Summary

An 18-year Digital, Technology, and Marketing professional with CIO, EVP, and CTO from  startups to big brands. Seeking larger-scale growth opportunities with a strong team of people and wizards in the Digital and Technology realm.

HIGHTLIGHTS

  • 18 years of development in Digital, Technology and Marketing for products and services.
  • 15 years of managing development, creative, product and account management teams.
  • Started a consulting agency that provided technology expertise, development execution and product management of projects for Dell Computers for 6 years. Solution provider for application, database and marketing development.
  • Cofounded a Digital Full Service Agency in San Diego 2005, served as General Manager and EVP, sold in 2010.
  • Serve as an advisor for startups and brands for eCommerce, Digital Marketing and Technology development.
  • In 2014 focused on giving back, advised Social Good startups on Digital and Technology tactics throughout the year.

Work History

Work History

Chief Motivator & Digital Officer

Digital Boss Agency
Aug 2010 - Present
  • Run a collective of advisors, we advise clients on Digital, Product, Marketing strategy, including execution. With our extended network of partners and agencies, we’re able to reach out to the best resources to get the job done, thus putting the best "Digital Boss" within a project.
  • Over the years we've supported and deployed eCommerce, marketing solutions and technical operations for NASCAR, F1, INDY 500, NFL teams, Qualcomm, Pixar and PGA.
  • Support startups for technical sustainably, eCommerce, business planning for product growth and execution.

Chief Motivator & Digital Officer

Digital Boss Agency
Aug 2010 - Present
  • Oversee a collective of advisors, we advise clients on Digital, Product, Marketing strategy, including execution. With our extended network of partners and agencies, we’re able to reach out to the best resources to get the job done, thus putting the best "Digital Boss" within a project.
  • Over the years we've supported and deployed eCommerce, marketing solutions and technical operations for NASCAR, F1, INDY 500, NFL teams, Qualcomm, Pixar and PGA.
  • Support startups for technical sustainably, eCommerce, business planning for product growth and execution.

Chief Information Officer / Digital Advisor

FanVision (RSE Ventures)
Jul 2010 - Oct 2013
  • Advised FanVision on Digital architecture, product development and strategic growth of platform and service.
  • Oversaw development teams, creative teams and external agencies for digital deliverables.
  • Grew infrastructure from one sport F1, to NASCAR, INDY 500, 12 NFL teams, US Open, and PGA events.
  • Deployed new eCommerce platform to support worldwide purchases and cross-sport, with fulfillment and B2B communication.
  • Deployed mobile Point-of-Sale systems to work with different vending partners and international sales.
  • Bridged the gap between IT and the business through solutions benefiting both the consumer and our business partners. Formulated strategic goals for growth and costumer acquisition.
  • Deployed CRM and marketing solutions, including integration with  third parties for distribution and activation of service.
  • Brand evangelist to represent the service and technology at events such as NASCAR races, F1 races, NFL games, and CES.
  • Set IT budgets and set goals for company growth and sustainability for operations.
  • FanVision is a Stephen Ross company, owner of Miami Dolphins, Related Companies and Equinox. Able to execute new product ideas and technologies in these other properties to track consumer response of new technologies.

Chief Information Officer / Digital Advisor

FanVision (RSE Ventures)
Jul 2010 - Oct 2013
  • Advised FanVision on Digital architecture, product development and strategic growth of platform and service. A mobile video platform that distributes in-venue broadcasts to mobile apps and specific hardware devices. 
  • Oversaw development teams, creative teams and external agencies for digital and technology deliverables.
  • Grew infrastructure from one sport F1, to NASCAR, INDY 500, 12 NFL teams, US Open, and PGA events.
  • Deployed new eCommerce platform to support worldwide purchases and cross-sport, with fulfillment and B2B communication.
  • Deployed mobile Point-of-Sale systems to work with different vending partners and international sales.
  • Bridged the gap between IT and the business through solutions benefiting both the consumer and our business partners. Formulated strategic goals for growth and costumer acquisition.
  • Deployed CRM and marketing solutions, including integration with  third parties for distribution and activation of service.
  • Brand evangelist to represent the service and technology at events such as NASCAR races, F1 races, NFL games, and CES.
  • Set IT budgets and set goals for company growth and sustainability for operations.
  • FanVision is a Stephen Ross company, owner of Miami Dolphins, Related Companies and Equinox. Able to execute new product ideas and technologies in these other properties to track consumer response of new technologies.

Programmer / Program Analyst III

Dell Computers
Nov 1997 - Sep 2000
  • Design / Develop customer facing web products and services for Dell.com, Support.Dell.com and  intranet applications. Dell.com was the largest highest transactional website in the world at that time.
  • Design and Build databases and reporting cubes to support web applications and executive staff.
  • Administrator of web and database servers for dev and production.
  • Received the Vice President's Award, which were awarded twice a year at the company.

Chief Digital Officer & Motivator

Digital Boss Agency
Aug 2010 - Present
  • Advise clients on Digital, Product, Marketing strategy and execution, and with our extended network of partners and agencies, we’re able to reach out to the best resources to get the job done, thus putting the best "Digital Boss" within a project.
  • Over the years we've supported and deployed eCommerce, marketing solutions and technical operations for NASCAR, F1, INDY 500, NFL teams, Qualcomm, Pixar and PGA.
  • Support startups for technical sustainably, eCommerce, business planning for product growth and execution.

