Senior Marketing Manager, SEA
- Strategic Planning - Initiate concept of 'focus marketing' in Logitech SEA. Develop the cluster's marketing strategies, and lead the SEA marketing teams to align marketing activities with sales objectives. Analyse market data to identify market opportunities and initiate marketing programmes accordingly.
- Execution Excellence - Work closely with country marketing and sales teams to ensure executional excellence at the local level.
Product pricing and placement planning – Provide input into product pricing and channel placement, by analysing market situation, competitive pricing, internal margin requirements.
- Team Management - Supervisor to SEA Country Marcom Specialists with a solid reporting line.
Digital marketing –
- Formulate Digital Marketing Strategies for the cluster - optimise paid/earned/owned media across key digital platforms
- Drive adoption of digital marketing and social media as a key communication tool. Initiate and launch localised websites in key SEA markets, Indonesia and Thailand. A first for Logitech SEA.
- Establish eDM marketing as an integral marketing vehicle for new launches and promotions
- Incorporate digital and mobile marketing as a key marketing medium in marketing promotions, such as Mobile Applications, QR code marketing campaigns, and microsites for consumer activation.
Social media –
- Develop social media strategy for Logitech SEA. Launch Logitech Indonesia’s social media platform on Facebook, Twitter and Youtube. Launch Facebook as a key marketing tool in Logitech Thailand and Singapore. A first for Logitech SEA.
- Utilise mobile and Facebook applications to drive recruitment and engagement with Logitech.
- Proficient in using online analytics (such as Facebook page statistics) to understand consumers’ behaviour on the Internet/social media sites in order formulate relevant strategies and activities.Drive adoption of internet marketing and social media as a key communication tool. Launch localised websites for Indonesia and Thailand. A first for Logitech SEA.
- Logitech Thailand, Indonesia and Malaysia outperformed other long-standing Logitech social media sites and achieved top 10 status in Engagement and SOV within 9 months from launch.
- Retail Marketing -Develop retail marketing strategies for SEA with objective of optimising Logitech's brand visibility at retail.
- Public Relations - Develop PR strategies for SEA. Work with country teams and PR agencies to maixmise positive press/blogger coverage for Logitech.
- Spearhead local PR projects such as the customs in-ear monitor project for journalists and artistes in Singapore, for the Logitech UE category.