• Bangalore Karnataka
Jagjit Singh

Jagjit Singh

Assistant Marketing Manager - Global Markets and Analytics

Summary

Currently I am employed as a data strategist with an MNC, leading a team of analysts to integrate data with marketing strategy. I work closely with marketing managers and senior leadership to provide data backed insights for business needs. 6+ years of total experience and a MBA graduate with specialization in Marketing from S P Jain Center of Management (Top 20 MBA Program globally - Forbes Best Business Schools (International) Rankings 2013). Post my MBA, I was involved in handling product marketing initiatives with start-ups to plan, direct, and coordinate marketing policies and programs, such as determining the product -market fit, identifying potential customers and integrating analytics for decision making. I was also responsible for monitoring trends and market gaps through research to assist the product development teams in laying the road map for future initiatives and development. A strong interest in tech domains and marketing analytics. I am highly motivated, collaborative and a self-starter with strong problem solving abilities.

Achievements

Executed marketing campaign which got the maximum coverage worldwide. The campaign got covered in major mainstream media such as Wall Street Journal, CNN, Washington Post, Huffington Post and in major tech blogs such as Gigaom, Mashable, FastCompany which generated more than 300 authoritative backlinks and 6x leads.


Developed pricing model for digital marketing services.


Used analytics to A/B test and understand best performing campaigns and email templates. Increased response rate by 131% and open rate by 277%


Developed an analytics framework integrating disparate data sources to provide insights on the entire customer decision journey of target companies for business units.

Work History

Work History

Assistant Marketing Manager - Global Markets & Analytics

Apr 2014 - Present
Infosys Ltd

Helped business units to determine how to measure and analyse the effectiveness for all forms of digital marketing activity.

Responsible for transforming data into insightful, clear, concise and actionable business intelligence recommendations.

Lead the digital analytics team to implement processes to streamline deliverables, reduce turnaround time and align reports/insights to business objectives.

Conducted regular root cause analysis to bring process and reporting improvements.

Integrated data from multiple sources and provide insights across the customer decision journey.

Understand target group behavior and suggested plans to increase engagement.

Worked with various vendors to set-up processes to improve lead generation through SEO/content.

Provided market/competitive intelligence for business units.

Worked with Eloqua to develop an integrated tool for measuring end to end marketing performance.

Consulted stakeholders in regional markets (North America, APAC & Europe) to suggest digital outreach strategy and budgeting to reduce marketing cost per lead.

Product Marketing Manager

Sep 2013 - Mar 2014
Quscient Technologies

Worked closely with product team to ensure the future road-map for development met market needs.

Enabled sales team to communicate the value proposition of the products  and trained them to provide product demos.

Provided in-depth product and competitive analyses for use in both product strategy and sales /marketing positioning.

Complete ownership of website for design, content, messaging and positioning.

Executed lead generation programs through email campaigns, SEO and SEM, creating a successful sales process through online marketing.

Developed market requirement document to understand the customer's needs.

Maintained brand presence by engaging on online channels with participants through relevant and intelligent dialogues.

Prepared sales forecast and marketing budget. Used analytics to A/B test and understand best performing campaigns and email templates.

Assistant Manager-Product Marketing

Apr 2013 - Sep 2013
Blueocean Market Intelligence

Developed strategic marketing plans for social media through market research, competitive analysis, pricing, customer engagement and business planning.

Participated and act as marketing's primary advocate on cross functional development teams.

Developed new product features and functionalities in partnership with other team.

Effectively and proactively followed up with internal/external clients, team members, vendors/partners to ensure successful project execution.

Drove new business opportunities with marketing automation tools such as Radian 6 and Salesforce CRM.

Proactively proposed analytical approaches to help address business/research questions.

Led the task of creating interactive and drillable social media analytics dashboard for a FMCG organization

Product Marketing Manager

Sep 2012 - Mar 2013
Beevolve Technologies

Set up drip marketing campaigns(permission based email marketing) using CRM tools and email marketing software such as Zoho and MailChimp.

Coordinated with web team to optimize website design and content through A/B testing for maximum lead generation and engagement.

Understand visitor behaviour (behavioural marketing) and optimized sales funnel for maximum conversions using web analytics tools such as Google Analytics and Paditrack.

Created insightful blogs/articles and be active on social media ie Quora, LinkedIn, Warrior, DigitalPoint, cre8asiteforums etc.

Initiated other outbound activities such as business development, product demos, partnership opportunities and qualitative market research.

Identified and monitored key SaaS metrics for measuring financial performance and ROI.

Senior Software Engineer - Research & Development

Jun 2007 - Mar 2011
Wipro Ltd

Analysed the feasibility of developing a human machine interface(HMI) using Windows Automotive technology and thus playing a critical role in the research and development of the project.

Consultant for a project. Was required to research on the technology, provide the team with new findings and help them with implementation solutions.

Provided in-depth analysis and deliver solutions to the client for critical system flaws.

Carried out requirement analysis and coordinated with other application teams to implement new features.

Independently implemented more than five new features. Planned each feature implementation in terms of resources required, design and change/impact on the overall system.

Proposed a new design for a complete module which was greatly appreciated by the client.

Showcased domain expertise and knowledge by providing module design addressing business requirements. 

Education

Education

Master of Business Administration

Apr 2011 - Apr 2012
S P Jain School of Global Management

Marketing

Bachelor of Engineering

Aug 2003 - May 2007
Sathyabama University

Computer Science

Skills

Skills

Business Analyst

Digital Marketing

Product Marketing

Brand Development

B2B Marketing

Strategic Marketing

Analytics

Certifications

Certifications

Text Mining Analytics

Jun 2015 - Present
University of Illinois

Advanced Business Data Analytics

May 2015 - Present
Infosys

Google Advertising Fundamental Qualification

Aug 2013 - Present
Google

Google Analytics Individual Qualification

Jun 2012 - Present
Google