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Personal Profile

Experienced in Social Media Management and Digital Content Marketing. Currently working within Human Resources with an Event Security & Crowd Management Focus - Previous Roles Creating & Managing Complete Digital Advertising & Public Relations Campaigns


Employment History

May 2018November 2018

HR & Event Administration Assistant

Specialized Security

Providing Administrative and Human Resources functional support across the festival and events season. Optimising recruitment and screening processes, administrating the deployment of security and stewards on site at events, collating data and reports for festival organisers and our organisation. Assisting with the planning and logistics of the security operations of stages, response teams and campsites. Utilising knowledge of event management at major sporting events to streamline processes and provide new insight into staff related issues. Creating and managing social media platforms and content - using knowledge of marketing principles to work closely with festival organisers to actively engage with festival customers and potential new staff members. Developing digital marketing and recruitment opportunities and implementing other digital initiatives across the business.  

August 2017March 2018

Social Media & PR Executive

Pagazzi Lighting LTD

Responsible for the planning and implementation of social media, email marketing and public relations based communications with additional customer service responsibilities. I developed digital initiatives to develop follower acquisition and increase engagement with our products. Through the implementation of a clear and structured weekly and monthly content plan, as well as influencer marketing campaigns and paid digital marketing campaigns, I helped to communicate the brand identity to new leads, and convert these into sales. Traditional media public relations and advertising efforts focussed on high end features of our products, and I was responsible for the execution of a number of product photo shoots. I gained coverage for the company in magazines such as Homes & Interiors Scotland and Good Homes Magazine as well as many online publications with strong SEO backlinks. I developed my skills in e-commerce focussed digital content further, and helped to generate new leads, engage our customers and create a clear connection between stores and the online brand identity. 

September 2016August 2017

Social Media & Web Content Coordinator

Tiso Group LTD

After creating an integrated social media strategy, I worked toward implementing key ideas through online digital content in order to increase brand awareness, create engaging campaigns and marketing material and help to increase the commercial value of social networks by reaching new audiences. Creating video, graphic and copy based content to actively target the current online database. Working with suppliers and online influencers, I developed graphic, video and copy to expand organic reach on social and search platforms . My biggest achievement during my time with Tiso was helping to share the story of Mollie Hughes, the youngest woman in the world to summit Mount Everest from both the North and South sides in May 2017. Working closely with some of the biggest outdoor brands from around the world, I have had the opportunity to develop PR and outreach projects that have exceeded the expected outcomes and built on the application of social channels for customer service and customer engagement activities.

May 2015February 2016

Research & Digital Media Intern

Scottish Gymnastics

Responsible for researching and creating a digital visual marketing project in line with the organisation's corporate communications strategy for their 125th Anniversary. I took the lead on researching and collating archive data, developing concepts and proposals for a short digital documentary, creating proposal documents and pitching to members of the board, highlighting key areas of research and engagement, production processes, budget requirements and limitations. I co-ordinated all information between involved parties and ensured the professional completion of all stages of the production planning process within tight timescales. I also took the lead role in the production, including managing the entire filming and editing process, liaising with volunteers and external partners, social media engagement, content development, copy-writing, website management and managing schedules and contacts. I was also assisting with any associated administrative duties and the awards dinner event production process.

Dec 2014June 2016

Brand Associate (Digital Sales)

Adidas EU

Responsible for engaging in conversation with customers and clients online - aiming to convert my experience and product knowledge into sales. I was responsible for answering queries about Adidas products and policies throughout Europe as part of a UK based team of Brand Associates, managed centrally by Adidas EU Co-ordinators. I received training to develop skills in digital consumer engagement tactics including SEO content development, and by progressing through the development process, I was responsible for personal scheduling and target achievement, managing my shift patterns with peak periods. As a customer facing role, I continued to use my exceptional customer service skills gained from four years in retail to achieve sales and build customer relationships for future sales. This role also allowed me to explore practical applications of social marketing and has provided the opportunity to partake in extensive training in brand loyalty creation and maintenance.

Volunteering Experience

Army Cadet Force - Cadet Corporal (2006-2012)

Glasgow 2014 Commonwealth Games - Press Operations Team Leader & Opening Ceremony Cast Member

Great North Run Million Ceremony - Performance Team Leader

IPC Swimming World Championships (Glasgow) - Results Distribution Manager

Glasgow Caledonian University Trampoline Club - Club President / Coach / Competition Coordinator

World Gymnastics Championships (Glasgow) - Functions & Media Liaison Officer  

European Championships 2018 - Time Trial - Security Staff Coordinator                                    



BA (Hons) Media & Communication

Glasgow Caledonian University

First Class Honours

Runner Up - Best Practical Portfolio Project & Student Of The Year Nominee


SQA Advanced Highers & Highers

The Nicolson Institute, Stornoway

Advanced Highers & Highers - Grades A-C 

Professional Skills

Academic Study / Experience Based Skills

Social Media Management. Digital Copy Writing & SEO Planning. Artwork Creation. Social Media Strategy Creation. Filming & Video Production, Radio & Voice Over Recording, AVID Media Composer & Premiere Pro Video Editing, Talent Liaison, Finance Management & Budgeting, Administration, Stills Photography, Script-Writing, Journalism & Press Releases, Events Co-ordination, Visual Merchandising, Customer Service, Sales, Press Conference Management, Scheduling, Public Presentations & Event Hosting, Client Briefing, Microsoft Office Suite, Adobe Creative Suite, Press Liaison, Marketing, Consumer Engagement, Leadership, Team Management.

Certificates & Licences

Full Clean Driving Licence. 

SIA Licence for Door Supervision

Emergency First Aid At Work

Basic Scottish Disclosure Certificate / CRB Check - August 2018

Student Leaders Programme (Advanced Level) - Glasgow Caledonian University - Distinction

Ringing Training Permit - British Trust For Ornithology (Species Handling, Capturing, Monitoring & Biometric Data Collection)

Currently Working Towards:  UKCC Level 1 Trampoline Coaching - Scottish Gymnastics