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Work experience

Jan 2004Present

FREELANCE

Business Development and Communication Freelancer (June 2005 – present)(Clients: WCM, Peninsula Beverly Hills Spa, Four Seasons Chicago Spa, Signature Body & Mind Solutions)

  • Diagnose client needs and design a project approach in collaboration with client partners.
  • Maintains leadership knowledge of relevant planning and execution processes; serves as a knowledge resource to other group members; develops business plans to determine feasibility of new spa concepts;  location research; identify target market, suggest retail, create brand strategy, formulate cash flow projections, and analyze potential; manages Web 2.0 strategy.
  • Clearly communicates concepts with excellent writing and speaking skills; effectively promotes company products through presentations at various venues including trade shows/conferences; authored editorial articles for spa industry publications such as Pulse and Medical Spa Business Journal.

Marketing Project Manager - contract, Chicago, IL (Jan. 2004 – present) (Clients: Quiznos, Peroni, Staples, Propel Fitness Water, Elysian)

  • Leads client relationships: marketing strategy, development and planning, tactical execution, and evaluation of work.
  • Partners with leaders in other practice areas (creative services, public affairs, media planning etc.) to determine appropriate marketing and communications tools and tactics during the planning phase.
  • Creates and executes small to large audience special events: streamlines communication policies; develops business communication documents and collateral materials; writes/facilitates training programs.
Sep 2005Jan 2006

Spa Director

FOUR SEASONS, CHICAGO

Rated AAA Five Diamond & Mobil Five Star Hotel, one of Top 10 Hotels in the World by Conde' Naste Traveler.

  • Returned operating revenue to the black after two years of negative growth
  • Developed and facilitated service standards training programs and monitored compliance
  • Created brand consistency through staff training, menu offerings and product offerings
Jun 1995Jan 2004

GMR MARKETING (an Omnicom Group agency)

Director (8/00 - 1/04), Supervisor (8/99 - 8/00), Manager (9/96 - 8/99), Coordinator (6/95 - 9/96)

  • Served as client manager/project leader for tier 1 “agency client” accounts, trained and coached Client Services team members on projects and deliverables; P&L responsibilities for up to $30 million programs.
  • Designed and implemented a performance management process which created a strong overachieving team with high employee satisfaction and low turnover rates. 
  • Identified and cultivated new and existing clients at all stages of sale; collaborated with agency’s creative department and leadership on proposal and presentation development for new prospective clients.
  • Senior representative of Client Services team at new business presentations.

Education

BA in Communication and Journalism

MARQUETTE UNIVERSITY

Advertising major and marketing minor.  Placed first in senior student advertising competition.

MBA in Business Administration (International)

MARQUETTE UNIVERSITY

Completed Executive MBA program in 18 months while working full-time.

Case Studies

Bio

Jackie Schwartz is currently a freelance marketer based out of Chicago. Jackie is active in the community and can be found running wellness, lifestyle and awareness promotions nationwide.  

With leadership experience encompassing many business ventures, Jackie is a creative thinker, organizational planner, and outstanding problem solver. Jackie has an MBA in International Business Administration and has a proven track record of bringing creative ideation to life. 

Awards & Affiliations

Telly Award recipient for production of Starburst "Chew the Clue" training video

Junior Board Member for Kenall College, Chicago

Taproot Volunteer, Chicago

KEY SKILLS

  • Strategic: Talent to forge emotional connections between brands and people; ability to understand consumer and market insights and translate them into strategic marketing decisions.

    Executor: Expertise to deliver effective marketing programs from concept ideation through to execution.

    Expert: In-depth knowledge of marketing planning; understand marketing channels and tactics

    Leader: Proven ability to manage cross-functional teams within a matrix environment.

    Communicator:Experience with translating complex concepts into concise and engaging communications for broad audiences.

Add key accounts and programs managed

Below are programs that I’ve worked on in the past where I’ve been involved in the ideation and planning through to execution.  

The categories listed are general categories.  Some of the programs have elements of other categories.  For example, most event programs also included a training element.

Event:  Awareness, “Buzz”, Relationship

Miami Launch of Peroni, Miller Brewing

Key influencer events to target the modern sophisticate during market introduction

Staples Easy Riders,Staples

Consumer Awareness through a street program that featured ensembles of office equipment playing musicians

Marlboro Bar Program,Philip Morris

Relationship Marketing program designed to increase consumer database

Virginia Slims Jewelry Making Test, Philip Morris

Jewelry making concept test to foster relationship building

Starburst Chew the Clue, M&M/MARS

National sweepstakes and trip fulfillment program to launch new Starburst Flavor (also winner of Telly Award for training video)

Miller Lite Laffs, Miller Brewing Company

International Military Base Comedy Tour & PR program

USO/AT&T Countdown to Stardom, AT&T Global

International experiential “buzz” marketing program

Kids’ Saving Club, WS Community Bank

Created and implemented savings program

Trial:  Sampling, Mobile, Guerilla Marketing

Propel Fitness Water Aspirational Test, Propel Fitness Water

Sampling program targeted towards Chicago’s GLBT community as a test market for this market segment

Bigger Better Muffin Tour, Dunkin’ Donuts

Execution of PR program to launch coffee plus one strategy

Coolatta Good Cold Fun, Dunkin’ Donuts 

Mobile touring program targeted towards teens to promote trial

DoveBar Big Dipper Tour, M&M/MARS 

Sampling program to promote trial of DoveBars in a way that consumers will “never forget their first Dove”

Johnsonville Big Taste Grill, Johnsonville Foods 

Taking the all-American activity of tailgating to supersize proportions to encourage trial 

Training: Develop, Facilitate 

Virgin Life Care Program, Virgin and Humana

Training event to generate interest among distributors

Delivery Sales Program, Quiznos

Train and manage guerilla sales teams

AT&T Global Pre-deployment Program, AT&T Global

International awareness and education program

Starburst Chew the Clue, M&M/MARS

Winner of Telly Award for training video

Spa & Wellness: Program Concept and Fulfillment, Business Development

Spa Day Program, Philip Morris

Relationship building brand loyalty spa program

Peninsula Beverly Hills

Consulting and on-site management services for spa renovation

WCM

Business systems and development

Westin

Established first rollout of In Room Spa program

Sex and the City Premier Event

Managed staff and logistics for spa and beauty services

Web Site Strategy

Created an authentic web experience strategy and wireframe for a local non-profit group [www.cjc.net].  Eliminated mixed messages and clutter in order to put focus on the brand experience from the consumers’ point-of-view.  Then extended messaging to printed collateral, including the development of a brand statement. 

UNIQUE BACKGROUND

Award-winning marketing professional, with a mix of marketing communications, event management, project management and training experience for high profile institutions in both agency and corporate environments.