Summary

Marketing professional with a passion for start-ups and entrepreneurship. Focused on data driven & analytical approaches for the past 5 years.

Skilled in building strategic partnerships, as well as developing new techniques to promote business in innovative ways. I'm known for positive enthusiasm and hands-on team motivation. Always open to new acquaintances, so please reach out.

★Agile Marketing ★ Start-Ups ★ Team Leadership ★ Rapid Growth Environments ★

★Areas of Expertise:

Branding, social networking, social media presence, lead generation, email marketing programs, content marketing, a/b testing, landing page optimization, app store optimization, CRM, pay-per-click advertising, affiliate marketing, email content, tradeshow management, marketing automation, inbound marketing, website creation, graphic design, user experience, mobile engagement, consumer retention, user acquisition, lead nurturing, paid advertising, strategic partnerships, personal branding, project management, campaign development, calculating life time value, video production, blogging, content creation, sales collateral, ebooks, white papers, presentations, webinars, SEO, search rankings, conversion analysis, efficient sales funnels, and team management

★ Technical Proficiencies:

HubSpot, iContact, MailChimp, MailUp, WordPress, Adobe Creative Suite (Photoshop, Illustrator, InDesign etc), Final Cut, Zoho, Sugar, Insightly, Commission Junction, Microsoft Office Suite (PowerPoint, Excel etc), HootSuite, Google Analytics, Flurry, App Annie, Localytics, HTML, CSS, GoToWebinar,


★ "Social Good" Marketing Behaviors (Will Not Promote Black Hat, Spam, or Purchased Lists)

Work History

Work History
May 2014 - Feb 2015

Marketing Engagement Manager

Engage3

► Increased mobile app retention from 7% to 27%; email open rates from 4% to 24%
► Decreased marketing spend 75% while immensely increasing web and mobile traffic
► Developed and grew blog from 200 to over 18,000 monthly unique visitors
► Managed database systems designed to analyze & increase customer value
► Identified factors that influence & are predictive of customer behavior
► Lead strategic content marketing team

May 2013 - May 2014

Marketing and Onsite Director

Biotechnology Calendar, Inc.

► Implemented inbound marketing strategies that increased sales leads in excess of 5 fold
► Organized campaigns that decreased sales cycle from 60 days to less than 14 days
► Managed day of show operations at trade show events (25% increase in attendance)
► Designed, maintained, and managed HubSpot CMS
► Developed and implemented inbound marketing strategies including marketing automation
► Organized filming, editing, and post production of video and still images from all company events
► Implemented analytics for measuring ROI
► Coordinated social network brand

Oct 2011 - Aug 2012

Director of Marketing

Corporate Warriors

► Provided executive marketing coaching for Fortune 500 clients
► Managed iContact email marketing campaigns driven to increase sales
► Focus was using state-of-the-art technologies to maximize efficiency and profitability
► Other tasks included: providing social networking know-how, information technology support, graphic design, videography, photography, system networking, customer service, database management, and affiliate marketer support

Jul 2010 - Feb 2012

Graphic Artist

Ridgeline Entertainment

► Organized marketing collateral for Emmy Award winning producer, Doug Stanley (Deadliest Catch)
► Created "one-sheets" to provide visual aid to television script concepts
► Responsible for company website, social networking, and Final Cut video editing

Aug 2010 - Jul 2011

Marketing Coordinator

Recreditpair LLC

► Implemented custom CRM that expedited nation wide sales funnel
► Decreased client on boarding from five days to less than one
► Utilized graphic and media design skills for infomercial marketing campaigns
► Created infomercial, landing page, and email marketing campaigns to established clientele
► Designed graphics and advertisements from concept through completion
► Collaborated with clients to design website banners, infomercials, and other assets for marketing
► Provided software and general IT support

Jul 2007 - Jun 2008

Video Journalist (Intern)

KCRA 3 / Hearst Argyle

► Provided executive marketing coaching for Fortune 500 clients
► Managed iContact email marketing campaigns driven to increase sales
► Focus was using state-of-the-art technologies to maximize efficiency and profitability
► Other tasks included: providing social networking know-how, information technology support, graphic design, videography, photography, system networking, customer service, database management, and affiliate marketer support

Education

Education
Aug 2008 - Present

Sierra College

Currently pursuing CSU Transfer Requirments

Portfolio