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JAMES LEWCHUK

Marketing -  Communications - Business Development

Summary

Customer-focused and multi-disciplined executive with 15+ years of domestic and international experience spearheading large scale campaigns, managing teams and ensuring fiscal excellence across multiple channels at Fortune 500 corporations such as JP Morgan Chase, Barclays and Raytheon.

 

MARKETING / ADVERTISING

o   P&L Based Campaigns ($15M)

o   Product Structure & Pricing

o   Social Media and Print Advertising

o   B2B + B2C Marketing Collateral

o   ROI Based Event Marketing

o   Vendor RFP + Quality Assurance

o   Organic and Cobranded

o   Retail + Government Products

 

COMMUNICATIONS

o   Branding Creation + Stewardship

o   Media Management

o   Press Releases

o   Corporate Social Responsibility

o   Internal Employee Communications

o   Photography + Video Production

o   Tier I Trade Show Management

o   Executive Thought Leadership

 

BUSINESS DEVELOPMENT

o   Senior Level BD

o   National Sales Force Leadership  

o   Proven Sales Incentive Creation

o   P&L-centric Sales Forecasting

o   Customer Activation/Retention

o   Sales Quality Management

o   Field Training Materials

o   Regulatory Compliance

Work History

2011Present

International Communications Manager

Raytheon
  • Lead marketing, branding, budgeting, planning and execution of international CSR communications initiatives with an emphasis on parallel business development pursuits, particularly within the Middle East and European regions.
  • Supervise project planning with senior governmental, commercial stakeholders and international company leaders.
  • Create paid and unpaid social media, print & out-of-home advertising campaigns, promotional videos, press releases, bilingual product collateral, executive thought leadership and award winning hi-tech tradeshow demos.
  • Oversee domestic and international creative teams and provide technical, editorial and art direction.

KEY ACCOMPLISHMENTS

  • Spearheaded nine highly media publicized launches of the MathAlive! exhibit in the United Arab Emirates, Qatar, Saudi Arabia, and Kuwait, which has seen nearly 300,000 visitors.
  • Created highly successful Aviation Warrior demo and led its IT development team, which subsequently earned priority news spots on CNN, BBC, Popular Science, and AOL Defense, thus earning over 30 Million media hits.
  • Received five written executive commendations inside one year, as well as two major Raytheon Global Communications Awards for Best Media Relations and Best Corporate Social Responsibility.

 

“Everything was perfect – and Jim Lewchuk was the principal reason. He created a one team approach despite dealing with a group of strong personalities, he extinguished the myriad of fires and delays without fanfare and always with professionalism and good humor.”

– Bill Schmieder, Raytheon International President - Europe

20102011

Field Engineer Hub Manager

Raytheon
  • Senior project manager in the planning, reporting, and engineer team leadership within an $88 Million TSA task order.
  • Strategized, forecasted, and supervised project schedules, site plans, statements of work, and resource allocation.

KEY ACCOMPLISHMENTS

  • Recipient of written commendation from senior TSA leadership for project supervision in two airports.
  • Identified $1 Million in cost savings within initial year of employment.

 

“Not only did the installation go well, but with zero impact to TSA mission as well as the airport and their stakeholders.”

– Tru Nguyen, Department of Homeland Security / TSA Airport Supervisor – PBI/MLB Airports

20042009

Director of Marketing

Barclays Bank
  • Led high-volume account acquisitions and recruited, trained and supervised national field sales representative teams.
  • Managed vendor relationships, and created RFPs with definable service level agreements.
  • Created internal and external marketing campaigns, and developed winning national sales compensation models.
  • Served as primary strategist and executive leader for channel, establishing events calendar, policy and account/budgetary forecasts, as well as overarching sales methodology. Responsible for $4 Million P&L budget.

KEY ACCOMPLISHMENTS

  • Created and led strategic marketing plans that constituted 80% of all Barclays’ AirTran cobrand accounts, as well as 60% for US Airways, driving monthly P&L performance from loss to profit status in first year.
  • Discovered and developed new company-wide revenue stream, adding $1 Million annually to the bottom line.
  • Created compensation for 200+ sales representatives and cohesive management infrastructure that yielded results surpassing those of competitors by 500%+ over five years and consistently exceeding annual forecasts, and swinging one airline’s financials from the red to the black on a monthly basis, deemed “the Lewchuk Effect”.
  • Developed significantly more effective product, training and marketing solutions that shrunk client complaints-to-volume ratio from 15% to .1%, thereby reducing annual operating expenses, and rescuing partner relations.

 

“Jim worked in partnership with AirTran Airways for over 5 years, and helped us grow the business from day one.

   He not only refined the product and its rewards structure within the channels vital to AirTran, but also was able to safeguard our brand in the face of the customer while still garnering valuable accounts en masse.”

- Tad Hutcheson, Vice President, Community and Public Affairs - Delta Air Lines

20022004

Vice President of Global Marketing

Trendline Marketing
  • Led business development and account management of all new client business for $20 Million financial marketing services firm.
  • Advised CEO on all aspects of credit card account acquisitions, bank sponsorships, field sales, and portfolio P&Ls.
  • Identified product target markets by analyzing market research data, demographics, and product information.
  • Redesigned company website for maximum visual appeal and ease of use; supervised creation of company’s corporate media kit.

KEY ACCOMPLISHMENTS

  • Established company’s first international subsidiary in Canada, earning resounding endorsements from both MasterCard Canada and Visa Canada.
  • Signed and closed ten major contracts inside two years of initial employment including Citigroup US, Citigroup Canada, Canadian Tire Financial Services, MBNA Canada, Target Financial, Juniper Bank, and GE Capital.

I watched as Jim brought Trendline to new heights by acquiring new bank contracts at an unprecedented rate. He also expanded their reach internationally by establishing a new Canadian subsidiary with immediate subsequent success. As a result, the company experienced new growth and opportunity as never before, which also positively impacted my business. Jim is a tenacious, innovative leader and has keen strategic mind for marketing & operations bar none.”   - Larry Tersigni, CEO - Green Pond Group

19982002

Assistant Vice President - Card Acquisitions

JP Morgan Chase
  • Established and grew the multi-channel credit card acquisition area including all marketing initiatives, asset inventory and distribution, anti-attrition tactics, and partner relationship management. Clients included Wal-Mart, Toys R Us, Verizon, Chase Core Platinum, Chase Student Card, Stockback, and Shell Oil.
  • Responsible for creation and distribution of in-store take-ones and statement inserts and targeted email campaigns.

KEY ACCOMPLISHMENTS

  • Achieved a record level of new customer accounts exceeding 1 Million applications annually through the successful launch of one nationwide event-marketing program.

Education

EDUCATION

Masters of Business Administration (MBA), International Management, University of Dallas

Bachelor of Science (BAS), International Relations, University of Delaware