Work experience

Work experience
Jan 2004 - Present


Business Development and Communication Freelancer (June 2005 – present)(Clients: WCM, Peninsula Beverly Hills Spa, Four Seasons Chicago Spa, Signature Body & Mind Solutions)

  • Diagnose client needs and design a project approach in collaboration with client partners.
  • Maintains leadership knowledge of relevant planning and execution processes; serves as a knowledge resource to other group members; develops business plans to determine feasibility of new spa concepts;  location research; identify target market, suggest retail, create brand strategy, formulate cash flow projections, and analyze potential; manages Web 2.0 strategy.
  • Clearly communicates concepts with excellent writing and speaking skills; effectively promotes company products through presentations at various venues including trade shows/conferences; authored editorial articles for spa industry publications such as Pulse and Medical Spa Business Journal.

Marketing Project Manager - contract, Chicago, IL (Jan. 2004 – present) (Clients: Quiznos, Peroni, Staples, Propel Fitness Water, Elysian)

  • Leads client relationships: marketing strategy, development and planning, tactical execution, and evaluation of work.
  • Partners with leaders in other practice areas (creative services, public affairs, media planning etc.) to determine appropriate marketing and communications tools and tactics during the planning phase.
  • Creates and executes small to large audience special events: streamlines communication policies; develops business communication documents and collateral materials; writes/facilitates training programs.
Sep 2005 - Jan 2006

Spa Director


Rated AAA Five Diamond & Mobil Five Star Hotel, one of Top 10 Hotels in the World by Conde' Naste Traveler.

  • Returned operating revenue to the black after two years of negative growth
  • Developed and facilitated service standards training programs and monitored compliance
  • Created brand consistency through staff training, menu offerings and product offerings
Jun 1995 - Jan 2004

GMR MARKETING (an Omnicom Group agency)

Director (8/00 - 1/04), Supervisor (8/99 - 8/00), Manager (9/96 - 8/99), Coordinator (6/95 - 9/96)

  • Served as client manager/project leader for tier 1 “agency client” accounts, trained and coached Client Services team members on projects and deliverables; P&L responsibilities for up to $30 million programs.
  • Designed and implemented a performance management process which created a strong overachieving team with high employee satisfaction and low turnover rates. 
  • Identified and cultivated new and existing clients at all stages of sale; collaborated with agency’s creative department and leadership on proposal and presentation development for new prospective clients.
  • Senior representative of Client Services team at new business presentations.



BA in Communication and Journalism


Advertising major and marketing minor.  Placed first in senior student advertising competition.

MBA in Business Administration (International)


Completed Executive MBA program in 18 months while working full-time.