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Personal Profile

I am a digital content and social media professional with around two years experience in digital content creation and reporting, project management, events coordination and social media campaign management. I have worked within a variety of media, cultural, sports based or retail sales environments and I am now in the process of taking the next step in my professional career.

Employment History

September 2016Present

Social Media & Web Content Coordinator

Tiso Group LTD

After creating a social media strategy last year, I have been working toward implementing key ideas through online digital content in order to increase brand awareness, create engaging campaigns and marketing material and help to increase the commercial value of social networks by reaching new audiences and creating video, graphic and copy based content to actively target our current online database. This role has offered me opportunities to develop my own skills in; graphic design and photoshop, video production, campaign planning and implementation, content scheduling and budgeting, SEO & AdWords, working with online influencers and bloggers and working to support charities such as the Polar Academy and helping to share the story of the youngest woman in the world to summit Mount Everest from both the north and south sides in May 2017. Working closely with some of the biggest outdoor brands from around the world, I have had the opportunity to develop PR and outreach projects that have exceeded the expected outcomes. 

Dec 2014June 2016

Brand Associate (Digital Sales)

Adidas EU

In this role I was responsible for engaging in conversation with customers and clients, both individually online aiming to convert experience and knowledge into sales. The primary role was aimed at sales and marketing to consumers through the Adidas UK website, utilising the company's e-commerce structure. I was responsible for answering queries about Adidas products and policies throughout Europe as part of a UK based team of Brand Associates, managed centrally by Adidas EU Co-ordinators. I received training to develop skills in digital consumer engagement tactics including SEO content development and by progressing through a selection process, I was responsible for personal scheduling and target achievement, managing my shift patterns with peak periods. By creating photographic marketing and short copy content for my own social media profiles, using provided marketing samples and images, I aimed to positively promote the brand. As a customer facing role, I continued to use my exceptional customer service skills gained from four years in retail to achieve sales and build customer relationships for future sales for the company. This role also allowed me to explore practical applications of social marketing and has provided the opportunity to partake in extensive training in consumer engagement and brand loyalty creation and maintenance.

May 2015February 2016

Research & Digital Media Production Management Intern (Portfolio Available)

Scottish Gymnastics

I was successful in gaining an independent work placement within the marketing team at the national governing body for Scottish Gymnastics in order to help them develop digital media content to celebrate 125 years of the association's history. I was responsible for researching and creating a digital visual marketing project in line with the organisation's corporate communications strategy, alongside a number of additional engagement activities within the anniversary year including an awards dinner and the publication of historical archive research. I was responsible for researching and collating archive data and external academic information, developing concepts and proposals for a short digital documentary, creating proposal documents and pitching, highlighting key areas of research and engagement, production processes, budget requirements and limitations, coordinating all information between involved parties and ensuring the professional completion of all stages of the production planning process within tight timescales and to strict budgets. From this, I took the lead role in the production side of the process including managing the entire filming and editing process, liaising with volunteers and external partners,  practical camera work and editing content, social media engagement activities, content development, copy-writing in both short and long form content, website management and development and managing schedules and contacts, associated administrative duties as well as assisting with the awards dinner production process.

Volunteering Experiences / Credits

Army Cadet Force - Member & Junior Cadet Training Instructor

Glasgow 2014 Commonwealth Games - Press Operations Team Leader & Opening Ceremony Cast Member

Great North Run Million Ceremony - Performance Team Leader

IPC Swimming World Championships (Glasgow) - Results Distribution Manager

Glasgow Caledonian University Trampoline Club - Club President

World Gymnastics Championships (Glasgow) - Functions & Media Liaison Officer  

                                     

Education

20122016

BA (Hons) Media & Communication

Glasgow Caledonian University

First Class Honours

Runner Up - Best Practical Portfolio Project & Student Of The Year Nominee

20082012

SQA Advanced Highers & Highers

The Nicolson Institute, Stornoway

Advanced Highers & Highers - Grades A-C (Details Available On Request)

Professional Skills

Academic Study / Experience Based Skills

Social Media Management. Digital Copy Writing & SEO Planning. Artwork Creation. Social Media Strategy Creation. Filming & Video Production, Radio & Voice Over Recording, AVID Media Composer & Premiere Pro Video Editing, Talent Liaison, Finance Management & Budgeting, Administration, Stills Photography, Script-Writing, Journalism & Press Releases, Events Co-ordination, Visual Merchandising, Customer Service, Sales, Press Conference Management, Scheduling, Public Presentations & Event Hosting, Client Briefing, Microsoft Office Suite, Adobe Creative Suite, Press Liaison, Marketing, Consumer Engagement, Leadership, Team Management.

Certificates & Licences

Full Clean Driving Licence. 

Basic Scottish Disclosure Certificate / CRB Check - March 2016.

Student Leaders Programme (Advanced Level) - Glasgow Caledonian University - Distinction. 

Ringing Training Permit - British Trust For Ornithology (Species Handling, Capturing, Monitoring & Biometric Data Collection).

Currently Working Towards:  UKCC Level 1 Trampoline Coaching - Scottish Gymnastics

Professional References

Jane Armour - Head of Multichannel - Tiso Group LTD - Jane.Armour@tiso.co.uk - 01315549101

Lara Gregson - HR Manager - Scottish Gymnastics - Lara.Gregson@scottishgymnastics.org