Work History

Work History

Corporate Communications Manager

SUBEX, LTD.
Corporate Communications activities via a Corporate Communications Manager included: External communications Internal communications Public relations outreach Liaison with external agencies, consultants and analysts Marketing Operations activities through Marketing Operations Manager including

Product Marketing Manager

SUBEX, LTD.
Product Marketing activities via a Product Marketing Manager included: Managing the entire product line life cycle from strategic planning to tactical activities Specifying market requirements for current and future products by conducting market research supported by on-going visits to customers and prospects. Driving a solution set across development teams(primarily PLM, Engineering and Sales) through market requirements, product contract, and positioning. Developing and implementing a company-wide go-to-market product marketing plan, working with all departments to execute.

Strategic Marketing Manager

SUBEX, LTD.
Strategic Marketing activities via a Strategic Marketing Manager included: Marketing initiatives of a strategic nature Marketing/business analysis; program justification; selection and negotiation with internal and external stake holders Preparing and delivering marketing material and other presentation materials to internal and external audiences; including product brochures, launch packages, and web presence Supporting partner marketing, sales and executive management objectives

Analyst

Brand Development
Public Relations Lead Generation-Analyst Relations Thought Leadership Marketing-Advertising & Image Building Go-To-Market Development-Determining Marketing ROI Database Marketing-Marketing Collateral
Oct 2009 - Present

Founder & CMO

MARKETING PLAN INC
Founder & CMO Bangalore, Cofounded and responsible for Marketing Plan Inc's product delivery. Marketing Plan Inc. specializes in creating, deploying and directing marketing plans for small and midsized businesses. Today conventional marketing solutions are delivered by advertising agencies and PR agencies. The problem is that advertising and PR deal with selected areas of marketing. Marketing goes well beyond just advertising or PR. While large companieshavethe resources to set up their own marketing departments, SMEs find it an uphill task. Marketing Plan Inc fills this gap by creating, directing and executing marketing plans very easily and cost effectively. Marketing functions managed by Marketing Plan Inc. Digital Marketing-Product Portfolio Management Marketing Planning-Product Positioning & Differentiation Display Advertising-Competitive Analyses SEO/SMM/PPC/Mobile-Worldwide Market Expansion Analytics-Media Relations Website Optimization and Usability-Internal Communication
Dec 2008 - Present

Vice President of Marketing, Managed

Adam Boone
Vice President of Marketing, managed Jaideep at Subex Limited “ Jaideep is an experienced sales and marketing professional. He has done an excellent job of building, training and leading our inside sales team, proving that an offshore inside sales department can be successfully set up and run from India for the US market. He has always demonstrated a high level of initiative and leadership ability and is articulate, effective and very dependable.”
May 2006 - Oct 2009

Director-Marketing

SUBEX, LTD.
Director-Marketing Bangalore, Responsible for all aspects of marketing at Subex, from advancing its brand identity externally to being responsible for creating and establishing thecompany' smarketing plans and strategies worldwide. Managed all aspects of marketing for Subex worldwide and established its marketing road map. Oversaw communication programs/digital marketing campaigns across the Americas, EMEA and APAC regions to promote Subex and its products. Managed/worked with a diverse staff team to create and oversee cross-regional, integrated marketing campaigns including Corporate Communication, Strategic Marketing, Product Marketing and Marketing Operations worldwide. Drove Inside Sales and Partner Marketing functions for Subex. Oversaw all marketing campaigns across diverse mediums via EDMs, Trade Shows, Webinars, Seminars, Workshops, Advertising(print, online and television), Direct Marketing and Online. Directed Subex's thought leadership profile through various initiatives. Planned and administered Subex's Marketing budget; supporting development of regional marketing through these budgets. Oversaw/responsible for Strategic Marketing, Product Marketing, Corporate Communications and Marketing Operation functions.
Feb 2005 - Apr 2006

