Manager Sales & Marketing
Manager Sales & Marketing Bangalore, Market Analysis-Identified, positioned and segmented future markets for new product offering in a hosted environment. Competitive Analysis-Identified and outlined market, players, products, strengths & weaknesses, messaging/positioning and pricing. Customer segmentation-Identified and outlined objectives, customer categories, behavioral segmentation and key drivers. Also responsible for all inside sales activities of Epiance, including selecting, building, leading and training a team of sales consultants from India, creating and managing sales territories, performing/leading sales presentations and product demos, creating, testing and deploying sales scripts(including industry vertical specific) and maintaining sales activity levels and team targets. Delivered in-depth customer segmentation, market & competitive analysis. Created, deployed and managedsuccessfulmarketing intelligence system for ongoing competitive analysis. Created and managed successful outbound lead generation/inside sales team out of India from the ground up, increasing lead generation by 80% in the first 6 months at Epiance. Proved outbound inside sales model, with leads being generated and managed from India in an offshore sales environment. Created, deployed and managed sales methodologies including CRM application set up and maintenance(Salesforce.com).