Jacqueline Mc Arthur

Jacqueline Mc Arthur

Campaigns and Cover Stories

Work History

Work History

Director

Cohorts

The latest projects include:

  • Speechwriting for the South Australian Premier, the Hon. Jay Weatherill
  • Magazine features - Australian Financial ReviewInTheBlack, CSIRO's Ecos, Stratosphere, Mercedes Magazine, EQL
  • The Australian Sheep & Wool Show - partnerships and event  and brand creation, sponsorship, media relations. We created the 'Women of Wool' and 'Bendigo Festival of Lamb' community brands, launched the annual Laugh@Lunch (www.womenofwool.com.au) and the Festival of Lamb event series (www.bendigofestivaloflamb.com.au). Our team helped to raise total revenue by 62% over four years. 
  • Speechwriting - for an Earth Hour audience of 5000 in Melbourne's Federation Square, keynote speech 'Green Jobs Transformation' - The Shaper Group, and MEAA Power & Politics forum
  • WWF-Australia Antarctica & Southern Oceans - online campaign
  • Commission for the Conservation of Antarctic Marine Living Resources (CCAMLR) - Hobart luncheon and cocktail party, speeches and visual presentations
  • ANZ's Cool Change internal communications program - responsible mining, renewable energy and water editions (features, editorials, How to guides)
Apr 2008 - Present

Director

Cohorts

Cohorts is a public relations and marketing agency. We delight in delivering the best possible communication for clients who love a large landscape - a healthy one. We work with farmers, scientists, agribusinesses, not for profits, academics, government agencies, social entrepreneurs and people passionate about rare creatures and wild places.

Specialties:

Integrated Communications Strategy

PR & Media Relations

Events

Social Media

Search & Content Marketing

Crisis Communications & Risk Management

Journalism

Political & Corporate Speechwriting

See LinkedIn profile for more information

Aug 2003 - Apr 2008

Communications Manager

WWF-Australia

Part of the EARTH HOUR team awarded:

  • 2 Banskia Awards, including the highest environmental award in Australia, the Gold Award
  • 2 PRIA Golden Target Awards
  • Up to 25 national and international advertising & marketing awards
  • The MTV Good Karma Award

Other highlights include:

  • Speech writing for HRH Prince Phillip, WWF patron, on Antarctica and the Southern Ocean
  • Speech writing for WWF-Australia CEO Greg Bourne for various high level international corporate and government events
  • Launched We Are the Weather Makers by Tim Flannery
  • Co-author of the Annual Hawke Lecture 2005 - A Sustainable Planet, A Future for Australia

         "That is one of the best and most important speeches I've heard in the last 20 years"

                                                                              Bob Hawke, 23rd Prime Minister of Australia

1996 - 1999

Columnist, consumer affairs reporter

Sun-Herald

Education

Education
2008 - Present

MBA (executive)

Australian Graduate School of Management (AGSM)

Deferred

Jan 1994 - Dec 1995

Bachelor of Communications

Bond University

Vice-Chancellor's Scholar

President of the Bond Media Association

And ...

I live on a mixed farming property close to the Murray River about three hours north of Melbourne and 40 mins south of Deniliquin with my husband Malcolm and daughters Alexandra and Francesca. www.wombootapastoral.com

My chief passions are my family and other bon vivants, exquisite wildlife and epic landscapes, brilliant books, inspiring writers and superb yarns, social entrepreneurs and farming families, all forms of human wit and absurdity, and great tucker.