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Personal Profile

I am a media and communications professional with experience in digital content creation, project management, events and social media campaign co-ordination. I am currently based in West Lothian after moving from the Isle of Lewis a few years ago to begin my studies. I completed my bachelor's degree at Glasgow Caledonian University with first class honours in June 2016. I have extensive experience in a number of professional roles within a variety of media, cultural, sports based or retail sales environments and I am now in the process of seeking employment opportunities with a media production, events co-ordination or marketing focus, based within Scotland or further afield.

Employment History

May 2015February 2016

Research & Digital Media Production Management Intern (Portfolio Available)

Scottish Gymnastics

I was successful in gaining an independent work placement within the marketing team at the national governing body for Scottish Gymnastics in order to help them develop digital media content to celebrate 125 years of the association's history. I was responsible for researching and creating a digital visual marketing project in line with the organisation's corporate communications strategy, and alongside a number of additional engagement activities within the anniversary year including an awards dinner and the publication of historical archive research. I was responsible for researching and collating archive data and external academic information, developing concepts and proposals for a short digital documentary, creating proposal documents and pitching, highlighting key areas of research and engagement, production processes, budget requirements and limitations, coordinating all information between involved parties and ensuring the professional completion of all stages of the production planning process within tight timescales and to strict budgets. From this, I took the lead role in the production side of the process including managing the entire filming and editing process,  liaising with volunteers and external partners,  practical camera work and editing content, social media engagement activities, content development, copy-writing in both short and long content, website management and development and managing schedules and contacts, associated administrative duties as well as assisting with the awards dinner production process. I also gained training in website analytics and social media engagement measuring, as well as working at the world championships in October 2015 on behalf of the organisation. 

Dec 2014June 2016

Brand Associate (Digital Sales)

Adidas EU

In this role I was responsible for engaging in conversation with customers and clients, both individually online and through client meetings aiming to convert experience and knowledge into sales. The primary role was aimed at sales and marketing to consumers through the Adidas UK website, utilising the company's e-commerce structure. I was responsible for answering queries about Adidas products and policies throughout Europe as part of a UK based team of Brand Associates, managed centrally by Adidas EU Co-ordinators. I received training to develop skills in digital consumer engagement tactics including SEO content development and by progressing through a selection process, I was responsible for personal scheduling and target achievement, managing my shift patterns with peak periods. The second area of the role was to ensure that I presented the brand in a positive manner at all times across my personal digital media platforms, by creating photographic marketing and short copy content for my own social media profiles, using provided marketing samples and images. As a customer facing role, I continued to use my exceptional customer service skills and experience to achieve sales and build customer relationships for future sales for the company. This role also allowed me to explore practical applications of social marketing and has provided the opportunity to partake in extensive training in consumer engagement and brand loyalty creation and maintenance.

Nov 2012Present

Sales Assistant

Next Retail Ltd

After starting with the company in a temporary sales role during the peak christmas trade period, I was made a permanent member of the team and transferred to a more local store. In this role, I have gained experience in various roles between delivery and salesfloor departments and by completing an extensive  training programme, I have gained a number of skills essential to improving productivity and sales in the store such as; Visual Merchandising, Replenishment, Marketing, Personal Service & Leadership. I continue to provide customer service well above the high standards that the company aim to achieve in all stores, receiving compliments from customers themselves and senior management teams on a number of occasions. I currently have additional responsibilities as a "Team Coach", an opportunity and role that allows me to pass on my knowledge through the training of new members of staff - aiming to create a positive and successful working environment and ensuring that staff can continue the high standards of service and sales that our store achieve on a regular basis. I have also been trained in additional finance, banking and administration processes in the store to aid the senior management team when they require support.

Volunteering Experiences / Credits

November 2006 - June 2012     Army Cadet Force - Member & Junior Cadet Training Instructor

May 2014 - August 2014              Glasgow 2014 Commonwealth Games - Press Operations Team Leader & Opening Ceremony Cast Member

September 2014                            Great North Run Million Ceremony - Performance Team Leader

June 2015                                         IPC Swimming World Championships (Glasgow) - Results Distribution Manager

September 2015 - June 2016    Glasgow Caledonian University Trampoline Club - Club President

October 2015                                  World Gymnastics Championships (Glasgow) - Functions & Media Liaison Officer  

September 2014 - Present         Mad Dog Casting - Supporting Artist / Featured Artist/ Production Runner




BA (Hons) Media & Communication

Glasgow Caledonian University

First Class Honours

Runner Up - Best Practical Portfolio Project & Student Of The Year Nominee


SQA Advanced Highers & Highers

The Nicolson Institute, Stornoway

Advanced Higher English - B

Higher Classical Studies - A

Higher Media Studies - B

Higher Graphic Communication - B

Higher Modern Studies - B

Higher Maths - C

Professional Skills

Academic Study / Experience Based Skills

Social Media Management. Digital Copy Writing. Filming & Video Production for Television, Radio & Voice Over Recording, AVID Media Composer & Video Editing, Stage Management, Personal Supporting Artist / Extra Performance, Talent Liaison, Print & Digital Copy Content Production, Social Media Management, Finance Management & Budgeting, Purchase Orders & Administration, Stills Photography, Script-Writing, Journalism & Press Releases, Events Co-ordination, Event Management, Visual Merchandising, Customer Service, Sales, Event Planning, Press Conference Management, Scheduling, Public Presentations & Event Hosting, Client Briefing / Pitching, Microsoft Office Suite, Adobe Creative Suite, Press Liaison, Marketing, Consumer Engagement, Leadership, Team Management.

Certificates & Licenses

Emergency First Aid - British Heart Foundation - Valid Until February 2017

Basic Scottish Disclosure Certificate / CRB Check - March 2016

Student Leaders Programme (Advanced Level) - Glasgow Caledonian University - Distinction 

Ringing Training Permit - British Trust For Ornithology (Species Handling, Capturing, Monitoring & Biometric Data Collection)

Currently Working Towards:  UKCC Level 1 Trampoline Coaching - Scottish Gymnastics

                                                          SSS Trampoline Gymnastics Judging  / Officiating Course

Professional References

Michael O'Donnell - Previous Marketing Manager (Scottish Gymnastics) - 07845603974

Emma Ness - Store Manager (Next, Edinburgh Princes Street) - 01312251960

Ken Garner - Academic Adviser (Practical Portfolio) -    01413313000