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Jamice G. Parks

Beauty Sales and Education Coordinator|Celebrity Makeup Artist

Summary

Dedicatd skin care advocate, beauty expert; highly skilled in makeup artistry, I generated awareness of the brands and promotions; knowlegeable in the use of brand management, retail productivity, account management with cosmetic brands. Creative and strategic thinker with a solid ability in developing innovation ways to maximize retail sales and achieving increased market share, focused on building sales tactics and beauty motivating tools to artist and management to build confidence in the work environment. 

Work experience

April 2013Present

Executive Operations Manager

Gold Label Cosmetics

New York, NY.

Independent beauty brand, began in 2012; I assisted with CEO on managing package distribution, leasing coordination, social media, website and youtube content, on-line advertisement, investment and sponsorship relations and media public relations as well as personally used products on celebrity clients. 

  • Build brand desirability & develop marketing campaigns that supports GLC wholesale business goals.
  • Drive and exceed territory sales goals by training freelance artist on selling behaviors, techniques and training for our vendors.
  • Understand opportunities within territory and strategize with CEO to develop business plans for vendors to increase sales, planning special events to support brand marketing calendar as needed.
  • EOM has organized beauty events to expose the brand to potential vendors, investors, sponsors, online/in-store stockholders.
  • Orangized and build the company website, youtube and all social media outlets.
  • EOM conneted with LA/NYC beauty bloggers, celebrity makeup artists and publicists with brand recognition and product placement.
  • Handle marketing/PR and event budgets while being aware of competitors new launch dates.  
Mar 2008March 2013

Counter Manager

Bobbi Brown Cosmetics
  • Assisted with inspiring eleven make-up artists at a $2.3 Million dollar counter.
  • Consistently give outstanding internal/external customer service
  • Set the bar for my team by continuously achieving and/or exceeding personal productivity/ AUS/ IPT goals
  • Coaching and developing all artist on their makeup skills.
  • Delegating effectively to achieve the common goal of a smooth running location
  • Maintaining steady communication with upper management to guarantee appropriate stock levels of business
  • Assisted with writing monthly schedules, calculating revenue, counter and personal/team goals
  • In store training, managing inventory, managing stock.
May 2005 Feb. 2008

Account Coordinator/ Resident Artistry Trainer

Fashion Fair Cosmetics
  • My overall responsibilities for improving the efficiency and accuracy for all the doors, including: performing sales analyses to inform order writing and allocation of product/collateral by door to make recommendations to all region executives; accurately key orders for basic, promotional and collateral items, create RM reports to effectively communicate allocations by door; ensure orders are uploaded in time to meet retailer ship dates & fulfill stock needs in a timely manner.
  • Create and streamline effective weekly and monthly sales analyses and reporting, including: sell through of products, key launches, sets, color collections and weeks of supply template.
  • Proactively identify opportunities to create efficiencies in reporting amongst all AE,AC and RM.
  • Serve as a key point of contact for Retail Managers and buying offices to communicate stock concerns, orders or other issues, resulting in elevated service and increased efficiencies in getting the correct stock in stores. 
  • Traveled over 30% within my region to ensure that artist and management were educated on artistry techniques, product knowledge and the brands unique verbiage.
  • Build relationships with department store management personnel as needed to support daily functions.
  • Demonstrate the highest level of makeup artistry skills, have the ability to teach a variety of techniques and ensure there is consistency in education for FF with artistry feedback and strategists to evolve into a more knowledgeable artist. 
March 2003April 2005

COUNTER MANAGER

LANCOME COSMETICS 
  • Assisting with inspiring eight beauty advisors at a one million dollar counter.
  • Train, coach, and challenge others to help them achieve their fullest potential
  • Build a personal relationship with customers in the store to increase sales penetration and traffic
  • Direct and demonstrate the priority of customer acknowledgement and service over all other tasks
  • Sales and register knowledge
  • Serve as a filter between 911 and 411 issues; assist upper management with all tasks

Education

Aug 2003May 2008

BACHELORS OF FINE ARTS-MARKETING COMMUNICATIONS| PUBLIC RELATIONS

COLUMBIA COLLEGE CHICAGO

With a focus in Entertainment Marketing and Fashion Public Relations