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About James Vincent Media Arts Labs

James Vincent co-founded and led Apple’s unique agency partner, Media Arts Lab, since it’s inception in 2006.

James first ran the Apple account at TBWA/Chiat/LA from 2000 when it was a 46 person account. Recognizing that Apple and Steve Jobs had a specific way of working, their own unique cadence and demands, he expressly built Media Arts Lab, a TBWA\ unit that was dedicated solely to the unique Apple business. Today it numbers over 700 people across 14 offices, around the globe.

MAL represents a unique model in the agency world, designed from the ground up around one (extraordinary) brand. It’s ethos is best described by MAL Chairman, Lee Clow’s notion of 'Media Arts' as ‘Media ideas, Artfully told’. From weekly marcom meetings to core Apple Exec meetings, James worked closely with Steve Jobs on a daily basis and helped lead and orchestrate talent & resources where they were needed, so that Apple could focus on its own world-changing product aspirations. MAL built a global network as Apple needed it, leveraged just-in-time production capabilities, built a dedicated in-house media group and adopted unique ways of working that felt truly ‘internal’ to Apple culture, while nurturing a truly world-class internal creative culture. 

Along the way, Mr Vincent played a critical role in the positioning and marketing of many of the most important technology products of our time, from iPod and ITunes to Mac, iPhone and iPad. The campaigns created for these products, from Silhouettes to Mac vs PC have become some of the industry’s most celebrated. 

Previous to MAL, James worked across many formerly category-leading technology brands, from running the group at Chiat/Day, leading Kodak globally at JWT/New York, leading Novell and launching Dell into Europe in the 1990’s. After graduating with a BSc in Economics from the London School of Economics, James began his advertising career with Saatchi & Saatchi in 1988. 

James lives with his Belgian wife Marie, an Art Director and their two children Leo (9) and Manon (6) in Venice, California.

Work experience

Jan 2000Present


TBWA/ Media Arts Lab


Sep 1985Jun 1988

BSC Econ

London School of Economics