Jim Hughes is a highly experienced sport development manager and surf coach with over 12 years’ experience in the development, planning and implementation of educational programs, courses and events around the globe. He has been actively involved in all levels of the industry; from coaching and establishing a string of successful surf schools and tour companies to managing a number of Australian teams and high profile events that promote the sport of surfing.In 2005, Jim completed a 4 year honours degree in Surf Science & Technology, specialising in sport development and junior participation in surfing. Subsequently, he has worked with a number of Government departments, State Educational Departments, schools and clubs in the development and delivery of a variety of successful programs to the education sector. In 2011 he designed, built and implemented the world’s first national junior participation program - VEGEMITE SurfGroms.
In 2004, Jim launched the phenomenally successful 'Quiksilver Jersey Surf School' - considered one of Europe's leading surf centres, and in 2007 established a second centre - the 'Guernsey Surf School' which boosted revenue considerably allowing the business model to expand further overseas.In 2008 the business won both the Jersey Enterprise Award’s ‘Small Business of the Year’ and ‘Overall Business of the Year’ up against major international companies such as Deutsche Bank; HSBC and Connex.
In 2009 Jim took over as the National Surf School's Manager at Mojosurf, establishing the company as the principal surf tours operator in Australia, and in 2010 was instrumental in expanding the business model successfully over to NZ to operate surf and snow tours in both the north and south Islands.
For the past 3 years, Jim has been the Sport Development Manager at Surfing Australia, managing their extensive network of surf schools, board-rider clubs and coaches; designing and building national development programs and courses; and establishing Surfing Australia as a Registered Training Organisation for the first time in its 50 years.
Jim is highly skilled and experienced in raising and activating project seed funding and in securing commercial sponsorships with strategic partners.He excels in targeted group programs, community participation projects and other surf development pathways.
Originally from the Channel Islands, Jim has spent a lot of time traveling and working around the world, however has always seen Australia as his long-term home.He can be found living and surfing around Coolangatta on the southern end of the Gold Coast.