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Career Summary

Marketing specialist with 9 years of experience in fueling revenues & market share by spearheading marketing efforts in Consumer Marketing, Product Management, Customer lifecycle management, Growth Strategy & Operations, Digital/content Marketing and Partnership management.

  • Result oriented professional with diversified experience in Marketing, Sales & Research with Domain knowledge in DATA/Mobile Broadband (4G/3G/2G), VAS(Music/Content/APP/Solution/Platforms), U&R (CLM & PLC), Digital Marketing, Campaign management, Business Intelligence (BI), Data Analytics, Roaming, Mobile Advertising, M2M, Enterprise B2B, B2C, C2C & D2C business.
  • Proven track record with high standards of professionalism. Creative, resourceful, detail-oriented, highly organized.
  • Holding Full Time PGDBA in Marketing & Finance(2006-08 Batch)

Professional Experience

Apr 2014Present

Manager — Marketing

Vodafone — one of the world's largest mobile Communications Company by revenue.
  • Profile – Mobile DATA (4G/3G/2G), VAS (Music, Premium Content, APP) & Roaming
  • Subscriber Base – 20 Million
  • Revenue ownership – US$80 Million/Annum

Product development & Customer Value Management –

  • Complete ownership of Product/Portfolio. This includes owning the product vision, speaking to customers, defining user stories and acceptance criteria and creating wireframes.
  • Translate business issues into marketing problems and find solutions through high quality consumer & market research with Consumer Understanding & technology Understanding.
  • Partner with the other business leaders to define and drive substantial parts of the customer experience for the respective categories.
  • Strong analytical skills and data-driven thinking. Working on Product, Pricing, Placement and Promotion.
  • GTM Planning with Roadmap & Strategy for launching Key Product & services for the circle including covering networks/Sales & distribution/product & service strategy.
  • Ensure tariff structure, new products launches, execution of marketing campaigns, Strategies & different programs to meet Revenue and DATA REC (Revenue Earning Customers) Net add targets.
  • Focus on the customer – Proactively identify customer service issues and constantly introduce innovative solutions for both internal and external customers to bring delight.
  • Continuous monitoring of market dynamics, competition analysis, market and customer insights and enhance the offering to make it competitive. End to end ownership of product/portfolio.

Revenue Planning & Budgeting

  • Develop circle strategy to meet Revenue and EBITDA targets, ensure to maintain DATA & Content Rev Market Share.
  • P&L Management - responsible for revenues, customer growth, managing profitability & Net revenue.
  • AOP Planning, Budgeting, revenue targeting and achievement, strategy building and implementation.
  • Led end to end product development & marketing mix in coordination with Commercial, Legal, Regulatory, IT & IN.

Revenue Enhancement & Campaign Management –

  • Responsible for driving IRMS (incremental revenue market share) thru usage, revenue enhancement and penetration of products – Mobile DATA 3G/4G & Devices, Mobile Content, Music, Movies, Mobile APP, Tariff Vouchers.
  • Ensuring complete PLC – Product Life Cycle Management & CLM –Customer Life Cycle Management by segmenting & profiling the customer base so as to increase Customer usage & Building stickiness.
  • Driving demand for DATA 3G, Content Music, Digital content etc by designing and executing all U&R campaigns – Handholding, Dip in usage, up gradation, Churn reduction, Win Back Offer etc.
  • Campaign management – driving penetration, engagement & Usage by designing customer campaign based on the Consumer insights.
Sep-2013Apr-2014

National Product Manager

Videocon Telecom - subsidiary of Videocon group – a US$5 billion global conglomerate
  • Product Manager— VAS, Small Screen & NPD at Corporate Office
  • Profile – (Music, Mobile APP, Messaging, NPD, Small Screens, Gaming, M-Ad, M-com., etc)
  • Subscriber Base – 8 Million

