Jackie Lau

Work History

Work History
Aug 2009 - Present

Teaching Assistant

Dept of Advertising- U of Illinois
  • Teach two setions (20 students each) of an advertising course covering fundamentals such as creative strategy, development of print, radio, and television advertising, and Adobe Photoshop and Indesign
  • Responsible for evaluating 50% of students' performance in the course
Aug 2009 - Present

VP, Production & Campaign Manager

State Farm- NSAC
  • Co-Coordinating 65 person student research team, strategy and creative development, media placement, and production for $40 million dollar campaign for 2010 National Student Advertising Competition
Jun 2009 - Aug 2009

Production Intern

Leo Burnett Worldwide
  • Produced general and Hispanic targeted television spots and digital banners for Kellogg’s and Procter & Gamble, and served as key production contact for Account and Creative Departments
  • Independently handled $10,000 production budget, including scheduling, managing talent, and financial agreements with vendors
  • Researched breakfast eating habits for Frosted Mini Wheats and Special K cereals, and presented key insights to Chief Officers of Leo Burnett and Arc North America
Aug 2008 - May 2009

Flash & Graphic Designer

Illini Media Company
  • Handled projects for both the Daily Illini (20,000 circulation) and Creative Works Department, including cover designs, logos, infographics, and local business advertisements
  • Successfully managed tight deadlines, reprioritization of projects, and consistent communication with ad sales, photographers, reporters, and editors
May 2008 - May 2009

Vice President of Publications

American Advertising Federation
  • Managed 10 member subgroup of a 58 person team – developed a $25 million national campaign for AIM including strategy spanning viral marketing, PR, and targeted airport and ski resort advertising
  • Led the development of campaign Plansbook, Keynote presentation, graphics, and other visual elements
May 2008 - Aug 2008

Post-Production Intern

Avenue-Edit
  • Personally transferred and compiled 25+ commercial reels for clients such as Bally Total Fitness and McDonald’s
  • Gained experience with all aspects of post-production including editing/creating audio with Nuendo and foley, film editorial, graphics, and film transfer
Aug 2007 - Aug 2008

Production Leader

AOL- NSAC
  • Managed 10 member subgroup of a 58 person team – developed a $25 million national campaign for AIM including strategy spanning viral marketing, PR, and targeted airport and ski resort advertising
  • Led the development of campaign Plansbook, Keynote presentation, graphics, and other visual elements

Education

Education
2009 - Present

M.S. Advertising

University of Illinois at Urbana-Champaign
2006 - 2009

B.S.

University of Illinois at Urbana-Champaign

Skills

Skills

After Effects

Final Cut

Adobe Illustrator

Adobe Flash

Adobe InDesign

Adobe Photoshop

Interest

Competitive Badminton, Nintendo 64, Guitar Hero, Classical Piano & Oil Painting

References

References

Ken Gilberg

Steve Hall