Work History

Work History

Marketing Account Executive

Valassis Canada (First Avenue - Canada))

- Accountable for the organization, management and flawless implementation of direct mail campaigns

- Performed business-to-consumer market research and analysis to expand existing customer base

- Involved with multichannel marketing for clients with annual budgets totaling of $1 million

- Accomplished results in consisted sales increases for clients

- Handled and resolved all customer complaints for the largest pharmacy company in Canada

- Executed various marketing strategies for retail, law enforcement, postal services and food chains

Jan 2008 - Mar 2011

ESL Instructor

Foreign Language English Academies

- Utilized teaching strategies which encouraged student  participation

- Responsible in enhancing the minds of 3rd-7th grade student through a solid curriculum

- Prepared and administered writing, speaking and grammar exams

- Conducted all interviews for potential students and decided their placement level 

- Supervised and assisted students for writing competitions 

- Counseled students through difficult academic problems 

- Developed and taught the TOEFL curriculum 

- Created a positive classroom environment 

May 2003 - Dec 2008

Account Services Supervisor

RCI Next Generation

- Supervised account coordinators 

- Worked closely with account managers to consult clients with human resource solutions

- Provided creative strategies for recruitment advertisements which provided successful results

- Built new and existing client relationships

- Generated revenue for the company through different selling techniques 

- Clientele base included: education, food service, retail, healthcare and telecommunication

May 2006 - Nov 2007

Account Manager

Bernard Hodes Group Inc.

- Co-developed and executed both national and local advertising campaigns through different media platforms

- Conducted market analysis to help guide new creative business

- Generated revenue for the company through different selling techniques 

- Provided necessary steps for preparing client annual budgets totaling over $2 million

- Developed solid budget and media plans

- Copy wrote and edited advertisement material  

- Clientele base included: hospitality, financial, engineering, education, retail and healthcare  

Sep 2000 - Nov 2000

Event Manager - Intern

Takin' Care of Bizness

- Spearheaded the launching of over 10 successful brand-building campaigns that resulted in a 50% revenue increase from the previous year 

- Accountable for every logistical element for different clients ranging from hospitality, retail, food service, sporting goods and liquor brands

- Negotiated contracts for Air Canada Centre and SkyDome for sporting and concert events 

- Responsible and managed all promotional events including trade shows and weddings

- Designed and utilized critical paths for important events

- Created and designed   monthly newsletter for upcoming events

Education

Education
Sep 1994 - Dec 1997

Bachelor of Arts

Lynn University

Skills

Skills

Core Competency

- Strategic Planning & Development - Sales & Negotiation - Social Media Enthusiast - Client Relationship Management   - Customer Problems & Resolution - Marketing Analysis   - MS Office & Adobe Applications - Competitive Product Positioning - Staff Training & Development