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Ng Han Peng

I have known Han Peng for 8 years now, starting from the time I joined Ciba Vision. As General Manager in charge of the biggest territory within our region, Han Peng is a key stakeholder whom I have actively engaged when developing regional marketing programs.

Prasenjit Sarkar

In my 2 years at Logitech SEA, I had worked very closely with Prasenjit where he is Regional Director, SEA.

I have a dotted reporting line to Prasenjit.

Rumy Kanga

Rumy had been my manager for more than 2 years at Novartis Consumer Health, CIBA VISION division.

Work experience

Jul 2011Apr 2013

Senior Marketing Manager, Southeast Asia

Logitech Pte Ltd
  • Strategic Planning - Introduced the concept of 'focus marketing' in Logitech SEA. Develop the cluster's marketing strategies, and lead the SEA marketing teams to align marketing activities with sales objectives. Analyse market data to identify market opportunities and initiate marketing programmes accordingly.
  • Execution Excellence - Lead the SEA country marketing teams to achieve executional excellence at the local level.
  • Product pricing and placement planning – Provide input into product pricing and channel placement, by analysing market situation, competitive pricing, internal margin requirements.

  • Team Management - Oversee a team f 4 SEA Country Marcom Specialists 
  • Digital marketing 
    • Formulate Digital Marketing Strategies for the cluster - optimise paid/earned/owned media across key digital platforms
    • Drive adoption of digital marketing and social media as a key communication tool. Initiate and launch localised websites in key SEA markets, Indonesia and Thailand. A first for Logitech SEA.
    • Establish eDM marketing as an integral marketing vehicle for new launches and promotions
    • Incorporate digital and mobile marketing as a key marketing medium in marketing promotions, such as Mobile Applications, QR code marketing campaigns, and microsites for consumer activation.
  • Social media 
    • Develop social media strategy for Logitech SEA. Launch Logitech Indonesia’s social media platform on Facebook, Twitter and Youtube. Launch Facebook as a key marketing tool in Logitech Thailand and Singapore. A first for Logitech SEA.
    • Utilise mobile and Facebook applications to drive recruitment and engagement with Logitech.
    • Proficient in using online analytics (such as Facebook page statistics) to understand consumers’ behaviour on the Internet/social media sites in order formulate relevant strategies and activities.Drive adoption of internet marketing and social media as a key communication tool. Launch localised websites for Indonesia and Thailand. A first for Logitech SEA.
    • Logitech Thailand, Indonesia and Malaysia outperformed other long-standing Logitech social media sites and achieved top 10 status in Engagement and SOV within 9 months from launch.
  • Retail Marketing -Develop retail marketing strategies for SEA with objective of optimising Logitech's brand visibility at retail.
  • Public Relations - Develop PR strategies for SEA. Work with country teams and PR agencies to maixmise positive press/blogger coverage for Logitech.
  • Spearhead local PR projects such as the customs in-ear monitor project for journalists and artistes in Singapore.
Mar 2009Jul 2011

Regional Category Manager, APAC & MENA

Novartis Consumer Health - CIBA VISION Division
  • Strategic Planning - Develop the regional strategic direction of the monthly contact lens and lens care solution categories to drive category growth. Monthly lens category grew >65% in year 2010 vs 2009.
  • Category Leadership - Provide leadership, expert know-how and intimate understanding of the category’s direction, positioning, pricing, short and long-term business plan etc. to Country Marketers and General Managers.
  • Product Pricing and Placement Planning - Formulate regional pricing and channel placement strategies, in alignment with market situation, competitive pricing, and corporate guidelines 
  • Campaign Development - Identify opportunities/gaps in order to develop relevant, targeted marketing campaigns to help the category grow.
  • Analytic-based Marketing - Build the business through in-depth understanding of consumer and customer via structured research studies, focus group discussions, industry data, trade seminars, and informal dialogues with partners/consumers.
  • Professional Marketing - Work with Professional Marketing team to become top-of-mind brand of choice for eyecare practitioners.
  • Trade Marketing - Understand channel landscape and key customer needs in local markets so as to develop effective trade programs to drive business growth and top-of-mind preference.
  • Digital Marketing & Social Media -
    • Responsible for making digital and social media marketing a key marketing platform, both regionally and locally.
    • Create marketing campaigns using Facebook and mobile applications to reach out to target audience.
  • New Product Introduction -Represent the regional new product introduction, stage-gate approvals, market insights studies, KOL seminars, sell-in to local countries etc.
  • Be the voice of the region in global forums to ensure regional needs are well-represented.
    May 2006Feb 2009