Digital Advisor & CIO

FanVision (RSE Ventures)
Jul 2010 - Oct 2013
  • Advised FanVision on Digital architecture, product development and strategic growth of platform and service.
  • Oversaw development teams, creative teams and external agencies for digital deliverables.
  • Grew infrastructure from one sport F1, to NASCAR, INDY 500, 12 NFL teams, US Open, and PGA events.
  • Deployed new eCommerce platform to support worldwide purchases and cross-sport.
  • Deployed a secure transaction environment for online sales, fulfillment and B2B communication.
  • Deployed mobile Point-of-Sale systems to work with different vending partners and international sales.
  • Bridged the gap between IT and the business through solutions benefiting both the consumer and our business partners. Formulated strategic goals for growth and costumer acquisition.
  • Deployed new eCommerce, marketing solutions and technical operations to work with different third parties for distribution and activation of service
  • Brand evangelist to represent the service and technology at events such as NASCAR races, F1 races, NFL games, and CES.
  • Set IT budgets and set goals for company growth and sustainability for operations.
  • FanVision is a Stephen Ross company, owner of Miami Dolphins, Related Companies and Equinox. Able to execute new product ideas and technologies in these other properties to track consumer response of new technologies.

Managing Director, EVP of Interactive and Technology

JHG (Sold to Goble & Associates in 2010)
Jan 2006 - Jul 2010
  • Cofounded the Digital Full Service Agency in San Diego, served as General Manager and EVP of Technology, sold in 2010.
  • Managed client business and strategy for solutions, including the production and creation of technology and digital solutions for clients created by staff.
  • Accountable for all client interactive projects, budgets and final execution.
  • Grew company to 50 people. Managed 30 staff members, including all client production teams (development, creative, and account management).
  • Set IT budgets and set goals for company growth and sustainability for operations.
  • Provided project requirements and estimates guidance to supporting internal teams to allow production managers to build proposals, timelines and to avoid scope creep.
  • Provided strategic support to clients with digital strategy, creative campaigns, product development and  marketing tactics.
  • Sample clients: Comcast / Disney / Buzztime / Yahoo Sports / Rogers Communications / JVC / Volcomm / Qualcomm / FLO TV / NBC / NFL

Software Architect / Product Advisor

Dell Computers
Jan 2000 - Jan 2006
  • Provided technology-consulting support for Dell Computers for 6 years as a solution provider for web application design, product development, eCommerce buy-flow/reporting and data mart development.
  • Trusted to evaluate tools and applications for clients to meet both consumer-facing and internal needs based on in-depth knowledge of clients’ high-level strategic goals and industry.
  • Deployed new search engine for Support.Dell.com and forums
  • Manage team of developers to implement medium to large-scale online applications from support to eCommerce.
  • Developed custom applications using ASP.NET, SQL Server, Oracle, Tandem, Java and Open Source technologies.
  • Designed and built databases and cubes with over 1B million rows weekly of data to support web applications and worldwide reporting systems for Dell Computers.
  • Worked with internal groups like Dell IT, Logistics, Tech Support, Dell Home Sales, Product Group, Product Group IT, Product Group Finance and Dell Home Sales Finance
  • Deploy programs and implemented processes by developing client/server tools, reporting data marts and web applications to automate/revamp old processes to meet the needs of customer growth.

Programmer / Program Analyst III

Dell Computers
Nov 1997 - Sep 2000
  • Design / Develop customer facing web products and services for Dell.com, Support.Dell.com and  intranet applications. Dell.com was the largest highest transactional website in the world at that time.
  • Design and Build databases and reporting cubes to support web applications and executive staff.
  • Administrator of web and database servers.
  • Received the Vice President's Award, which were awarded twice a year at the company.

eCommerce Experience

  • Worked at Dell as developer within the Online division, which was the largest consumer transactional site in the world at that time.
  • As an outside advisor for Dell, continued to manage projects focused on efficiencies for shopping experiences, conversion optimization and product Failure & Analysis of product sold online.
  • Managed team that built  eCommerce store for Qualcomm's FLOTV segment, later purchased by AT&T.
  • Managed teams and agencies at FanVision that built new eCommerce store that supported F1, NFL, NASCAR, etc sport sales, including B2B fulfillment and consumer shipping.  CRM integration with platform Marketo for marketing automation and emails.
  • Built Eskuche Headphones buy flow eCommerce flows and fulfillment to Apple distributors and Best Buy stores, including Hubspot, for marketing automation and emails.
  • Served as an advisor for Comcast.com for their buy flow optimization and customer segmentation.

Platforms / Frameworks

Apache, Hadoop, IIS, ASP.NET, SQL Server, MySQL, PostgreSQL, Cassandra, AWS, Rackspace, Google App Engine, Google Search Appliance, Git, Oracle, Linux.

Working knowledge Languages:  C#, Java, PHP, SQL, Ruby, Python.

Marketing & CRM Platforms: Marketo, Hubspot, Salesforce, Google Analytics, Google Adwords, Rocket Fuel, Mailchimp, ExactTarget. 

eCommerce Platforms: Magento, Drupal Commerce, WooCommerce,  IBM WebSphere, GSI Commerce.

Volunteer Experience & Causes

Advisor

Pixar.com

FanVision

Yahoo Fantasy Sports