional APac account strategy and managing in-country sales and marketing.
  • Co-develop innovative marketing and sales programs that meet customers and Intel’s business objectives.
  • Owning the training and communications strategy to the customers on products, programs and launches.
  • Drive the sales development cycle that facilitates development, tracking & closure of top deals and sales pipeline.

May 2008May 2009

Online Marketing Manager, Asia Pacific Partner Marketing Group

Intel Technologies Asia Pte Ltd

Key Performance Areas

  • Develop online media usage growth strategy for the 'Intel Inside Program' in APAC for year 2009 & beyond.
  • Provide online integrated campaign guidance and support to field teams that manage partners.
  • Manage and build strategic partnerships with worldwide and local online publishers and media houses.
  • Provide tools, reports and analysis to field teams for better ROI analysis of digital investments.
Nov 2005Apr 2007

Channel Campaigns Manager, Asia Pacific Reseller Channel Organisation

Intel Technologies Asia Pte Ltd

Key Performance Areas

  • Plan and execute consumer and business marketing campaigns for APAC channel customers to drive product demand.
  • Responsible for driving all pillars of APAC channel marketing - retail, web, training, promotions and measurement.

    Nov 2003Oct 2005

    Product Manager, South Asia, Reseller Channel Organisation

    Intel India Technologies Pvt Ltd

    Key Performance Areas

    • Responsible for White Box Server and Mobile CPU revenue, supply, product mix and marketing in Channel.

    Dec 2000Nov 2003

    Western Region Channel/ Product Manager

    Wipro Infotech Ltd

      Apr 2000Dec 2000

      Asst. Product Manager

      H&R Johnson (India)
      Sep 1995Jun 1998

      Product Executive/ Asst. Store Manager

      Tangerine Informatique Ltd.

      Education

      19982000

      M.B.A.

      Institute for Technology and Management
      19911995

      BE

      Maharashtra Institute for Technology

      Speaking, Media Mentions, References and Blog