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Work experience

Nov 2006Present

Deputy Director - Marketing & PR



·Assistance to the Marketing & PR Manager in the coordinación of a four-people team ·Responsible of the company´s international marketing and PR strategy ·Marcom Budget Preparation and Control for projects in Spain, Romania and Bulgaria ·Coordination of Riofisa´s participation in international trade shows ·Coordination for international tenders oriented to designate companies to develop real estate projects

·Preparation of candidacies of Riofisa´s shopping centres to domestic and international awards


·Selection of an international advertising group and development of a common brand and corporate identity for Riofisa´s four projects under development in Romania and Bulgaria ·Designation of Riofisa as developer in charge of the East Varsovia Train Station & Shopping Centre. ·Two international awards (ICSC International Awards) in two consecutive years (2007 and 2008) ·High quality media coverage of the projects´ presentations in Romania and Bulgaria ·Start-up of an E-Newsletter, direct marketing tool new to the company, oriented to over 500 retailers worldwide
May 2005Nov 2006

Marketing & New Business Department

Amadeus Spain


·Management of marketing and PR campaigns. Launch of new products and increase in use of existing ones ·Negotiation with travel providers (hotel chains, rent-a-car companies, ect.) to develop joint makreting actions ·Coordination with Amadeus Global in the brand´s repositioning and product categorization in the Spanish market ·Market research based on the data provided by a 80% market share. Preparation of industry trend reports


·Adaptation of the company´s global brand repositioning campaign and project categorizationto the Spanish market ·Structure design and complete development (content & design management) of the company´s new website ·Start-up of new direct marketing tools for clients: eNEwsletter directed to over 8,000 travel agencies ·Coordination of Roadshow visiting 14 Spanish cities, with a total attendance of over 1,200 travel agencies
Oct 2000May 2005

Project Manager

Porter Novelli Spain


·Design and execution of PR and marketing actions, both corporate and product oriented, for companies of diverse industries:

oFinanceJPMorgan, ActivoBank, Corpfin Capital…

oInformation TechnologiesSony, WorldCom, IBM, Amdocs, Unitronics…

oHealth Care / Consumer productsProcter & Gamble, Normon, SIGRE, Merck, GlaxoSmithkline..

oOtherNatra, Natraceutical, Polaris World, Babcock Borsig España…


·Management of over 500 press clippings, over 70 interviews and about 30 press conferences

·Participation in international projects with clients from USA, UK, France, Austria or Russia, among others.

·Representative of the Spanish branch in diverse pan-european meetings

·Media training for clients both from Spain and from other countries

Mar 1999Oct 2000

Chief Writer

Tercer Mercado Video magazine


·Coordination of editorial and advertising contents of a 160-page magazine. Preparation of articles, interviews and special reports

·Negotiation with marketing departments from the main video/dvd distribution companies


·5% rise in the number of advertising pages


Aug 1991May 1992


Moscow High School


English (written, read and spoken
My complete school life (from 4 to 18 years) in British Council School, at Madrid. Studied my second to last schoolyear at Moscow High School, in Moscow, Idaho (USA) CAE:        97% TOEFL:  670 GMAT:    590
Adobe Photoshop CS2 and Acrobat Reader 7.0
Microsoft Office


Managing position in Marketing, PR, or Institutional Relations of an important company

To find a position that offers many and interesting challenges, preferribly having an international component