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CV

Director

Cohorts

The projects include: 

  • Developing communications strategies for the promotion of  Walkable Communities, Regenerative Agriculture and Resource Productivity projects at scale with a co-operative alliance of IT specialists from Australia and the US, led by the late artificial intelligence pioneer and Thoughtweb founder Allan White.

  •  Speechwriting for the South Australian Premier, the Hon. Jay Weatherill 

  • Repositioning, crisis communications management, integrated marketing strategy and inbound marketing campaigns for a strata management company with $1 billion worth of assets under management. The objective was to position the 36 year-old company as a sustainability leader in an  industry set for massive change. Defining and promoting unit complexes as an important 'collective asset' made more valuable by 'great governance' sets the stage for tens of thousands of owners' corporations to invest in more sustainable, equity growing and harmonious living environments.

  • The Australian Sheep & Wool Show - My marketing and events team raised  total revenue by 85% over six years. The 140-year old cultural institution is now the largest event of its kind in the world and contributes an estimated $12 million per annum to the central Victorian regional economy. I joined the board of the Australian Sheep Breeders Association, developed strategic partnerships with local government, industry peak bodies, corporate stakeholders and national media. I created the successful 'Women of Wool' and 'Festival of Lamb' community brands and events (www.sheepshow.com). 

  • National Landscapes Nature Series  - I co-developed a quarter of a million dollar Tourism Australia film commission, which included wildlife filming in 44 remote Australian locations, for an international series of short films highlighting Australians’ love for their natural attractions and iconic species. The project took place over 18 months and culminated in a high profile NSW state and federal government launch event on Sydney Harbour. We developed 25 specialist wildlife tours in conjunction with expert operators and a monthly online magazine as a part of Wildiaries. 

  • East Coast Odyssey - I co-developed a citizen science project involving internationally renowned environmental campaigner David Suzuki, an 80-year old Danish tall ship and a crew of scientists and anti-plastics campaigners, donors, corporate sponsors, metro and regional media and school groups, assessing micro-plastics along the eastern seaboard from Hobart to Sydney. The project culminated in a high profile media event at the Sydney Aquarium. Due to the axing of Tim Flannery's Climate Commission on the day of our launch, Suzuki became an impromptu spokesman and attracted a full national media contingent. 

  • ANZ's Cool Change - Contributed to an internal communications program designed to educate institutional investors about responsible mining, renewable energy, forestry and water issues (this included extensive features and 'How to' guides) with WWF-Australia.

  • Ghostwrote and edited two best selling books  by noted Australian real estate commentator and agent, Peter O'Malley, published by Wiley. Real Estate Uncovered  sold 23,00 copies. 
  • Eureka Report - Ghost wrote a weekly property investor column for Australia's most influential online business journal- www.eurekareport.com.au 
  • Magazine cover stories and long read features - Australian Financial Review, Sydney Morning Herald, The Age, InTheBlack - CPA Australia's magazine, CSIRO's Ecos, Stratosphere, Mercedes Magazine, EQL
  • Speechwriting -  Tourism Australia's Sustainable Tourism Summit - key note speech.  Sydney EcoXpo's 'Rediscovering Our Place in Nature' - key note. Earth Hour launch speeches to audiences of 6000 in Melbourne's Federation Square and Sydney's Domain.  'Green Jobs Transformation ' - PWC keynote speech. Media Entertainment and Arts Alliance's Power & Politics forum - panelist. CSIRO's Sustainable Communities Forums - panelist and workshop presenter. Sydney Children's Hospital Foundation CEO speeches.
  • WWF-Australia - Antarctica & Southern Oceans - international online campaigns, Earth Hour speeches, PR and fixer for Montara Oil spill research voyage to the Timor Sea and the national campaign.
  • Commission for the Conservation of Antarctic Marine Living Resources (CCAMLR) - Hobart luncheons and cocktail parties, speeches and visual presentations for WWF.
Apr 2008Present

Director

Cohorts

Cohorts is a public relations and marketing agency. We deliver the best possible communication for clients engaged in the most important jobs on the planet - feeding the world, protecting the future and helping us live well. We work with farmers, scientists, agribusinesses, environmental NGOs, not for profits, academics, government agencies and social entrepreneurs. 

Specialties:

Integrated communications strategy

Marketing strategy

PR & media relations

Small and national-scale events and event marketing

Social media strategies and campaigns

Search & content and inbound marketing

Crisis communications & risk management

Internal communications

Journalism

Political & corporate speechwriting

Aug 2003Apr 2008

Communications Manager - Media

WWF-Australia

- One of six co-founders of Earth Hour, the world's largest environmental campaign with more than a billion participants.

- Part of the Earth Hour campaign team awarded:

  • 2 Banskia Awards, including the highest environmental award in Australia, the Gold Award
  • 2 Public Relations Institute of Australia (PRIA) Golden Target Awards
  • Up to 25 national and international advertising & marketing awards
  • The MTV Good Karma Award

Other highlights include:

  • Speech writing for HRH Prince Phillip, WWF patron, on Antarctica and the Southern Ocean.
  • Speech writing for former WWF-Australia CEO Greg Bourne for various high level international corporate and government events.
  • Launched international best seller We Are the Weather Makers  by Tim Flannery
  • Secondment to WWF South Pacific to run an international press tour, develop a short film with an Australian film crew, coordinate event management and US philanthropic foundation liasion during historic Marine Protected Area (MPA) celebrations.
  • Co-author (with Greg Bourne) of the Annual Hawke Lecture 2005 - A Sustainable Planet, A Future for Australia, broadcast on Radio National and delivered to a capacity audience at the University of South Australia.

         "That is one of the best and most important speeches I've heard in the last 20 years"

                                                                              R. Hawke, 23rd Prime Minister of Australia

2001Aug 2003

Reporter, columnist & weekend section editor

Australian Financial Review

Property columnist and national residential property reporter, magazine feature writer

19992000

...from Alaska to Patagonia...

Peripatetic scribe-for-hire

Buenos Aires Herald (Argentina), Guadalajara Reporter's Puerto Vallarta correspondent (Mexico)

19961999

Columnist, consumer affairs reporter

Sun-Herald

Endorsements

HRH Prince Phillip, Duke of Edinburgh

"Who wrote this? This is very, very good. Invite this person."

Bob Hawke, 23rd Prime Minister of Australia

"That is one of the best and most important speeches I've heard in the last 20 years."

Jay Weatherill, 45th Premier of South Australia

"Your speech was masterful. Thank you."

Carlton Lamb, former Director, National Institute for Dramatic Arts, (NIDA). 

"As soon as I read this script I knew you had been involved. This is a great speech for D and it's really helping him lift his performance. You have a gift."

Peter Vanrenen, Treasurer, Australian Sheep Breeders Association, organisers of the Australian Sheep & Wool Show

"A ‘can do’ agency, dedicated and passionate about their work. With Cohorts we receive double the exposure for the same spend, they have made an enormous difference to our local and national profile and importantly, significant increases in the gate."

Education

Deferred

MBA (executive)

Australian Graduate School of Management (AGSM)
Jan 1994Dec 1995

Bachelor of Communications

Bond University

Vice-Chancellor's Scholar (Full scholarship)

President of the Bond Media Association

Campaigns, Cover Stories and Key Notes