    Regional Category Manager, SEAP (Southeast Asia & Pacific)

    Nokia Pte Ltd

    Apr 2007 - Feb 2009 ~ Regional Marketing Manager, SEA & Pacific (SEAP)

    • Strategic Planning - Define regional marketing strategies in alignment with global brand direction. Identify regional focus areas and countries and develop relevant marketing activities accordingly.
    • Campaign Development/Adaptation - Develop/Adapt marketing campaigns in accordance with sales objectives.
    • Field Marketing Support - Provide marketing support and category expert know-how to SEAP markets, especially the key markets of Thailand and Indonesia.
    • Marketing Investment Management - Set investment priorities and manage quarterly budgets.

    May 2006 - Mar 2007 ~ Global Senior Campaign Manager

    • Strategic Planning - Define the global marketing strategies for the category. Identify business opportunities and key markets, so as to develop targeted marketing campaign to achieve revenue objectives.
    • Marketing Strategies - Formulate marketing strategies across key marketing platforms including TV and print advertising, digital marketing including paid/earned/owned media, and retail marketing.
    • Campaign Development - Develop holistic global campaigns and guidelines to regions and countries for the adaptation and implementation of these campaigns locally. Create advertising and online assets, retail collaterals, and launch event materials.
    • Team Management - Manage a Global Launch Manager, with solid reporting line. Provide guidance and coaching on launch readiness such as training readiness, product sample preparation, key account sell-in etc.
    • Agency Management - Manage agency resources; develop campaign brief documents and campaign deliverables; define campaign metrics.
    • Marketing Investment Management - Set investment priorities and manage quarterly budgets.

    Oct 2003Nov 2005

    Regional Marketing Manager, SEA & Australasia

    Samsung Asia Pte Ltd
    • Regional Marketing Strategy & Planning - Develop regional marketing strategies and investment priorities, flagship campaigns, product positioning, and launch plans.
    • Campaign Development - Develop marketing deliverables according to regional strategies, focus areas and needs. These include TV commercials, print and outdoor advertising, online assets, and retail collaterals.
    • Consumer Insights - Work closely with Market Insights team (and agencies) to develop insight-based marketing planning and campaigns.
    • Event Management - Conceptualise and organise regional launch events, both trade and media.
    • Corporate Brand Management
      • Branding campaigns- Implement global corporate brand campaigns for the region to drive brand awareness and preference.
      • Sponsorships - Take charge of regional implementation of sponsorships such as Olympics and MTV Asia Awards.
      • Brand tracking - Monitors brand health via annual brand attitude studies and develop plans to improve brand perception.
    Dec 1999Oct 2003

    Regional Marketing Program Manager

    Hewlett-Packard Far East Pte Ltd
    • Marketing Communications - Regional Marketing Program Manager for the mono LaserJet business and printing solutions, digital cameras.
    • Marketing Strategies - Work closely with Product Managers to formulate regional marketing strategies in order to achieve business growth for the region.
    • Launch Planning - Develop bi-annual launch plans, create marketing deliverables such as advertising templates, point-of-sale materials at retail, sales tools for channel partners etc.
    • Online Marketing - Lead online marketing projects, including internal (marketing intranet for the region) and external communications.


    Jul 1992May 1995

    Bachelor of Arts

    National University of Singapore
    • Major in Political Science, History, and Psychology
    • Graduated with Merit, Bachelor of Arts Degree