Vice President - Database Marketing Services
Citicorp POS Information Services
Developed and sold information products and services that accessed Citicorp’s supermarket purchase behavior database to senior marketing executives at packaged goods manufacturers. Products included advertising/promotion evaluation services, targeted direct mail cooperative coupon programs and purchase behavior lists. Responsibilities included product development, consultative selling, relationship management, proposal writing, panel data analyses and client presentations.
• Developed a unique service that gave packaged goods manufacturers the ability to quantify the results of their direct marketing programs in terms of incremental volume, trial, repeat purchasing, purchase frequency, ROI and identification of profitable customer segments.