Jackie Quinn

Objective

Seeking a manager position where my talents can help motivate and drive a forward thinking company to achieve even greater success. I offer experience handling multiple projects and multi-million dollar budgets for high profile, national brand name clients such as Chrysler LLC, Chevrolet, Magna International, Pearle Vision and The US Navy.

Associations

Web Marketing Association’s WebAward Judge 2008 & 2009

Chrysler Women's Forum

Member of The Michigan Council of Women in Technology (MCWT)

The New York Festivals New Media Judge 2001 & 2005

Summary

Jackie Quinn brings over 10 years experience in interactive advertising. She has worked on both the client and agency side of the business. At Chrysler, Jackie managed the website presence for Chrysler, Jeep and Dodge in 52 international markets with budgets up to $4.2 million.Jackie has a proven record of building successful relationships and easily balances the needs of the internal teams, client's desires and marketing goals.Jackie has the ability to develop strategic plans that are actionable, measurable and accomplished within budget. While meticulous to details, Jackie manages the full scope of any project and prioritizes efficiently throughout the process and is always mindful of the overall goal.

Work History

Work History
Oct 2008 - Present

Account Director

BarkleyREI
  • Account director for the interactive Tourism and Educational verticals
  • Manage online web, social media and community  initiatives as primary owner and directly supervise team to manage the project from strategy to execution and post-launch
  • Conceptualize, manage and promote integrated, multi-media, multi-channel marketing programs
  • Serve as the online marketing expert to gather, distill, and disseminate knowledge, opportunities, trends, tools, and technologies that can benefit the client's goals
  • Analyze and make decisions bases on formulating options, weighing positives and negatives and recommending the preferred route
Mar 2007 - Oct 2008

Interactive Manager, International Marketing and Sales

Chrysler, LLC
  • Managed Chrysler, Jeep and Dodge brands for international markets (52) outside of North America
  • Leadership role in the development and roll-out of interactive strategy, creative, applications to all markets
  • Instrumental in increased sales month over month for 18 consecutive months
  • Managed multi-million dollar  budget
  • Instrumental in facilitating internal communications for a seamless rollout of new applications
  • In charge of keeping abreast of new technologies and educating the markets
  • Instrumental in creating touch points of communication on various levels including a monthly web meeting, blog and central website for content delivery
  • Identified and developed new media opportunities that could be leveraged for all international markets
  • Directed agency partners, managed statement of work and adjusted workflow as necessary
  • Contributed insight and guided the implementation of leveraged market assets, and streamlined the interactive asset process
  • Led the ongoing effort to create and maintain corporate brand standards on the international websites and in the loyalty programs
  • Conducted training sessions on topics such as web best practices, SEO and social media
Jun 2006 - Mar 2007

Engagement Manager, International

Organic
  • Managed the Chrysler and Jeep brand websites for all markets outside of NAFTA
  • Rolled out one content management system (CMS) and launched 52 markets using the CMS
  • Launched Chrysler and Jeep brand websites in China
  • Acted as the primary client liaison with Chrysler leadership
  • Responsible for implementing interactive campaigns for all international brands including online media
  • Evaluated new technologies and vendors and made recommendations for innovative marketing programs
May 2004 - Jun 2006

Marketing Manager

The Quell Group
  • Team lead on B-to-B marketing strategies and program development including SEO/SEM plans, email campaigns, direct mail and web development. Implement each element while maintaining the flexibility to manage outside of these plans
  • Present and communicate creative and technical developments to internal teams and clients at the C-suite level
  • Complete management of trade show events for US and Canadian clients
  • Facilitate and maintain CRM and CPC campaigns; monitor and adjust as needed, including measuring ROI
  • Manage client expectations and communications flow as it relates to production and the internal/external project team
  • Client services, proposal development, architecture designs, and site design
  • Management of the workflow and staffing needs, manage deadlines, vendor communications, and provide group facilitation and team motivation
  • Ensure client deliverables are met on time and within budget, manage scope creep
  • Specify requirements and manage sub-contract work with vendors
May 1999 - May 2004

Producer

Campbell-Ewald Advertising
  • Project manager for Chevrolet cars, Pearle Vision, BISSELL, and the US Navy
  • Produced fourteen live Webcasts for navy.com
  • Led the interactive launch of the Chevy Aveo, Colorado, Malibu Maxx and the Equinox while managing Chevy cars and Chevy Racing
  • Launched BISSELL’s first e-commerce website and sweepstakes program
  • Produced the Equinox direct mail CD-Rom to generate and drive online traffic/leads
  • Facilitated and tracked search engine listings for national brand websites including Delta Faucet, Pearle Vision and BISSELL.
  • Produced and communicated all internal paperwork to facilitate project process and completion

Education

Education
Sep 1996 - May 1999

Wayne State University
Aug 1994 - May 1996

Macomb Community College