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Dedicatd skin care advocate, beauty expert; highly skilled in makeup artistry, I generated awareness of the brand and promotions; knowlegeable in the use of brand management, retail productivity, account management with cosmetic brands. Creative and strategic thinker with a solid ability in developing innovation ways to maximize retail sales and achieving increased market share, focused on building sales tactics and beauty motivating tools to artist and management to build confidence in the work environment. 

Work experience

April 2013Present

Executive Operations Manager

Gold Label Cosmetics

New York, NY.

Independent beauty brand, began in 2012; I assisted with CEO on managing package distribution, leasing coordination, social media, website and youtube content, on-line advertisement, investment and sponsorship relations and media public relations as well as personally used products on celebrity clients. 

  • Coaching & Developing sales teams in (NY/NJ/CT region)
  • Achieving retailer event sales goals
  • Achieving strategic goals for new door plans
  • Managing all accounts budgets
  • Hiring and developing brand ambassadors.
  • Organized charitable product placement with social media gurus and celebrities.
Mar 2008March 2013

Counter Manager

  • Assisted with inspiring eleven make-up artists at a $2 Million dollar counter.
  • Consistently give outstanding internal/external customer service
  • Set the bar for my team by continuously achieving and/or exceeding personal productivity/ AUS/ IPT goals
  • Coaching and developing all artist on their makeup skills.
  • Delegating effectively to achieve the common goal of a smooth running location
  • Maintaining steady communication with upper management to guarantee appropriate stock levels of business
  • Assisted with writing monthly schedules, calculating revenue, counter and personal/team goals
  • In store training, managing inventory, managing stock.
May 2005 Feb. 2008

Account Coordinator/ Resident Artistry Trainer

Fashion Fair Cosmetics
  • Coaching & Developing sales teams; Achieving strategic goals for all/new door plans.
  • Flawlessly executing events including planning, organizing, staffing and recapping the events, both in-store and on location.
  • Scouting for top talent. Recruiting, hiring, and training counter associates in partnership with AE, while reducing turnover.
  • Training, engaging and motivating sales staff to reflect the optimum brand service and selling standards at every point of distribution.

Demonstrate the highest level of makeup artistry skills, have the ability to teach a variety of artistry techniques and ensure there is consistency in education for the brand. As the Artistry Trainer I observed, coached and provide artistry feedback. My position provides educational and training support to a group of designated stores within the territory, to help drive sales and achieve their overall sales goals. Provides day-to-day administrative information that pertains to driving sales and training within their doors. Builds relationships with store teams and leadership partners. Serves as a key liaison between the Account Executive and the accounts to positively impact sales and ensure there is consistency with education. 

March 2003April 2005


  • Assisting with inspiring eight beauty advisors at a one million dollar counter.
  • Train, coach, and challenge others to help them achieve their fullest potential
  • Build a personal relationship with customers in the store to increase sales penetration and traffic
  • Direct and demonstrate the priority of customer acknowledgement and service over all other tasks
  • Sales and register knowledge
  • Serve as a filter between 911 and 411 issues; assist upper management with all tasks


Aug 2003May 2008



With a focus in Entertainment Marketing and Fashion Public Relations