Summary

14+ years of PR/media-relations, strategic product release planning, and Online Marketing experience within the Hi-Tech and software industry. 

Work History

Work History
Feb 2003 - Present

Marketing Ops Director

Business Applications Performance
  • Increased Sales through streamline marketing operations with identical amount of resources. Sales increased close to 70%, unit volume on US orders up 40-50%. BAPCo membership grew over 20%. Recruited 3 new industry corporations: SanDisk, Seagate, and Samsung.
  • Successfully negotiated royalty and royalty-free software license agreements with every major independent software vendor (ISV). Reviewed drafts, resolved license issues, and drove timetable.
  • Spearheaded new “auto configuration” tool concept which resulted in a 45% decrease in technical support calls and support emails.
  • Increased Page Rank from 0 to 5/10. Built high-quality links to over 120. Yearly visitor – monthly rate up 774%. Average stay year-over-year up 152%. Traffic Rank 3 months up 20,912. Results: 300% Revenue Growth Year-Over-Year.
  • Introduced successful “Blogger Relations” program going directly to the online community and driving the company’s story. Monitored brand image through blogs and social networks in which the BAPCo brand & media sentiment were positively enhanced.
  • Implemented new PR best practices, including using visual and social media in releases. Leveraged new online social marketing tools such Twitter, Digg, and YouTube.
  • Worked personally (media relations) with PC reviewers and mainstream media which resulted in zero ‘negative’ press articles in 2008.
Aug 1998 - Feb 2003

Operations Manager

BAPCo
  • Wrote, designed (SEO/SEM) and produced website template and e-commerce engine. Results: 90% sales automated through company website. Increased profit margins, traffic, conversions, and customer satisfaction.
  • Established new production facility and process’s that reduced DVD software manufacturing costs by 35% and software fulfillment costs by 30%.
  • Designed and development product packaging including artwork, box form factor, and shrink-wrap in-house.
  • Trained employees in technical support, customer relationships, and new automated bug tracking software (bugzilla).
  • Wrote jargon-free marketing collateral which reduced press and customer support calls and email by 40%.
Jan 1996 - Aug 1996

Media Relations

BAPCo
  • Developed global PR strategy and launched 5 software product releases.
  • Increased media coverage by 30% and maintained positive relationships with press, analysts, and online review sites. Monitored website & magazine product reviews to ensure PR message consistency.
  • Established media goals, objectives and strategies within corporate budget.
Oct 1993 - Jan 1996

Administrator

BAPCo
  • Executed daily operations such as customer service calls and technical support incident reports.
  • Processed membership applications, NDA's, consulting agreements, and reseller contracts.
  • Drove software shipping, receiving, & distribution.
  • Inspected software for defects and notified manager and outsourced manufacturer for resolution.
  • Maintained inventory, personnel, supplies and shipping records. Requisitioned supplies.
  • Responded to email and telephone requests for product information.

Education

Education

BA

University of California, San Diego

U.S. News and World Report ranks UC San Diego as 7th best public university in the nation, and 35th among the nation’s top 50 universities. U.S. News also ranks UC San Diego 14th among national universities in the category of “Up and Coming Schools.”

Skills

Skills

Dreamweaver

Hybrid WYSIWYG and code-based web design and development application.

WebTrends

Omniture

Bugzilla

WebSite Dev CSS XML

FTP FileZilla

Microsoft OfficeLive Meeting

WordPress & Movable Type

Blog Platforms

ACT!

HTML Microsoft Expression Web

Ruby on Rails

Adobe Acrobat, Photoshop, Elements

MS-Office

Certifications

Certifications

Marketing

UC-Santa Cruz