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Jamice G. Parks

Beauty Sales and Education Coordinator|Celebrity Makeup Artist

Summary

Dedicatd skin care advocate, beauty expert; highly skilled in makeup artistry, I generated awareness of the brands and promotions; knowlegeable in the use of brand management, retail productivity, account management. Creative and strategic thinker with a solid ability in developing innovation ways to maximize retail sales and achieving increased market share, focused on building sales tactics and beauty motivating tools to artist and management to build confidence in the work environment. 

Work experience

April 2013Present

 Operations Marketing Manager

Gold Label Cosmetics

E-commerce, start-up beauty brand, began in 2012; assisting  with CEO on managing package distribution, leasing coordination, social media, website and youtube content, on-line advertisement, investment and sponsorship relations and media public relations as well as personally used products on celebrity clients. 

  • Build brand desirability & develop marketing campaigns that supports GLC wholesale business goals.
  • Pitch and secure top-tier media opportunities including broadcast, print, online and social media coverage, interview requests and support makeup artist red carpet sponsorship opportunities, leveraging new launches and GLC Director of Artistry & Education.

  • Identify, cultivate and maintain meaningful relationships with a broad spectrum of editors, bloggers, makeup artists and influencers across YouTube, Instagram and other relevant platforms, utilizing Tribe Dynamics and other data sources.

  • Grow network of strong brand advocates through ongoing outreach and communication of new product launches & continuous product seeding.

  • Understand opportunities within territory and strategize with CEO to develop business plans for vendors to increase sales, planning special events to support brand marketing calendar as needed.

  • Regularly monitor and track traditional and influencer social media coverage on Instagram, YouTube, Facebook, Twitter, Instagram Stories and Snapchat, and compile necessary reports to be shared with internal teams and senior management on weekly basis.
  • Coordinate vendor relationships to create mailing materials for both product launches and ongoing brand campaigns as needed.

  • Responsible for managing and executing PR mailing programs, fulfilling product requests, inventory ordering, organization of PR closet and maintaining PR supplies (bags, labels, note cards, tissue, etc).

Mar 2008March 2013

Counter Manager

Bobbi Brown Cosmetics
  • Assisted with inspiring eleven make-up artists at a $2.3 Million dollar counter.
  • Consistently give outstanding internal/external customer service
  • Set the bar for my team by continuously achieving and/or exceeding personal productivity/ AUS/ IPT goals
  • Coaching and developing all artist on their makeup skills.
  • Delegating effectively to achieve the common goal of a smooth running location
  • Maintaining steady communication with upper management to guarantee appropriate stock levels of business
  • Assisted with writing monthly schedules, calculating revenue, counter and personal/team goals
  • In store training, managing inventory, managing stock.
May 2005 Feb. 2008

Account Executive/ Resident Artistry Trainer

Fashion Fair Cosmetics
  • My overall responsibilities for improving the efficiency and accuracy for all the doors, including: performing sales analyses to inform order writing and allocation of product/collateral by door to make recommendations to all region executives; accurately key orders for basic, promotional and collateral items, create RM reports to effectively communicate allocations by door; ensure orders are uploaded in time to meet retailer ship dates & fulfill stock needs in a timely manner.
  • Create and streamline effective weekly and monthly sales analyses and reporting, including: sell through of products, key launches, sets, color collections and weeks of supply template.
  • With 50% of required travel throughout the region, I supported FF education directives by coaching and developing FF Beauty Advisor, Retail Managers, and Freelance Makeup Artists at the point of sale.
  • Develop and execute in-Store learning activities to support core training priorities with-in the store environment. Focus on service & artistry skill development through technical and service based education.
  • Leading the Makeup Spécialistes seminars to help nurture and elevate the artists’ community.
  • Build relationships with department store management personnel as needed to support daily functions.
  • Demonstrate the highest level of makeup artistry skills, have the ability to teach a variety of techniques and ensure there is consistency in education for FF with artistry feedback and strategists to evolve into a more knowledgeable artist. 
March 2003April 2005

COUNTER MANAGER

LANCOME COSMETICS 
  • Assisting with inspiring eight beauty advisors at a 1.7 million dollar counter.
  • Train, coach, and challenge MUA's to help them achieve their professional/personal career goals. 
  • Focus on internal/external customer service, build selling relationships with other departments in the store to ensure sell-through/pre-sale goals. 
  • Direct and demonstrate the priority of customer acknowledgement and service over all other tasks
  • Managed the counter's schedule, calculating revenue calendar for MRO, SRM, 
  • Serve as a filter between 911 and 411 issues; assist upper management with all tasks

Education

Aug 2003May 2008

BACHELORS OF FINE ARTS-MARKETING COMMUNICATIONS| PUBLIC RELATIONS

COLUMBIA COLLEGE CHICAGO

With a focus in Entertainment Marketing and Fashion Public Relations