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More than 15 years of experience in PR, communications and marketing leadership, including PR Director and Communications Specialist positions. Outstanding corporate, external and marketing communications background. MS Degree. Recipient of 10+ industry awards.

  • Offer an exceptional set of PR, communications and marketing skills transferable to multiple industries.
  • Resourceful use of budgets, personnel and tools to create and execute PR/communication initiatives.
  • Excellent command of the English language; adapt communications for multiple, diverse audiences.
  • Year-over-year success in improving branding, press coverage, image and growth for employers.

Areas of Expertise

  • Strategic Communications Planning

  • Social Media/Web 2.0

  • AP Style Proficiency

  • Event Planning and Execution

  • Marketing Collateral

  • SEO Content Creation

  • Press Release Development

  • Sponsorships

  • Public Speaking/Presentations

Work History


Public Relations, Marketing and Events Consultant

Client and Employer Companies

Directed all aspects of consulting business and client engagements/projects. Provided clients with expertise, strategy and delivery of various PR, marketing and event management initiatives. Time period included full-time positions with Hayslett Group and Rare Affairs as well as temporary contracts/assignments.


  • Consultant to award-winning recording artist Melanie Dekker – delivered media relations, copywriting, event management, multimedia and branding support.
  • Public Relations Consultant, Weber Shandwick Worldwide – Developed PR and marketing materials to communicate key client messages. Pitched targeted trade, secured positive coverage from local and national media, and tracked results.
    • Secured placements in various key publications, including Nation’s Restaurant News and QSR, by reconstructing research from Coca-Cola into feature bylines and case studies that highlighted both research and Coca-Cola products.
    • Developed concept/collateral for International African American Museum in Charleston, SC, with multi-purpose collateral piece engaging readers and leading to commendations from agency.
  • Senior Account Manager, Hayslett Group, LLC – Created PR and communication strategies for award-winning, full-service PR agency. Managed various accounts, facilitated client presentations, wrote/edited collateral materials, coordinated events and built business through relationships.
    • Produced PR event that exceeded attendance projections (more than 500 versus 125) garnered significant local coverage and achieved high client satisfaction.
    • Increased nationwide print media placements by 1.1 million in circulation for online and catalog retailer through writing and issuing press releases that optimized publicity in consumer and trade magazines.
  • Field Liaison Manager, WorldTravel Meetings and Incentives – Served as primary contact to plan and coordinate meetings for a major pharmaceutical company, working with HQ and field sales team.
  • Principal/Event Producer/Account Director, Rare Affairs – Developed, launched and grew successful event production firm. Managed all activities, including media relations, marketing, communications, business development and event management. Hired, trained, mentored and supervised employees; selected and managed team of professional vendors to service specific events.

Marketing Communications Specialist, Public Relations

SouthernLINC Wireless

Handled PR/media relations, corporate sponsorships, community relations, PR events, crisis communications and event planning/logistics. Developed and executed strategic/tactical plan. Supported communications and marketing needs of internal customers. Developed various communications pieces, including press releases, internal announcements, intranet articles, newsletters, testimonials and Web content. Supervised teams, freelancers and agencies. Forecasted and managed annual PR and sponsorship budgets. Supported all branding initiatives.

  • Consistently delivered more initiatives than originally planned while staying under tight budget restrictions.
  • Oversaw 2008 season of “Movies Under the Stars” series of 11 events designed to strengthen community relations in five key markets. Managed all logistics with event company within tight time frame, exceeding media relations goals (60+ media placements reaching 1.2M+ people).
  • Developed and executed holiday community relations program centered around support of military personnel, creating strategy and securing buy-in from upper management. Inaugural effort reached 1,350 soldiers deployed overseas with 210 packages, and follow-up reached 2,028 with 268 packages.
  • Project-managed annual average of 30+ corporate sponsorships. Leveraged sponsorship for up-and-coming LPGA player Nicole Hage, achieving index scores of 88 for PR Newswire Engagement, 99 for Online Visibility, 81 for Media Visibility and 82 for Search Visibility (average is 50).
  • Booked series of interviews for the company’s President/CEO to announce upcoming nationwide service offering (most noteworthy announcement in the company’s history), leading to seven unique articles and a video posted on websites that received 2.5 million unique visitors per month.
  • Supported 33+ phone and service plan launches throughout tenure with employee communications, press releases and media outreach. Media results for Motorola i1 launch (first Android-powered smartphone for iDEN) included 45 unique articles and 126 total mentions for pre-launch announcement.