Senior Regional Vice President
Countrywide Home Loans
Senior Regional Vice PresidentCountrywide Financial Corporation
Overview….. Multi-billion dollar mortgage company. My mandate was to manage all Wholesale originations for seven branches including five states while achieving market penetration, profitability, credit quality, efficiency and compliance goals.
Strategy 1Turned around under performing region where the branches had been ranked at the bottom in every measurable category.Implemented marketing initiatives for new business development while ensuring compliance with Federal, State, and local laws and regulations.Supervised more than 100 employees in both sales and operations. Eliminated inefficiencies, and increased sales revenues through precision hiring, team building, coaching and mandating the use of monthly Performance Development Meetings throughout the region.
Strategy 2Countrywide had a reputation for poor customer service in the Florida region.Developed and implemented best practices for Customer Service in operations and sales including the introduction and implementation of FISH! Philosophy®.Introduced an innovative concept of customer service to Account Executives.Developed superior customer relations focus including phone and email communications.
Strategy 3Instrumental in developing the Foreign Nationals program for Countrywide.Countrywide was missing an opportunity with this segment due to unfamiliarity with Foreign National buyers.Identified target market. Established and implemented sales and marketing plan to gain significant competitive advantage.
Results♦SalesDrove region to the #1 in growth for Countrywide in one year.
Generated $6.7B and a net profit of $109.5M.
Maintained up to $10M monthly profits.
♦Customer ServiceImproved Customer Service ratings from 70% to 93% in three months.
♦Market ShareGrew market share 50%.
Final………….ImpactProduced more than 20 Platinum Producing Account executiveswithin the region (the most for one region within Countrywide).