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A PR & Marketing Agency

Work History

2008Present

Director

Cohorts

The projects include: 

  • Developing communications strategies for the promotion of developing  Walkable Communities, Regenerative Agriculture and Resource Productivity at scale with a cooperative alliance of Australian IT specialists.
  • - Crisis management, rebranding and communications strategy and campaigns for a strata management company with $1 billion assets under management. The objective is to position the 36 year old company as a leader in an industry set for massive change. Defining and promoting unit complexes as an important 'collective asset' made more valuable by 'great governance' sets the stage for owners corporations to invest in more sustainable and valuable living environments.
  • - Cohorts edited a best selling book by noted ethical Australian real estate commentator and agent, Peter O'Malley, and has now completed the second. Real Estate Uncovered sold 23,00 copies.
  • The Australian Sheep & Wool Show - partnerships and event  and brand creation, sponsorship, media relations. We created the 'Women of Wool' and 'Bendigo Festival of Lamb' community brands, (www.sheepshow.com). Our team helped to raise total revenue by 85% over six years. The 140-year old cultural institution is now the largest event of its kind in the world and contributes an estimated $12 million to a regional economy.
  • Speechwriting for the South Australian Premier, the Hon. Jay Weatherill 
  • Eureka Report - ghost writing a weekly investor column for Australia's most influential online business journal- www.eurekareport.com.au 
  • Magazine cover stories and features - Australian Financial ReviewInTheBlack, CSIRO's Ecos, Stratosphere, Mercedes Magazine, EQL
  • Speechwriting - for  Tourism Australia, Sustainable Tourism Summit, Key Note speech - WWF CEO Dermot O'Gorman EcoXpo 'Rediscovering Our Place in Nature', Earth Hour audience of 5000 in Melbourne's Federation Square, keynote speech 'Green Jobs Transformation' - The Shaper Group, and MEAA Power & Politics forum
  • WWF-Australia Antarctica & Southern Oceans - online campaign
  • Commission for the Conservation of Antarctic Marine Living Resources (CCAMLR) - Hobart luncheon and cocktail party, speeches and visual presentations for WWF.
  • ANZ's Cool Change - internal communications program to educate institutional investors - responsible mining, renewable energy, forestry and water editions (features, editorials, How to guides)
Apr 2008Present

Director

Cohorts

Cohorts is a public relations and marketing agency. We deliver the best possible communication for clients who are engaged in the most important jobs in the world - feeding the world, protecting the future and helping us live well. We work with farmers, scientists, agribusinesses, environmental NGOs, not for profits, academics, government agencies, social entrepreneurs and people passionate about rare creatures and wild places. 

Specialties:

Integrated Communications Strategy

PR & Media Relations

Small and national-scale events and event marketing

Social Media

Search & Content Marketing

Crisis Communications & Risk Management

Journalism

Political & Corporate Speechwriting

See LinkedIn profile for more information

Aug 2003Apr 2008

Communications Manager

WWF-Australia

Part of the EARTH HOUR team awarded:

  • 2 Banskia Awards, including the highest environmental award in Australia, the Gold Award
  • 2 PRIA Golden Target Awards
  • Up to 25 national and international advertising & marketing awards
  • The MTV Good Karma Award

Other highlights include:

  • Speech writing for HRH Prince Phillip, WWF patron, on Antarctica and the Southern Ocean
  • Speech writing for WWF-Australia CEO Greg Bourne for various high level international corporate and government events
  • Launched We Are the Weather Makers by Tim Flannery
  • Co-author of the Annual Hawke Lecture 2005 - A Sustainable Planet, A Future for Australia

         "That is one of the best and most important speeches I've heard in the last 20 years"

                                                                              Bob Hawke, 23rd Prime Minister of Australia

19961999

Columnist, consumer affairs reporter

Sun-Herald

References

Bob Hawke, 23rd Prime Minister of Australia

"That is one of the best and most important speeches I've heard in the last 20 years."

Peter Vanrenen, Treasurer, Australian Sheep Breeders Association, organisers of the Australian Sheep & Wool Show

"A ‘can do’ agency, dedicated and passionate about their work. With Cohorts we receive double the exposure for the same spend, they have made an enormous difference to our local and national profile and importantly, significant increases in the gate.

Christine Grimard

"Jacqueline has written for me now across a few publications, and I continue to use her as often as I can. In addition to being a strong writer, she's reliable and professional, providing comprehensive stories always by deadline that meet the brief.

An editor's dream!"

Portfolio

Education

Deferred

MBA (executive)

Australian Graduate School of Management (AGSM)

Deferred

Jan 1994Dec 1995

Bachelor of Communications

Bond University

Vice-Chancellor's Scholar

President of the Bond Media Association

And ...

I live on a mixed farming property close to the Murray River about three hours north of Melbourne and 40 mins south of Deniliquin with my husband Malcolm and daughters Alexandra and Francesca. www.wombootapastoral.com

My chief passions are my family and other bon vivants, exquisite wildlife and epic landscapes, brilliant books, inspiring writers and superb yarns, social entrepreneurs and farming families, all forms of human wit and absurdity, and great tucker.