Assistant Marketing Manager - Global Markets & Analytics
Helped business units to determine how to measure and analyse the effectiveness for all forms of digital marketing activity.
Responsible for transforming data into insightful, clear, concise and actionable business intelligence recommendations.
Lead the digital analytics team to implement processes to streamline deliverables, reduce turnaround time and align reports/insights to business objectives.
Conducted regular root cause analysis to bring process and reporting improvements.
Integrated data from multiple sources and provide insights across the customer decision journey.
Understand target group behavior and suggested plans to increase engagement.
Worked with various vendors to set-up processes to improve lead generation through SEO/content.
Provided market/competitive intelligence for business units.
Worked with Eloqua to develop an integrated tool for measuring end to end marketing performance.
Consulted stakeholders in regional markets (North America, APAC & Europe) to suggest digital outreach strategy and budgeting to reduce marketing cost per lead.