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Jacqueline VanderMale

Dynamic MBA Marketing & Sales Advertising Guru

Summary

High-performance marketing and advertising leader with 6+ years of progressive success in marketing, business development, sales and relationship management across a range of industries including luxury cruises, real estate, retail, food & beverage, and education. Adept at growing revenue through effective campaign management, branding and awareness, building teams, and consulting collaboratively with clients to execute winning strategies. Proven history of researching, creative presentation and product design to inspire customer intrigue. Consistently guiding teams and companies to obtain record sales levels.

Education

2015Present

Master of Business Administration

THE UNIVERSITY OF TEXAS AT AUSTIN, McCombs School of Business

MBA, Concentration in Marketing, Graduate Marketing Network, and Officer of Admissions Committee; GPA 3.6/4.0

2007

Bachelor of Arts

CALVIN COLLEGE

French, Political Science, and Business majors; GPA 3.9/4.0

Work History

Jan 2016Oct 2016

Area Marketing Manager, Kimpton Hotels of Florida & Grand Cayman

Kimpton Hotels and Restaurants
  • Led marketing initiatives to target our Sales + Catering division which includes elevating brand awareness and driving
    revenue to our Kimpton Hotels & Restaurants across Florida
  • Created and executed monthly, seasonal and annual integrated marketing plan & budget for each hotel
  • Identified and tracked goals and objectives in the marketing plan and regularly communicated updates internally to key
    stakeholders and directors of sales and marketing at Tideline, Vero Beach, and The Hotel Zamora
  • Developed and managed digital and print media campaigns, longer term marketing strategy, partnerships and events for all
    Florida Kimpton hotels, focusing on Tideline, Vero Beach, and The Hotel Zamora
  • Maintained awareness of key groups, meetings and social event trends as a means of presenting diverse and fresh sales and
    marketing campaigns, always keeping the customer and target “muse” in mind
  • Published and presented a summer media plan in collaboration with PR team and fellow marketing managers
  • Designed event and promotional creative with Adobe InDesign and Photoshop tailored to each hotel demographic, and style
  • Managed Facebook, Instagram, and Pinterest pages for each Florida hotel, as well as contributed to corporate Twitter pages
    and collaborated with home office on greater strategy
Aug 2015Dec 2015

Business Development & Strategic Operations Manager Internship

atx factory, Austin, TX
  • Researched & scouted land acquisition opportunities around Austin to maximize project value based on research of local real estate trends and costs
  • Explored ideas  with CEO and project architect for interior and exterior design that emphasizes innovative and collaborate space
  • Utilized backwards planning to review timelines and schedules for project launch
  • Collaborated with website and graphic design firms to strategize website build based on local and national competition and design
  • Researched marketing tactics and channels for membership opportunities including craigslist, local real estate brokerages, other incubators, and other creative channels
  • Developed roadmap ideas for digital ad campaigns with Adwords and social media
  • Filled in gaps in financial model based off of revenue projections and membership pricing to determine cash flow hypothesis and operating expenses
  • Brainstormed membership package criteria, including pricing, scalability, bundle options and loyalty tiers
Feb 2015May 2015

Marketing, Brand Management Internship

DAILY GREENS, Austin, TX
  • Initiated and managed bi-monthly blog posts for launch of founder, Shauna Martin’s Daily Greens Book
  • Analyzed existing marketing techniques and strategies to improve national branding campaign and grow revenue
  • Contacted and collaborated with clients marketing departments at Whole Foods, Central Market, etc. to improve demonstration and promotion experiences for potential customers
Jun 2014Sep 2014

Marketing and Strategy Internship

Celebrity Cruises, Miami, FL
  • Developed a product line and marketing materials for introduction of a new brand, Explorations, within Celebrity Cruises
  • Collaborated with larger marketing and web teams to successfully design and implement a logo, product packages, and select destination launches; coordinated pricing strategy, and cruising and land vacations across platforms on and offline
  • Wrote creative for itineraries, direct mail pieces and marketing briefs used for client booking materials and web content, ending with email and direct mail content being sent to over 250,000 Celebrity Loyalty members and clients
  • Contributed to an effective launch of an entire product line of land/cruise vacations called Celebrity Explorations; expected to generate over 10 million dollars in additional revenue for Celebrity Cruises Ltd in 2015
  • Co-led training of 200 sales representatives at Celebrity headquarters on the new “company” and product suite offered
20122013

Account Strategist, Small and Medium Businesses (SMB)

GOOGLE, INC, Ann Arbor, MI
  •  Managed a book of over 220 small and medium businesses for 6 quarters, achieving over 150 percent of product and feature implementation goals and exceeding individual and team revenue targets by 20 to 30 percent
  • Performed in the top 5% of over 120 colleagues across the San Francisco, Cambridge and Ann Arbor offices
  • Consulted on advertising strategies on Google desktop, mobile and YouTube to develop short & long-term media plans including application and positioning of campaigns across mediums with CPC, daily & monthly budget recommendations
  • Increased Google client revenue 200% year over year through specific holiday campaigns for Patron, Uncommon Goods, Oxfam, and Travelation. Researched and applied industry and seasonal data to create individual marketing approaches
  • Led 6-week mini MBA professional development session for SMB colleagues interested in broadening their skill sets
  • Interviewed applicants and collaborated cross-functionally to select the most talented hires for 2 year SMB rotation
20112012

Account Manager, Online Sales and Advertising

GOOGLE, INC, Ann Arbor, MI
  • Managed 11 million in annual revenue across more than 70 clients, achieving 33 percent year over year growth by implementing Google products and features, and newly innovative ad solutions
  • Co-directed a Google/Teach for America partnership in Detroit to teach students about career options within technology
  • Analyzed online performance through Google Analytics to present data driven plans to company decision-makers
20082011

Secondary English, French, and Journalism Teacher

TEACH FOR AMERICA, Miami, FL
  • Developed rigorous curriculum resulting in significant gains in language arts, French, and journalism content mastery, achieving 100 percent student pass rate measured by state assessments and 90% achieving a “B” or higher on final exam
  • Differentiated instruction based on education levels to promote a more streamlined learning process, resulting in improved test scores and productivity with 70% of seniors in elective courses graduating, higher than the school average

Additional 

  • Volunteered for Google community office hours with local businesses and non-profits in the greater Detroit area
  • Board Member of Washtenaw Council for Children and Technology Safety, non-profit to educate about cyber bullying
  • Fluent in French, lived abroad in France in 2007 for studies and a marketing and development internship
  • Awarded Exceptional Leadership Certificate after NOLS Patagonia leadership trip, January 2015
  • Distance runner, yogi, competitive in tennis and golf, and recreational photographer with a love of the outdoors
  • Fun Fact: Contestant and Finalist on The Price Is Right, picked out of 300 audience members after pre-taping interviews

Portfolio