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Summary

M.S. Candidate of Integrated Marketing Communications at the Medill School, Northwestern University expected to graduate December 2015. Specialization in Marketing Analytics with knowledge of R, SPSS, and SAS. Seeking to utilize analytic toolkit to uncover marketing insights and deliver actionable, targeted marketing solutions. Global work experience in the U.S, Korea and China in the travel technology, retailing, and finance industries.

Education

Sep 2014Jan 2015

Master of Science in Integrated Marketing Communications

Northwestern University

Specializing in Marketing Analytics

GPA: 3.9/4.0

Activities: Chair of Medill Asian Students Association, Team Leader of Cause Marketing Initiative

Aug 2008May 2012

Bachelor of Arts in Economics

Amherst College

GPA: 3.67/4.00

Work Experience

Jun 2015Aug 2015

Incoming Consumer Insights Graduate Intern

Discover Financial Services
Oct 2014Dec 2015

Impact Marketing Team

Spiegel Research Center: Evanston, IL

- Craft weekly, monthly, quarterly and annual marketing plan to raise awareness for the Spiegel Research Center at the Medill School for the year 2014 - 2015.

- Manage and write for the twitter handle, LinkedIn page, website blog, and publications for the Huffington Post.

- Track social media and website (Hootsuite and Google Anaytics)

- Increased website page views by 278% and number of sessions by 234% within 4 months

Jun 2012May 2014

Account Manager

FlightView Inc: Boston, MA

- Managed 40+ customer accounts across aviation, travel technology and hospitality sectors.

- Created inbound marketing content for company blog, email brochures, and campaigns through Hubspot 

- Increased 'small-airport' accounts by 20%, monthly subscription for aviation reports by 17%.