Chief Marketing Officer
Grafico Marketing Group
Boutique marketing and design consultancy that has focused on brand management and retail marketing programs targeting the alternative financial services industry that provides check-cashing, small dollar loans, prepaid debit cards and a variety of other cash-based services to consumers.
Responsible for all marketing strategy and business planning.
- Work closely with company founder as a senior consultant and “rainmaker” generating a good portion of the company’s revenue and account activity.
- Act as an outsourced marketing director for a number of retained clients.
- Manage account relationships with Client senior management
- Develop all pricing strategies and write all new business proposals.
- Draft and negotiate all client and vendor contracts.
- Establish creative direction with Creative Briefs and direct design and production resources
During my tenure, the company experienced its highest sales volumes in its 30 year history for several consecutive years.