Marketing & Product Management –

  • Developing Business Model, Roadmap & Strategy for launching VAS (Content) & Small Screen Products, Services.
  • To create an integrated, overall marketing strategy for the company's products and services, and develop and implement long-term and strategic marketing plans.
  • Develop a vision & roadmap for the consumer experience on Music, Mobile APP & WEB Platform.
  • AOP Planning, Budgeting, revenue targeting and achievement, strategy building and implementation
  • Working in close coordination with partners to setup and manage SDP (Service Delivery Platform), CRBT Platform, USSD gateway & payment gateway integration for services.
  • Building revenue streams through domains of WAP content business, Data Applications & untapped business forays like Music Streaming, Mobile Content, OTT, OEM, Mobile advertising, Mobile TV, Enterprise VAS & Mobile commerce
  • Aiding in Commercial negotiations, Content Acquisition, Product line selection for each vertical, Product Configurations and Network testing, User Acceptance Testing, Billing and Customer Care Provisioning.

Operations, Vendor Management & People Skills –

  • Compliance Process Improvement, Quality Management, Cost Optimization, operational standardization.
  • Vendor settlements payouts. (monthly/quarterly/annually)
  • Active engagement with all content owners and leading aggregators to create new consumer offerings based on consumption patterns and demographic profiling.

Sep-2011Sep-2013

Product Manager

Idea Cellular Ltd - 3rd largest Telecom operator in India & subsidiary of Aditya Birla group – a US$40 billion Indian
  • Product Manager—Marketing & Sales (DATA , VAS Music & Enterprise) for Rajasthan Circle
  • Profile – DATA (2G-3G), Music, Enterprise VAS, M2M solution, D2C Content & Apps)
  • Subscriber Base – 9 Million
  • Revenue Portfolio – US$14 Million/Annum

JOB PROFILE

  • Managing Data Prepaid revenue through Rate improvement, MB usage growth, Base management, Value Voucher drive, segmented offers and use more, gain more offers.
  • Driving Acquisition through different micro segments, Identify Customer product needs, channelizes distribution by designing and implementing GTM strategy.
  • Developing Competitive Tariffs for data products and services with focused segmented approach to derive revenues.
  • Conceptualizing the strategy for driving Mobile Internet Penetration, On-Boarding, Discovery, Consumer experience & CLM (ARPU, Churn, Usage, Retention) for DATA services.
  • Effective network management for quality data experience for customers.
  • Evangelizing & Nurturing Alliances with Content Partners in the Rich Media Services domain Gaming ,Videos, Music and Applications
  • Usage pattern analysis and effective tariff structure to manage Data churn and proactive retention management

Driving penetration of Key verticals :-

  • DATA (3G/2G) Mobile Broad Band
  • MUSIC, MESSAGING & APPS
  • New Product Development (Location Based services, 3G VAS-Video Portal, D2CBusiness, etc) by means continuous innovations thru segmented initiatives & consumer behavior analysis.
  • Responsible for market share, Product KPIs (ARPU/Penetration/RPM/Unique User) & business development.
  • To focus on studying the trend of customer usage & consumption behavior 
  • Sustain, monitor & improve revenues of existing and new products on a regular basis across platform (Digital Media, OTT, VOICE, WEB, WAP, ODP, MMS, USSD, Internet, M-Commerce & Enterprise Service, M2M) of VAS. 
  • Measuring product performance, Regular data mining thru SAS, DSS, DB2, COGNOS, BI analytics, IT MIS & available Resources, to have separate strategy to inc. the usage & rev of existing user.
  • AOP Planning & achievement of revenues through rigorous revenue management activities. 
  • Coordination with other dept (IN team, RA, Network, IT, Customer Care, Finance, Commercial, Legal) for timely implementation & execution of entire project or product launch by technical configuration of the new vendor.
  • To ensure optimum use of all communication modes SMS/IVR/WEB/USSD/Cell Broadcast/WEB/WAP Banner/Flash/ ATL (Radio) & BTL etc.
May-2008Sep-2011