Manager Sales & Marketing

EPIANCE, INC.
Manager Sales & Marketing Bangalore, Market Analysis-Identified, positioned and segmented future markets for new product offering in a hosted environment. Competitive Analysis-Identified and outlined market, players, products, strengths & weaknesses, messaging/positioning and pricing. Customer segmentation-Identified and outlined objectives, customer categories, behavioral segmentation and key drivers. Also responsible for all inside sales activities of Epiance, including selecting, building, leading and training a team of sales consultants from India, creating and managing sales territories, performing/leading sales presentations and product demos, creating, testing and deploying sales scripts(including industry vertical specific) and maintaining sales activity levels and team targets. Delivered in-depth customer segmentation, market & competitive analysis. Created, deployed and managedsuccessfulmarketing intelligence system for ongoing competitive analysis. Created and managed successful outbound lead generation/inside sales team out of India from the ground up, increasing lead generation by 80% in the first 6 months at Epiance. Proved outbound inside sales model, with leads being generated and managed from India in an offshore sales environment. Created, deployed and managed sales methodologies including CRM application set up and maintenance(Salesforce.com).
Jun 2001 - Feb 2005

Marketing Manager

EVEREST SOFTWARE, INC. formerly
ICODE, INC.) Marketing Manager Bangalore, Responsible for all marketing and their related activities for Everest's software products and services worldwide. Promoted Everest's enterprise software products and services across all markets. Developed and implemented marketing/communication strategies and campaigns across Everest's primary(USA) and secondary(Europe/Asia Pacific) markets via an offshore model(from India). Was responsible for a team of 20 marketing professionals to implement Everest's marketing portfolio, managing all performance based marketing support to Everest's sales team worldwide. Also oversaw all Everest's corporate communications, media relations, branding(external & internal) and all response based customer initiatives. Designed, developed and implemented successful direct marketing, advertising, online, radio, promotional and trade marketing campaigns for Everest's products and services. Designed, developed and successfully launched Everest's corporate website. Developed and published engaging marketing collateral(print, multimedia & web), internal and external newsletters, customer case studies and customer testimonials(print, audio & video). Created and managed successful outbound lead generation programs out of India. Increased lead generation by 50% in the first 3 months at Everest, a key marketing objective at the time. Oversaw all partner marketing support initiatives(web based & offline) Developed and implemented an effective ROI reporting model for Everest's marketing campaigns.
Dec 2000 - May 2001

Manager Marketing

CLARIENT WEB SOLUTIONS & TRAINING
Manager Marketing Bangalore, Setting up a full-fledged marketing dept. for Clarient in India. Was responsible for all marketing and their related activities for Clarient in the Asia Pac region, including devising and implementing marketing/ communication strategies and campaigns for Clarient's products and services. Successfully set up Clarient's marketing dept in India from the bottom-up. Designed and developed successful marketing/communication solutions for Clarient's Web Solutions and Training business. Developed and executed launch of Clarient's Web Solutions division in India(PR & mar-com initiatives).
May 2000 - Nov 2000

Asst. Manager Marketing

BPL TELECOM LTD
Asst. Manager Marketing Bangalore, Marketing/communication strategy development and implementation, including creation and deployment of an effective Market Intelligence System, setting up of a marketing/public relations department at BTL, liaison with Advertising, PR and Media Buying agencies for execution of communication initiatives as well as developing new marketing collateral across all BPL Telecom products. Instrumental in the formation of a successful marketing department at BPL Telecom. Jointly designed, developed and implemented a complete Market Intelligence System at BPL Telecom. Jointly developed, conceptualized and commissioned successful national advertising/ communication campaigns for BPL's mid range EPABX systems.
Jul 1997 - Apr 2000

Manager-Client Service

GOLDWIRE COMMUNICATIONS PVT. LTD.
Manager-Client Service Bangalore, Overall responsibility of Goldwire's Bangalore branch, overseeing brand building/communication portfolios of all clients in Bangalore, new business generation and administering of brand/ communication solutions to all client portfolios. Accounts managed: LG Soft(Software Services), Evolus

Education

Education
1995

B.A

Osmania University