Director of Solutions Marketing
Responsible for creating marketing collateral that extends the companies value-proposition and to build market awareness and demand for multi-product solutions. Led a team of senior marketing and technical professionals.
- Established Citrix as a player and thought leader in the emerging "Green IT" Market.
- �Implemented a "Solution Stack" of marketing assets for each solution aimed at C Level down to technical audiences that were widely used by regional Sales, SE, Marketing and Partners.
- �Envisaged, planned and launched the highly successful Citrix "Geek Speak" event program with user-created sessions and industry bloggers as speakers.
- �Drove market acceptance for cross-product sales by creating technical whitepapers, presentations and best practices supporting both global and regional marketing campaigns.
- �Introduced into Citrix the use of social media, podcasts, vodcasts and chat rooms as marketing assets.
- �Briefed industry analysts, media and c-level customers on emerging trends such as Green IT, Outsourcing & Consumerization.