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I’m a Senior Brand Marketing & Communications Executive, highly skilled in the development and stewardship of consumer brands. Creative thinker marketer with a passion for transforming breakthrough consumer insights and product benefits into powerful brand propositions. Owns demonstrated capability in all aspects of the strategic marketing process with proven success in delivering business goals.

As Associate Professor, I have been linked since 2011 to the School of Architecture and Design of the Pontifical Bolivarian University (Medellin – CO), in Graphic Design and Digital Entertainment Design Engineering programs, where I have taught several curses and workshops related to Design in Context, History of Graphic Design, Experimental Design and Color Theory. Likewise I have been associated with the “Colegiatura Colombiana” College in Graphic Design Program, where I taught the Bi dimensional design, Project Management for Design and Updating Course in Branding for Leonisa SA.

Since 2011 I established my own design and creative communications company called “D360 Creative Communications”, in which we design solutions and brand strategies for businesses; then we have developed brand positioning strategies for more than 20 start up and emerging companies in the cities of Medellin, Bogota and Santiago de Chile; as well as, communications strategies for major companies nationally and internationally as Trierenberg Holding AG in Austria, Telefonica Internacional Latin America and more than 200 design and strategic projects for the Pontifical Bolivarian University Communications Department in Medellin as a Third Party Contractors. Likewise since 2013 I started another business project called “Couleur Design”, which focuses primarily on the design of domestic and commercial interior architecture, exhibit design, furniture design and visual arts.

Highlight of Skills

Brand Strategy // Brand Development // Marketing Strategy Development // Market and consumer research // New Product Launching // Product Positioning // Advertising and Promotional Strategies// Market Positioning Plan Development // Logo Design // Identity Design // Stationary Design // Editorial design // Retail Design // Event and Exhibit Design // POP Desing // Exhibition planning.

Work experience

Nov 2009Present

Creative Manager

D360 Creative Communications

  • Developed actions to improve the brand image.
  • Improved brand image, product knowledge and sales results, product awareness and brand image developing combined
  • Developed new store apertures and brand integration within local community including best potential income
  • Established different strategies such as advertising, public relations, sales promotions, special event and retail relations to obtain new
  • Maintained good professional relation with different teams and type of professionals, from senior managers to vendors, sales assistants, third agencies, and other
  • Introduced new marketing strategies to improve customer acquisition, business implantation and
  • Prepared and revised documents such as contracts, marketing plans, proposals, press releases, advertisements and
  • Supervised everything related with the company image, especially advertisements in print and electronic
  • Established what the client wanted to achieve and the budget available for the
  • Headed projects for clients if required, to ensure projects were constructed and finished according to the proposals and to keep control of design subjects that could arise on
  • Developed initial ideas and concepts and produced designs using hand drawings and computer­ aided design (CAD).
Nov 2013Present

Creative Director

Couleur Design
  • Developed initial ideas and concepts and produced  designs using hand drawings  and computer-aided design (CAD), showing how the spaces and products would be organised, constructed and finished.
  • Organized and managed the Museum's Exhibits and Installations.
  • Supervised exhibit staff Realized performance evaluations, work schedules and exhibit schedules Coordinated in-house  and contract exhibit projects.
Jan 2011Present

Associate Professor

Pontifical Bolivarian University

  • Courses taught: Design in Context, History of Graphic Design,  Events and Exhibitions.
  • Planned courses content and methodology.
  • Prepared drafts of material to be covered and proposals for approval. Evaluated student progress through periodical tests.
  • Taught different subjects such as design in context, history of graphic design and events and exhibitions, complementing the lessons with museum visits and art workshops.
  • Adjusted course content and difficulty to different ages and interests of students.
  • Arranged courses in museums for participants in work­ study programs.
  • Provided classes for academic credit in cooperation with universities.
  • Worked with adult educators to improve teaching methodology and to reach student requirements.
  • Maintained good relations with work agencies, employers, professional associations and training institutions to provide  students updated information about the different sectors, legislation and business developments.
  • Designed activities to get a compensated program of tuition, explanation and work time, offering children challenging opportunities to observe, raise questions and investigate.
  • Assisted to educational conferences, teacher training workshops to improve
Jul 2014Nov 2014

Associate Professor

Colegiatura Colombiana College
  • Courses taught: Bi dimensional design,  project management, Updating Course in Branding for Leonisa SA.
  • Planned courses content and methodology.
  • Selected the teaching material from samples of plant life to audiovisual equipment  to help students to internalize  new knowledge.
  • Adjusted course content and difficulty to different ages and interests of students.
  • Used audiovisual aids, laboratory techniques or demonstrations in adult classes to improve results in evaluations.
  • Designed activities to get a compensated program of tuition, explanation and work time, offering students challenging opportunities to observe, raise questions and investigate. 
  • Assisted to educational conferences, teacher training workshops to improve  efficiency.
Jun 2009Nov 2009

POP Design Intern

Grupo Éxito CO | Groupe Casino FR
  • Creation, conceptualization and development of in-store campaigns and events of great magnitude with implementation in different stores around the country simultaneously.
  • Development of design and visual communications projects with reduced budget, seeking to maximize the communicative factors of graphic design.


Jul 2005Nov 2009

Bachelor of Design in Graphic Design

Pontifical Bolivarian University
  • Emphasis in: branding, cultural studies, interior and retail design.
  • GPA: 4.38 | 5.00
  • Annual Iconografico Awards Nominee – Best student | 2007 - 2008
Jan 2002Jun 2005

Informatics Engineering (Not Awarded)

School of Engineering of Antioquia
  • Completed 70 credits of 120.
  • Relevant courses included:
    • Project management, economy, software programming.

Language Skills

  • Spanish: Native language
  • English: fluent (speaking, reading, writing)
  • Italian: Intermediate (speaking, reading, writing)
  • French: intermediate (speaking, reading); basic (writing)

Technical Skills

Graphic Design3D Modelling and RenderingProject Management
  • Adobe Illustrator | Advanced
  • Adobe Photoshop | Advanced
  • Adobe InDesign | Advanced
  • Adobe Premiere Pro | Intermediate
  • Adobe Flash | Intermediate
  • Corel Draw | Intermediate
  • Corel Painter | Intermediate
  • SketchUp Pro | Advanced
  • Rhino3D | Intermediate
  • AutoCAD | Intermediate
  • VRay Render | Advanced
  • Maxwell Render | Intermediate
  • Microsoft Word | Advanced
  • Microsoft Excel | Intermediate
  • Microsoft Project | Intermediate