Product Manager

Reliance Communication - Telecom operator in India & subsidiary of Reliance group – a US$15 billion conglomerate
  • Assistant Manager – (DATA-2G/3G VAS, NPD) – (GSM & CDMA Business) Circle - UP (East) & UP (West) in INDIA
  • Subscriber Base – 10.10 Million
  • Revenue Portfolio – US$24 Million/Annum

JOB PROFILE

  • Responsible for driving Revenue of DATA/Mobile Internet, VAS Content SMS, for UPE & UPW circle.
  • Responsible for all DATA & VAS KPIs (Data U&R, RPM, ARPU, UU, Data Traffic, Penetration, Rev planning).
  • Worked on providing solutions that enable operators to maximize the profit per Megabyte of DATA usage.
  • Worked on to increase Data/GPRS Recharge retailer penetration & Tertiary revenue.
  • Trade engagement to drive ADSO & DATA FR at new 2G/ 3G sites. Drive ARPU step & Pack upgrade.
  • To get the incremental share of Smartphone acquisition & be the first choice operator for Smartphone.
  • Revision in tariff & recharge ladder structure towards circle revenue targets
  • Responsible for Mobile Internet Product Management - from launch to monitoring usage & uptake.
  • Revenue Tracking & analysis of existing products - Tariffs & Schemes.
  • Driving Traffic thru Site Segmentation. Focusing on High Potential & Low Performance Sites thru S&D Drive
  • To do Segmentation basis Current Performance on Data Usage & Potential of Data Enabled Handsets per site.
  • To drive Customer up gradation, Handholding & Dip in Usage (DIU) programme thru segmented schemes.
  • Platform wise AOP analysis & Revenue estimation.
  • Constantly stay updated on the competitor activities as well as developments in the world of telecom, technology and digital media so as to be able to create and nurture the desired product portfolio.

ACADEMICS & CERTIFICATIONS

20062008

PGDBA (Marketing & Finance)

Graduate School Of Business & Administration

AICTE & AIU approved

Skills

Mobile Internet 4G/3G

Product Marketing, Business Development, GTM Planning, Consumer research, Customer Life cycle management, Competition Analysis.

VAS (Music, Premium Content)

Mobile Applications, Music/ Movies, D2C Business, Mobile Entertainment, OTT/OEM & Partner managemnt

Achievements

Vodafone

  • Winner of prestigious recognition awards at Vodafone in 2016 IMAD-(I made a difference ), Vodafone Circle Combat winner & Super Star.
  • Launched Industry first initiatives like Content led Data FR/Plans with Music, Gaming & Social Networking combo.

Videocon

  • Delivered 8% Month on Month rev growth which helped deliver EBITA in a hyper-competition of falling ARPUs..
  • Launched 31 new products & services within a span of 3 months.
  • Identified new revenues across retail, ad-funded entertainment, IVR and managed services.
  • Grew Music by 12% month on month by managing the product mix, promotions and tactical engagement.

    Idea Cellular

    • Won 3 IDEA Excellence Award - Presented by the Circle Head for VAS CFT on BI & VAS Revenue growth.
    • Enterprise VAS - Have successfully executed national project of Enterprise VAS “Automated GAS booking solution” for HPCL & IOCL in Rajasthan circle.

    Reliance Communications

    • Awarded as a NATIONAL VAS CHAMP for Best VAS ARPU & PENETRATION for FY ‘08-’09 from president.

    COMPUTER & TECHNICAL SKILLs

    • MS Office (Access, PowerPoint, Excel, Word, Outlook)
    • SAS (campaign management)
    • COGNOS (BI Analytics)
    • DSS (BI & MIS)
    • DB2 (DATA Analytics)

    Personal Dossier

    Date of Birth                            : April 28, 1985

    Sex                                                : Male

    Linguistic proficiency         : English, Hindi

    Nationality                               : Indian

    Marital status                         : Married

    Permanent Address            : H.No – 901, Sector 78 NOIDA, UTTAR PRADESH, INDIA