Jackie Pawluk

Jackie Pawluk

A Few More Product Samples

Product Samples

Work History

Work History
Feb 2008 - Oct 2011

PRODUCT MANAGER

GARTNER STUDIOS

Gartner Studios is a nationally recognized stationery and gift manufacturer selling through all major mass merchants, party suppliers and office super stores.  They are an innovative and creatively-driven organization with an entrepreneurial spirit.

In 2008, Gartner Studios acquired Mara-Mi and I had the good fortune to join this high-energy company.  In my role, I managed product development and marketing programs from design concept through the delivery of finished goods for the Mara-Mi branded products sold through the boutique retail channel.  My contributions included:

  • Partnered with sales, marketing and design teams to concept new products and programs to drive sales growth, market share and brand positioning
  • Led product development process and managed the activities of cross-functional teams including design, art production, operations, supply chain and warehouse to produce new in-line product offerings and custom products and programs
  • Conducted all program P&L analysis, costing and pricing to evaluate product assortment and profitability to ensure revenue goals were met
  • Negotiated product costs with vendors to meet or exceed P&L requirements
  • Provided direction to sourcing team in achieving costing goals, product quality and meeting production timelines; included direct communication with Hong Kong based merchandisers and China based vendors
  • Partnered with supply chain team to monitor and track overseas shipments and receipt of product at warehouse
  • Conducted quality approval of all pre-production samples and finished goods inventory to ensure accurate execution
  • Coordinated timely completion of all sales presentation materials including product mock-ups, merchandising schematics, program proposals and sales rep sample kits
  • Managed development of product catalogs including content, coordinating efforts of the design and art production teams, and working with outside printers for costing and production

In addition to our own branded product sold through the independent boutique market, I produced custom products and programs for national retail customers including:  Anthropologie, The Container Store, Nordstrom Department Stores, Barnes & Noble, Borders, and TJ Maxx.

Oct 1998 - Feb 2008

PRODUCT PLANNING MANAGER

MARA-MI, INC

Mara-Mi, Inc. was an industry leader in the boutique stationery and gift market.  The product line was colorful, contemporary, trend-forward and fun.  I had the great pleasure of working with the most talented group of artists and designers I have ever encountered.  In my role,  I managed key product development and marketing activities including:

  • Performed product line planning activities including sales analysis, design mix assessment, and managing the discontinued product list; contributed to the development of product line plans including creative concepts and on-going development comments
  • Created monthly and seasonal sales analyses to quantify and communicate product performance by SKU, by brand and by product category
  • Conducted market research to acquire competitive information regarding product features, pricing, merchandising and general industry trends and translated findings into meaningful conclusions to improve competitive position
  • Coordinated the creation of marketing materials including product catalogs, press kits, trade advertisements and direct mail pieces
  • Partnered with Sales and Marketing to develop promotional programs and merchandising solutions
  • Coordinated licensed design use for national brands including Jonathan Adler, Thomas Paul, Lulu Guinness and Marimekko
  • Acted as point person for PR and media requests and inquiries; evaluated advertising opportunities; established and maintained editorial contacts
  • Planned and executed company’s participation in trade shows; created merchandising design and layout; coordinated all show logistics; booked travel arrangements; managed show budgets; attended trade shows to assist with merchandising set-up and to staff booths as needed
  • Presented new product releases to companywide audience; trained customer service and sales teams on new products and programs

In addition to the amazing array of original designs created by our talented team of artists, we produced several collections incorporating licensed designs from top designers Jonathan Adler, Thomas Paul, Lulu Guinness, Marimekko, and Amy Butler.

May 1994 - May 1998

MARKETING ASSISTANT

AVEDA CORPORATION

Aveda is a nationally recognized manufacturer of innovative plant-based hair care, skin care, makeup and lifestyle products.  As a Marketing Assistant I supported Brand Managers with coordinating all aspects of product marketing including:

  • Supported activities for new product development, execution of product launches, creation of promotional materials, inventory management, sales forecasting, budget development and customer support
  • Acted as liaison with internal departments and outside vendors
  • Coordinated, planned and facilitated cross-functional team meetings and special projects
  • Planned, organized and executed fashion and trade shows on local, regional and national levels
  • Trained customer service team on product features

During my time at Aveda, I gained experience working with a variety of product categories:  Anatomy - an environmentally friendly clothing line; Personal Blends - a line of personal care products that allowed the consumer to choose their own aroma; and Accessories - all the great little extras you find in the stores.

Education

Education

Study Abroad Program

St. Cloud State Universtiy - Center for British Studies

Bachelor of Arts

University of Minnesota - College of Liberal Arts

Bachelor of Science

University of Minnesota - Carlson School of Management