James L. Branson is a versatile executive with a strong track record of achievements in eBusiness, eCommerce, online marketing, and customer lifecycle management. Most significantly, he has created and executed integrated web strategies resulting in high-volume, low-transaction cost, customer friendly online sales/services business channels, and in turning exceptional customer experience into long-term customer loyalty. By instilling a "customer-first" culture with emphasis on customer success and the user experience, James ensures that every customer touch point delivers a consistent, branded, exceptional experience while improving the company bottom line. The results are measured by multimillion-dollar savings, reductions in operating expenses, and customer satisfaction improvements.Progressing through the ranks with Alltel Communications (recently acquired by Verizon) and Nextel Communications, James leads daily operations of an E-Business web channel providing dedicated services and support to more than 3 million registered users. He identified the need for the channel to increase online presence, improve consumer capabilities and customer satisfaction, reduce operational costs, and ultimately to produce enhanced business value. Spearheading all functions from initial concept through launch, James articulated the channel’s vision, communicated a compelling business case to Alltel senior leadership to achieve executive buy in, and led cross-functional teams in the development and implementation of B2C and B2B self-service web sites. This strategic cornerstone customer self-service web business channel produced a bottom-line value of $21M+ bottom-line value in 2008. The B2C web site in particular has been cited by a third party as having the highest relative utilization among similar websites of major wireless carriers.James is acknowledged for having a combination of technical aptitude and business acumen coupled with a proactive approach to problem solving and an infectious drive for success. He orchestrates activities at the program level, evolves a strategic vision into an actionable strategy, and maintains a big picture view while managing the details. A motivating leader, he inspires people to overcome challenges and exceed expectations.