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 Dedicated public relations and communications professional; highly skilled in interpersonal communications, organization and event planning to generate awareness of company brand and promotions. Knowledgeable in the use of social media marketing to increase publicity on sites including Facebook, Twitter, LinkedIn and Instagram. Creative and strategic thinker with a solid ability in developing innovative strategies to generate new business leading to increased revenue and profitability. Passionate about increasing market penetration through executing strategic PR methodologies.


Jun 2011Present

Creative Event Marketing Strategist

D. Williams PR/EMERGE NYC (Fashion Week)
  • Working as part of the Event Marketing team to produce a wide variety of events from large to small.
  • Develop and oversee all budgets, works closely with our internal production management, finance and creative teams on all event elements.
  • Budget creation and management for all assigned events, works closely with our internal production management, finance and creative teams on all event elements.
  • With lead producer, responsible for generating event timelines, meeting schedules, and to help manage clients through the project planning and approval process.
  • Oversee development, design and execution of events throughout all stages of planning: conduct venue and premium research, arrange site visits, submit creative briefs, conduct weekly meetings with partners, develop staffing plans for on-site support and post-event breakdown.
Mar 2006May 2011

Marketing Manager (Mid-West/South Region)

Soft-Sheen Carson (L'Oreal USA)
  • Strategically analysis the brand's strengths and opportunities vs. competitions; developed a marketing strategy to address all opportunities for growth. Oversees day to day operations of the marketing and corporate communications functions.
  • Developing and maintaining the company’s relationships with external parties while managing the regions budget; managed social media outlets.
  • Developed and executed marketing programs and general business solutions resulting in a 67% increased in company exposure, customer traffic, and sales.
Nov 2003Mar 2006

Executive Assistant|Marketing Coordinator

Vivian Bell PR
  • Provided confidential executive administrative support while anticipating and being proactive about the needs of all SVP's, and VP's. Create detailed travel itineraries for both domestic and international travel arrangements.
  • Coordinate, update and prepare PowerPoint presentations, organize meetings, manage mailings. 
  • Keep and distribute weekly reports; manage expense reports and vendor invoices and maintain heavy calendar.