Download PDF

Jacob L. Brydon

Curriculum Vitae

Personal Profile

I am a digital content marketing professional with two years experience in e-commerce focused content creation, email campaign project management, events coordination, customer service and social media management. I have worked within a variety of media, cultural, sports based or retail sales environments over the last few years and I am now in the process of taking the next step in my professional career.

Employment History

August 2017March 2018

Social Media & PR Executive

Pagazzi Lighting LTD

I was responsible for the planning and implementation of social media, email marketing and public relations based communications and customer service in this role. I developed digital initiatives to develop follower acquisition and increase engagement with our products. Through the development of a clear and structured weekly and monthly content plan, as well as influencer marketing campaigns and paid digital marketing campaigns, I helped to communicate the brand identity to new leads, and convert these into sales. Traditional media public relations and advertising efforts focussed on high end features of our products, and I have been responsible for the execution of a number of product photo shoots. I gained coverage for the company in magazines such as Homes & Interiors Scotland and Good Homes Magazine as well as many online publications with strong SEO backlinks. I developed my skills in e-commerce focussed digital content further, and helped to generate new leads, engage our customers and create a clear connection between stores and the online brand identity. 

September 2016August 2017

Social Media & Web Content Coordinator

Tiso Group LTD

After creating a social media strategy, I worked toward implementing key ideas through online digital content in order to increase brand awareness, create engaging campaigns and marketing material and help to increase the commercial value of social networks by reaching new audiences and creating video, graphic and copy based content to actively target the current online database. Working with suppliers and online influencers, I developed graphic, video and copy to expand organic reach on social and search platforms . My biggest achievement during my time here was helping to share the story of Mollie Hughes, the youngest woman in the world to summit Mount Everest from both the North and South sides in May 2017. Working closely with some of the biggest outdoor brands from around the world, I have had the opportunity to develop PR and outreach projects that have exceeded the expected outcomes and built on customer service and customer engagement activities.

Dec 2014June 2016

Brand Associate (Digital Sales)

Adidas EU

In this role I was responsible for engaging in conversation with customers and clients individually online - aiming to convert my experience and product knowledge into sales. I was responsible for answering queries about Adidas products and policies throughout Europe as part of a UK based team of Brand Associates, managed centrally by Adidas EU Co-ordinators. I received training to develop skills in digital consumer engagement tactics including SEO content development, and by progressing through the development process, I was responsible for personal scheduling and target achievement, managing my shift patterns with peak periods. As a customer facing role, I continued to use my exceptional customer service skills gained from four years in retail to achieve sales and build customer relationships for future sales. This role also allowed me to explore practical applications of social marketing and has provided the opportunity to partake in extensive training in brand loyalty creation and maintenance.

May 2015February 2016

Research & Digital Media Intern

Scottish Gymnastics

 I was responsible for researching and creating a digital visual marketing project in line with the organisation's corporate communications strategy for their 125th Anniversary. I took the lead on researching and collating archive data, developing concepts and proposals for a short digital documentary, creating proposal documents and pitching to members of the board, highlighting key areas of research and engagement, production processes, budget requirements and limitations. I co-ordinated all information between involved parties and ensured the professional completion of all stages of the production planning process within tight timescales. I also took the lead role in the production, including managing the entire filming and editing process, liaising with volunteers and external partners, social media engagement, content development, copy-writing, website management and managing schedules and contacts. I was also assisting with any associated administrative duties and the awards dinner event production process.

Volunteering Experience

Army Cadet Force - Member & Junior Cadet Training Instructor

Glasgow 2014 Commonwealth Games - Press Operations Team Leader & Opening Ceremony Cast Member

Great North Run Million Ceremony - Performance Team Leader

IPC Swimming World Championships (Glasgow) - Results Distribution Manager

Glasgow Caledonian University Trampoline Club - Club President / Coach / Competition Coordinator

World Gymnastics Championships (Glasgow) - Functions & Media Liaison Officer  

                                     

Education

20122016

BA (Hons) Media & Communication

Glasgow Caledonian University

First Class Honours

Runner Up - Best Practical Portfolio Project & Student Of The Year Nominee

20082012

SQA Advanced Highers & Highers

The Nicolson Institute, Stornoway

Advanced Highers & Highers - Grades A-C (Details Available On Request)

Professional Skills

Academic Study / Experience Based Skills

Social Media Management. Digital Copy Writing & SEO Planning. Artwork Creation. Social Media Strategy Creation. Filming & Video Production, Radio & Voice Over Recording, AVID Media Composer & Premiere Pro Video Editing, Talent Liaison, Finance Management & Budgeting, Administration, Stills Photography, Script-Writing, Journalism & Press Releases, Events Co-ordination, Visual Merchandising, Customer Service, Sales, Press Conference Management, Scheduling, Public Presentations & Event Hosting, Client Briefing, Microsoft Office Suite, Adobe Creative Suite, Press Liaison, Marketing, Consumer Engagement, Leadership, Team Management.

Certificates & Licences

Full Clean Driving Licence. 

Basic Scottish Disclosure Certificate / CRB Check - March 2016.

Student Leaders Programme (Advanced Level) - Glasgow Caledonian University - Distinction. 

Ringing Training Permit - British Trust For Ornithology (Species Handling, Capturing, Monitoring & Biometric Data Collection).

Currently Working Towards:  UKCC Level 1 Trampoline Coaching - Scottish Gymnastics